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All contributions by Chief eMail Officer
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email marketing for... [Read more]
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors to use for your email color scheme. Colors are needed for the background, headings, sidebar, header, footer, text, and links. However,... [Read more]
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings … they’re straight... [Read more]
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this isthe year to get automation working for you…before your competitors get it first. Reason 1: Triggered... [Read more]
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I know they can. But I had a unique experience with a brand recently that I thought would be extremely valuable to share with all of you. You may not deem... [Read more]
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your... [Read more]
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who leveraged an email... [Read more]
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to serious privacy risks, especially as legislation has struggled to keep up. Yet both here in the U.S. and around the world, that could soon change. There are... [Read more]
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage. Confirmed Opt In (or Double Opt In) This formula... [Read more]
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic = Five Reasons to Test the Time of Day You Send Emails Studies have been done, people have written whitepapers, gurus have held classes. Heck, I’m one... [Read more]
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly enough, both have some merit, and are likely the correct answer to a very specific situation within your mailing portfolio, but as a broad stroke approach either could... [Read more]
By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure they can meet the initial requirements and on-going needs of your business. So what should you ask a potential behavioural email provider? 1. Do you... [Read more]
By: Business 2 Community 1. Personalisation and Segmentation Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign... [Read more]
By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML emails in place of a word processor. This immediately took standards-based email design off the table, forcing designers to abandon web standards for tables... [Read more]
By: ClickMail Just when marketers got the hang of effective email messaging, along came mobile devices. Now, more than a third of email recipients use their mobile devices to open or at least scan their email inbox (eMarketer). BlueHornet reports that 51.7% of U.S. email users are either “somewhat or extremely likely” to buy a product or service based on an email they have read on their mobile... [Read more]
By: Email Experience Council The annual Stefan Pollard Marketer of the Year award from DMA/Email Experience Council will be given at the Email Evolution Conference in Miami on February 8th (Not yet registered? Join us for great keynotes and amazing case studies and new ideas atemailevolution.org. Use code MACDT for a great discount.) This year, we had a number of nominations from many of you... [Read more]
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing. Automated emails generate higher than average click throughs, according toeMarketer’s 2012 Email Marketing Benchmarks report, which showed an average click-through rate... [Read more]
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about a few few common pitfalls to avoid. This is like the What Not to Wear of email marketing, only we’re nicer than Stacy and Clinton, and we won’t make you stand in a... [Read more]
Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and tricks you can manage, but you feel that something a bit more personal is in order. Well, mass mailings are the next stop. What are some considerations to keep in... [Read more]
By: Style Campaign Horizontal emails inspire strong feelings among designers. Depending which side you come down on, horizontal emails are either cutting edge and artistic or counter-intuitive and pretentious. Horizontal emails tend to be image based, favored by B2C rather than B2B. The side scrolling layout breaks convention, so navigational cues and intuitive design will determine if your email... [Read more]
