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All posts by: Chief eMail Officer

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

All contributions by Chief eMail Officer


By: New Breed+ Your email marketing strategy is a critical part of your success. But planning out every detail of your segmentation strategy and automation triggers won’t get you too far if you don’t have the email quality to back your plan up. These five simple steps will get your emails up to the quality demanded by your planning, so your emails won’t dull your strategy’s... [Read more]

iTrac Maketer – 4 Key Factors to Plan a Successful Email Marketing Campaign

By: iTrac Marketer An Email Marketing Campaign is one of the most effective means of communicating with an audience to drive business. If you’re not already using email marketing, I strongly suggest you hop on this band wagon. For those of you who are already engaging in email marketing, there are a few things to consider before you start blasting out emails. As with all marketing, you must first... [Read more]

GetResponse – Planning an Email Campaign vs. Planning a Vacation #Infographic

By: GetResponse Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities. Let’s take a closer look. 1.... [Read more]

SmartInsights – How To Plan Your Lifecycle Email Marketing

By: SmartInsights Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead to an email list Welcome... [Read more]

Vero – How To Plan Your Lifecycle Email Marketing

By: Vero Planning out your lifecycle email campaigns can be a daunting task. Knowing what to send and when is not a perfect science but having a framework you can use to think about your lifecycle campaigns is a powerful tool. There are three key components to planning an end-to-end lifecycle email marketing campaign: coming up with what to send, determining when to send it and writing the copy for... [Read more]

Salesforce – 7 Things to Consider When Planning Promotional Email Campaigns

By: Salesforce Whether you are jumping into your first promotional email campaign or are a long-time veteran of email marketing strategy, there are factors you have to consider every time you begin planning a new email campaign. Ignore one of these factors and you’re likely missing out on customers, conversions, and revenue. That would be a shame, since — done well — email marketing has the... [Read more]

ActiveCampaign – Planning An Email Marketing Campaign

By: ActiveCampaign Targeted email marketing campaigns take a little bit of time and patience to achieve success. Many people make the mistake of thinking that their email campaigns consists primarily of simply sending out emails. In fact, much of the well-planned marketing campaign should take place before a single message ever goes out to anyone. You’ll want to begin by thinking about the purpose... [Read more]

Smashing Magazine – Level-Up Email Campaigns With Customer Journey Mapping

By: Smashing Magazine I became a huge fan of customer journey mapping (CJM) the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. The law of the instrument at its best, I suppose. Well, seek and ye shall find. Customer journey mapping is a visualization technique that helps... [Read more]

monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns

By: monetate Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they used to, you might feel like you’re stuck in an exercise of futility. You don’t need to feel that way. There are a ton of techniques out there that will help you bring... [Read more]

smart insights – 6 advanced KPIs for measuring email engagement

By: smart insights Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes yawn pictureHow engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting with the... [Read more]

Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz from Meenal Balar’s work firsthand. Meenal was a growth manager at Facebook from 2009 to 2014 during the company’s stage of massive global growth — and... [Read more]

ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative

By: ConversionXL According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. The two main reasons behind losing subscribers are: They change their email address. Your content is no longer relevant to them, so they stop opening your email or they unsubscribe. The first case is just your bad luck. Perhaps the subscriber was using their work address... [Read more]

Adestra – How to continue engagement in between events using email

By: Adestra Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and planning the relevant information and juicy content, to engage the reader and ensure you fill the room. So, it all goes to plan and the event is the success... [Read more]

Digiday – Drop it like it’s bot: Brands have cooled on chatbots

By: Digiday What goes up must come down. Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning bots could only get to 30 percent of requests without some sort of human intervention. Many brands had already begun dropping their bots, saying that they didn’t do what they were supposed to. Fashion retailer Everlane, which was one... [Read more]

personic – Chatbots are the future of Email Marketing

By: personic Millennials are your current and future audience. They spend more time on Messaging apps than they do on Social Networks or email. This is real-time On a recent trip, my boarding pass was delivered in Facebook Messenger. Your Brand needs to be where your audience is and will continue to be. Messaging Apps, especially, Facebook Messenger have opened the door for business to connect with... [Read more]

mailjet – How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel

By: mailjet Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns. Customers are increasingly ready to embrace messaging apps as a customer... [Read more]

Smile Bright Media Inc.  – Why Chatbots Won’t Kill Email

By: Smile Bright Media Inc. In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In fact, this is not entirely true and there are reasons to think that rather than wiping out email, chatbots will help make this marketing tool even more efficient. Complex Chatbots are... [Read more]

FRESHMAIL – Chatbots are email marketing’s new BFF

By: FRESHMAIL As an avid marketer, you must have heard of chatbots by now. They are everywhere, talked about on most tech forums and marketing Slack channels. Are chatbots the marketing tool we have all been waiting for? Will artificial intelligence automation increase our sales? Are we in the middle of a messaging revolution? In this article, I want to cover these questions with a focus on email... [Read more]


By: 10Twelve Figuring out the best marketing solution for your company is overwhelming. Tons of terms are thrown around like automation, funnels, bots, conversion, and more. What does this all mean? Building an email list and automating an email strategy is all the buzz right now. However, Facebook Messenger is on the horizon. Choosing the right solution for your company is definitely a head scratcher.... [Read more]

Remarkety – Combine Your Chatbot and Email Marketing Strategy for eCommerce Success

By: Remarkety Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead. But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and... [Read more]