The eMail Guides – Our great email marketing resource

After 13 years of email marketing...this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer by heart I invite you to participate in this project and become a contributor/author to The Email Guide Blog.

Janine Popick is the CEO and founder of VerticalResponse (www.verticalresponse.com), a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to create, manage, and analyze their own direct marketing campaigns. Janine is a columnist for Inc.'s Women in Business blog. In her spare time, Janine is VerticalResponse's Chief Executive Blogger for the VerticalResponse Marketing Blog for Small Businesses. Follow her on Twitter @janinepopick.

Karen Talavera is an internationally recognized speaker, consultant, professional educator and thought-leader in email marketing. She has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”. Karen’s enlightened direct response focus delivers results for clients ranging from ServiceMaster, Texas Instruments, Applied Materials, and the Chicago Convention and Tourism Bureau to associations and solo-preneurs. Karen provides custom email and social media marketing training, workshops, coaching and consulting/advisory services. For a complimentary consult to see how she can best help you, call 561-967-9665 or visit http://www.synchronicitymarketing.com

Co-Founder and Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. .

Jordie is an independent email marketing consultant with his company eMailMonday. He specializes in email marketing and event-driven campaigns, helping brands to get the most from their email marketing efforts.

Co-owner of Emailtestbox, a dynamic email optimization tool, optimization is his second hobby. Selecting emailtools at email vendor selection website is another.

ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. We offer the nation's largest selection of ESPs and stay vendor neutral so we can recommend the one that will best suit your needs. The ClickMail AdvantageSM offers top tier products with more flexibility and superior support; and ClickMail's eMarketing Services support your team and campaigns to achieve maximum ROI.

Jessica Best is Parade Leader, aka Marketing Manager, at emfluence, a marketing platform and email service provider based in Kansas City, MO. Part massive email, social media and online marketing nerd and part permission-marketing evangelist, she’s not afraid to type (or speak) her opinion on the industry. New communication outlets, beware, she’ll come for you. Spark a discussion on email marketing, social media or music (any genre) at jbest at emfluence dot com.

As CEO of Indiemark, a full-service email marketing agency, Scott brings more than 12 years of strategic, creative, and technical email marketing expertise to clients seeking to maximize this ROI-rich channel. As a leader in the email industry, Indiemark provides a full array of email marketing services to leading brands looking to retain and monetize existing customers, acquire new customers and subscribers, and create passive revenue streams. Scott can be reached at scott@indiemark.com or (407) 970-9372.

Anna Yeaman is the Co-Founder and Creative Director at STYLECampaign, an email creative agency in LA.

Christopher Donald is currently a Partner and VP of Sales and Marketing at Inbox Group, LLC based in Dallas, where he oversees U.S. and International sales of the Inbox Group email marketing service (SaaS). Chris has worked on the front lines of internet sales and marketing since 1995 and directly in email marketing since 2000.

Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.

Kenny Van Beeck is a certified Marketing Experiments Email Marketing professional and is past president of the Belgian IAB email marketing taskforce. Hi is a common blogger and speaker in the field of email marketing. Also known as the former editor of the EmailGarage weekly tipmail with more than 5000 readers. As email marketing consultant he worked for several international companies such as Unilever, Thomas Cook, 3M, Microsoft, … Kenny is owner and senior email marketing consultant of Etale.

Professionally trained multimedia producer turned email marketing specialist, having 4 years of experience in the Dutch email marketing business working at an ESP (Blinker). Areas of interest include email design, end user experience and campaign management. Very community and people minded. Personally sports, photography, music and movies keep me busy.

Mick is the Key Account Manager for GetResponse Email Marketing. With over 7 years of Sales and Marketing experience Mick quickly adapted to Email when joining GetResponse in 2008. Now in charge of Business Development, Mick is the primary point of contact for new and existing customers with GetResponse. He spends the majority of his time interacting with them, understanding their needs and working to see those are met. Mick is experienced in social media and still continues to be involved in that aspect of GetResponse’s business. You’ll find him posting on the GetResponse Blog. You are also likely to run into him at any number of Email marketing conferences throughout the year.

Denise Keller is COO and founding partner of Benchmark Email, one of the world's leading email marketing services for small businesses. Keller served as Vice President of Finance for restaurant chain Market Broiler and CEO of Accor's Ticket Services Division before transferring into the COO position at Benchmark, where she has been instrumental in bringing in numerous small business customers, as well as high-profile clients that include Mercedes Benz, Siemens, and Kaiser Permanente.

Georgia Christian is the editor for the online Email Marketing service Mail Blaze. She is responsible for communicating Mail Blaze’s five plus years of industry experience and accumulated knowledge into the market. Experienced in all facets of email marketing Georgia has been tasked with collating and imparting Mail Blaze’s collective knowledge to you. It’s her dream that one day we’ll live in a world where all emails are perfectly formatted, spam free and beautiful to read.

Carolyn is Email Marketing Manager for USAData, providing businesses with consulting, data and technology solutions. Previously she was Marketing Manager for S&S Worldwide a direct marketer of arts & crafts and educational supplies for over five years. She is responsible for the planning and implementation of email marketing programs and has developed a wide variety of highly successful triggered and transactional email campaigns designed to engage customers, drive sales, improve service and overall customer satisfaction. In addition to email marketing, She is an occasional speaker and contributor at industry conferences, featured in trade articles and webinars. Carolyn holds a BS in Marketing from Umass Dartmouth and currently pursuing an MBA in E Commerce and Global Marketing from the University of New Haven.

Although thoroughly interested in social media marketing and interactive marketing in general, he strongly believes in email marketing and wrote several books, papers and articles about it in his native country, Belgium, where he launched and later sold the first interactive marketing site. Although not a big fan of personal branding, he decided to join our team because he feels there is still a lot of work to do in helping businesses having an integrated, customer-centric and data-driven cross-channel view. J-P’s main blog is Conversionation (warning: he can get cynical there) but he also blogs on Social Email Marketing, Social Marketing Forum, Search Cowboys, Conversion Marketing Forum and Dutch and Belgian blogs about, well, all things marketing. Seems he just can’t get enough punishment.

Matt Vernhout is ThinData’s Director, Delivery and ISP Relations responsible for maintaining industry-leading deliverability rates. Matthew is an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group and the Coalition Against Unsolicited Commercial Email. He also participated on the Canadian Federal Government’s Anti-Spam Taskforce. He speaks authoritatively about email marketing, deliverability and ISPs. For each topic, Matthew is well-versed on the leading trends, tools, techniques, risks and opportunities.

Matthew Johnson is the EDM Specialist at Australian email marketing software company Vision6. His work helps to educate marketers and business owners on how to create, connect and convert using the power of email, SMS and social media marketing. His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies in the optimisation of their email marketing practices and strategies. With a passion for all things email marketing Matthew is also a regular speaker at the annual Email Marketing Summit Australia (EMSA).

Rory Carlyle is the author for VivaLaEmail.com. He's also an Email-Geek, frequent twitter hound, web-analytics nut and an all-around dweeb. Rounding out a 8+ year stint in interactive marketing, finding a home with email marketing, and becoming the most awesomest person ever; Rory keeps his hands full with his passion. Hoping to make the web a better place one inbox at a time, Rory loves talking email marketing all day. Outside of work; Rory takes his Jeep into the Rockies, thinks big thoughts and takes flights to random locations.

DJ Waldow is the Director of Community at Blue Sky Factory, an ESP based in Baltimore. With over 4 years of experience in eMail marketing, DJ is active in the twittersphere (@djwaldow), on blogs (blog.blueskyfactory.com), and in the social media space. He's an administrator and regular contributor to the Email Marketers Club and other eMail-related social networks. DJ resides in Salt Lake City, Utah where he can be found thinking, eating, and breathing eMail.

Active in the email marketing and operations space since 1996, John Caldwell is an innovative marketing executive experienced in integrated and tactical email marketing and operations. As an independent consultant John has brought his utilization of email marketing best practices, including customer segmentation and profiling, and operational analysis, to a number of major clients including Teleflora, eHarmony, Experian Consumer Direct (FreeCreditReport.com), and more. While at Experian, prior to becoming a consultant, John created and implemented the company’s strategic email marketing plans. He designed the company’s email marketing guidelines and developed comprehensive reporting matrices to measure the operational statistics of email programs and campaigns providing actionable intelligence to Business. John has spoken at Industry events on deliverability and other topics, and is a Member of the Email Experience Council of the Direct marketing Association, where he is actively involved on the Measurement Accuracy Roundtable as 2009 & 2010 Co-Chair.

A sports sponsorship marketing and community relations executive for the youth programs of two professional sports teams, Xan has over twenty years of experience in business development, marketing, and sales. Through an impressive and diverse career in business development and marketing within a variety of industries including corporate finance, retail, non-profit, publishing, and sports, Xan has learned that regardless of the industry, there are inherent principles for successful marketing and business development strategies. As a sports sponsorship director, she creates sponsorship brand marketing and experiential promotions for her corporate clients.

Scott Cohen is a writer, thinker, and marketer. Well-versed in and raised on local/regional TV and radio commercial writing, Scott has expanded his interests, talent, and expertise into the full spectrum of marketing communications, including email marketing. Currently, Scott works for Western Governors University as their Marketing Copywriter, where he manages the creative for the university’s email, web, print, and direct mail communications. He writes his own blog, contributes to others, and is continually getting more and more involved in the email marketing space. When not spending probably too much of his time on blogs or Twitter, Scott’s busy with his wife and newborn daughter living in beautiful snowy Utah.

Chris Wheeler is leading the charge to ensure his ESP's customers and staff are well-informed about email marketing practices and technology as well as being the face of deliverability externally. Previously, he created the internal deliverability program at Amazon.com alongside program managing the operations of the email team and was at an ESP leading a team of deliverability consultants. Besides being a frequent contributor on Deliverability.com, Chris is a part of many email industry forums, both business and technical.

Laura is a seasoned email and database marketing strategist who has done both business-to-business demand generation and business-to-consumer lifecycle marketing. She has worked with some of the savviest email marketing organizations in the retail, travel, gaming and technology industries. Laura is currently Director of Market Development at TailoredMail, a Seattle-based email service provider who specializes in making email campaigns and landing page content more personalized, social and mobile-friendly.

The FlyingDragon provides email services from get to go! With miles of experience, the FlyingDragon will get your email marketing from the drawing board to your subscriber's inbox! From design to best practice, cross-client compliant code, copy editing, metrics, testing, testing, testing 1-2-3, dynamic content... contact the FlyingDragon!

Andrew Kordek, Manager of Optimization, Groupon Andrew I. Kordek is the Manager of Optimization at Groupon. An avid blogger and frequent speaker and contributor to the email community, Andrew has been recognized as an industry expert. He is currently responsible for the strategy, execution and analysis of all email marketing and website optimization at Groupon, one of the nation’s fastest growing companies.

Jim Ducharme is the Community Manager with GetResponse. He’s a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community networks with hundreds of thousands of subscribers. His traditional and new media experience gives him unique perspective and insight regarding integrated email and multi-channel marketing. You’ll find Jim writing for numerous blogs and speaking at events around the world. You can follow Jim on Twitter @hugeheadca.

Stephanie is a customer advocate, and an expert in creating amazing online experiences that build brands and drive revenue. With 20+ years of direct marketing and publishing experience, she helps online publishers and marketers optimize their email channel revenue, starting with inbox deliverability. A frequent speaker and writer, she is a fierce advocate for caring email marketers everywhere. She is the co-author of Sign Me Up: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales.

Kristin Huddleston is the Marketing Coordinator at Vision6 and has been working in the email marketing industry for 3 years. Prior to this Kristin worked in Marketing and carried out email marketing campaigns in both agency and professional services companies. Her role at Vision6 is to use integrated marketing communications to inform, educate and promote everything e-messaging to both clients and non-clients.

As product manager for PadiAct, a web application designed to help websites increase email subscription, Claudiu gets to play a lot with techniques for increasing email lists both in quantity and quality. Behavioral targeting, a/b testing, segmentation, personalization, conversion optimization are parts of his everyday challenges.

Wikus Engelbrecht is a marketing copywriter and journalist at GraphicMail, an international email and mobile marketing service provider. He has been active in professional language and media work since 2003, primarily in the digital environment. Contact him at wikus@graphicmail.net and follow @GraphicMail on Twitter.

CEO & Co-Founder ividence Eric Didier is a successful serial entrepreneur with a broad background in enterprise software sales management, complex software development and product management for web technologies. In 2008, he co-founded ividence, a stand-alone email ad exchange that disrupts the traditional acquisition email market. The company’s platform matches email offers to records based on campaign performance, bid, and end-user behavior, which results in fewer emails sent with a higher ROI for all. In December 2011, ividence won a Red Herring Global Top 100 Award. Prior to ividence, Eric was the founder and CEO of Soamai in 2000, a metadata applications company which was acquired by Allen Systems Group in April 2004. He continued at ASG on the Executive Management team as the Worldwide Vice President of Sales, Product Management and Solution Marketing. As interim COO, he then helped two French companies in establishing their worldwide presence (Sunopsis, Viadeo).

Mary Byrne, SVP Americas, leads the ividence sales and marketing team in the U.S. ividence is a stand-alone acquisition email ad exchange that uses behavioral targeting to improve campaign performance for advertisers and maximize revenue for publishers. Mary has nearly 15 years of experience in the technology sector, with special emphasis on advertising technology and email deliverability. Previously, she led the sales, marketing, and client services efforts at DoubleClick, Microsoft and Level 3 Communications.

Lynn Dalsing develops marketing strategy and content within the U.S. market for ividence. She has several years of experience in marketing for both B2B and B2C audiences. While working at high-end maternity clothing manufacturer, Ingrid & Isabel, she oversaw the development and evolution of branding for the company’s highly successful launch into Target stores. Lynn has a passion for combining outstanding messaging with reach and engagement statistics, once describing an ESP’s reporting dashboard as the “best toy a marketer could get.” She can be reached at ldalsing@ividence.com.

I've been an interactive consultant since 1994. In one capacity or another, I've helped start-ups up to Fortune 100 companies realize their online potential and their vertical traction. Dr Pepper, Pepsi, Dell, Seagate Software are a few of my previous clients. vertical traction offers strategic plans that take your existing business plan into consideration when creating a pragmatic internet marketing strategy. What's more? I offer the skills to execute the plan as a whole or in partial - depending on your in-house capabilities. If I build a strategic plan and you can economically manage it, I'll build that into the plan. I won't build a cost prohibitive plan that is impossible to implement. For the past 6 years, I have focused on strategic planning and email marketing.

Elliot Ross a London based Creative Strategist and Senior Creative Designer, currently working at e-Dialog London (a GSI/eBay company). He specialises in creative ideas and design for web, email and mobile platforms. Find out more at http://www.elliot-ross.co.uk and follow him on Twitter @iamelliot

VP Sales and Strategy with eROI As an early member of the eROI management team, Dylan leads business development efforts and client strategy programs. Under his marketing and sales leadership, eROI has enjoyed seven years of continued growth, been named INC 500/5000 company in 2006/2007/2008, and garnered numerous creative and business awards. Working in interactive since 1996, Dylan is a widely renowned email marketing, customer life-cycle, and engagement marketing strategist, developing and enhancing online presence for brands like HBO, Kettle Foods, Konami, FastCompany, Icebreaker, Travelocity, Providence and OHSU Health Systems, Wacom and many more. Prior to joining eROI, Dylan successfully built global e-commerce and online business solutions for large corporations, and developed interactive content and strategy programs. He currently serves on boards and chairs initiatives for the Email Experience Council, Portland Advertising Federation, HIVE Awards and Start Making a Reader Today (SMART). He routinely speaks at OMMA, EIS, AMA, EEC and other industry events. Dylan is regularly published in MarketingSherpa, MarketingProfs, iMediaConnection, MarketingVox, Chicago Tribune, ClickZand All About Email, along with authoring TheEmailWars.com since 2005.

Amy Garland is the marketing manager at Blue Sky Factory, a Baltimore-based email service provider. With 6+ years experience in the marketing industry, Amy’s favorite part of her job is writing, whether it’s for emails, blogs, or any and everything else having to do with online marketing. She can currently be found writing on HubSpot’s Inbound Marketing blog and Blue Sky Factory’s The Thinking Inbox. (Be alert! She tries to fit a pop culture or music reference into almost every post!)

Carmia is a rapidly evolving online geek. After earning her stripes at a global ESP, she joined the ranks of Quirk eMarketing as their Email Champion. A writer from a print media background who stumbled into the online industry by chance, she's embarrassingly enthusiastic about email marketing, integrated digital marketing and branding, social media marketing and online reputation management.

Dave is the Communications Director at InterDirect USA (http://www.interdirectusa.com) and has been working in the trenches of Direct Marketing since 1994. He is a firm believer that a properly targeted message combined with relevant copy will always be the most effective advertising. Along with strategic marketing direction, InterDirect USA has been providing database management and direct marketing support for clients like Advance Auto Parts, Merck, NTB, Winn Dixie, Mertas Schools and Central Market since 1988.

Nikki Schiavone is an Email Marketing Sales Guru at Blue Sky Factory, a (pretty cool) email service provider based in Baltimore, MD. Nikki lives, eats and breaths email and can't get enough of it. When she's not dreaming about helping prospective clients, creating strategic solutions and blogging about best practices, she's saving the world ... Well not quite (ha), but you could probably find her out a networking event in Baltimore, throwing some iron around at the gym or having some vino with friends.

Kevin Deseuste joined the ividence team at the beginning of 2011 and directs the implementation and evaluation of advertiser campaigns and publisher lists for the U.S. market. He brings to the team an expertise in monitoring and enhancing deliverability and response rates from both the publisher and advertiser perspective. Prior to joining ividence, Kevin worked in Business Development at technology solutions provider SCC.

Lauren is a CRM Market Analyst at Software Advice in Austin, TX. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism.

Bio: Jessica Sanders is an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including VOIP phone systems for b2b lead generation resource, Resource Nation.

A former airline pilot who fell in love with email marketing and has fun helping others get their money’s worth from their email marketing systems. Starting in 2008 as an email marketing consultant with Infusionsoft, he formed his own company Interact Media LLC. This houses a number of different brands including Spamspert and InfusionAddOns. He gives in depth email marketing training to people all over the world. He’s also an email marketing manager for a number of small to medium size companies.

Email Marketing Software with video-in-email capabilities. Send HTML newsletters, video email promotions and auto-responders. No technical knowledge needed.

I am responsible for the marketing for newzapp email marketing. This includes developing strategies to deliver continuous growth and higher performance in customer acquisition, retention and brand management. I also manage the copy writing, online advertising, online and offline PR, exhibitions and events, sponsorships, website development, reputation monitoring, partnership and ambassador marketing, competitor analysis and email marketing. I also provide marketing advice for our customers. I thoroughly enjoy the challenges here and I am always looking for new and innovative ways to increase our branding and marketing efforts. I love to read sci-fi and fantasy novels and one of my favourite authors of all time is Terry Pratchett. I also play the piano and have recently started distance running with my partner Tom. Although he can run marathon's, I think I'm doing well to have reached 6 miles!

Sarah Goliger is an inbound marketer at HubSpot, a marketing software company based in Cambridge, MA.