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All contributions by Chief eMail Officer
Great email today from the good folks over at LinkedIn. How to fight SPAM with these new features. Take control on the assault of junk email in your inbox. Click here to go to your LinkedIn Group now to adjust your setting Click on the image to read the email. Read More →
Who ever applies for this job, you have your work cut out for you. Note the “Strategizing the content for email blasts” term used. Sounds like an oxymoron. Email Marketing Manager Posted: July 20, 2010 Location: New York, NY Job Type: Freelance Company Overview: Thriving NYC online services company seeks an Email Marketing Manager (Online Marketing Manager) for a contract assignment (2... [Read more]
Customer testimonials and ratings are powerful marketing tools! I know when I shop online for a service or product, I pay close attention to the user reviews and ratings when making my purchases. Generally I’ve found these ratings and reviews to be quite accurate. People seem to value constructive and thoughtful reviews even if they are not entirely positive. Malicious and thoughtless comments... [Read more]
Please join me in welcoming our newest Ninja to the Hive, Indiemark! Scott Hardigree of Indiemark has been blogging with us for some time now and has demonstrated a keen insight for marketing and especially list management! We’re proud to add him to our hive of email marketing Ninjas! Are you an email marketing Ninja? Click here! Here are five good reasons you should check out Indiemark! You know... [Read more]
Last week we attended the MarketingExperiment’s Online ROI Tour when it passed through Toronto. We came away with a lot of online marketing wisdom, especially where landing page optimization is concerned. The takeaways below should help you dramatically improve your conversion rates on your landing pages and your online marketing efforts in general. As well, the social media takeaways will... [Read more]
Top 10 takeaways from CMA Next: 2010 It was two days of learning and insight from leaders in the marketing biz and The eMail Guide team was there to cover it all! We’re working day and night to get the tons of video we shot completed and posted and you’ll be seeing it shortly. While you wait for that, we wanted to share some great photos from the conference! Flickr photo page! Read More →
All in all this is a great document that will help email marketers understand the difference between 24 email marketing solutions. It’s not a guide that pits ConstantContact against iContact (for example) but, rather a resource to help you understand the feature sets of 24 email marketing solutions providers that range from slightly beyond NewBee all the way up to Ninja. What’s in it “Participating... [Read more]
We welcome our newest Ninja to The eMail Guide: ClickMail Marketing! The path of the Ninja The path from email marketing NewBee to Ninja is not an easy one but, despite the traditional nature of the Ninja, it does not have to be a lonely one. Master email marketing Ninja’s such as ClickMail Marketing are here to help you eliminate your email marketing challenges and make you a Samurai of success. This... [Read more]
Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
The eMail Guide is here to help you find answers to your eMail marketing questions, compare your eMail marketing options and decide on your eMail marketing solutions. Entry level, mid-market or enterprise, we’ve got you covered. The eMail Guide – More Find – Less Searching. Built for eMail marketers and service providers For marketers – The eMail Guide offers the ability to... [Read more]
As an email marketer, you most likely promote yourself through RSS. But how effective are the readers that pick up your feed? Are they really connecting you with your target audience? The eMail Guide now offers free RSS syndication on its popular website, granting you access to thousands of new readers involved in the email marketing industry! Let us syndicate your content live on our website, with... [Read more]
I twitter pic’d Friday that I was at the worlds greatest hospital — The Hospital for Sick Children, AKA SickKids.ca in Toronto. This is one of those magical scary places that you never really understand until you leave there. For many it’s about getting there and just being able to see a doctor. For me and my family it’s all about leaving. If you ever experience the misfortune... [Read more]
I’ve submitted my words of wisdom on eMail marketing what about you? Sean Donahue posted just after New Years that the deadline for you to share your smarts has been extended. Here’s the lowdown according to his post: End-of-year craziness meant that many of you couldn’t find time to share a marketing lesson for our “2010 Marketing Wisdom from the Field” report. So we’ve extended... [Read more]
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
Here’s to ya eMail marketing! We’ve grown so much here at The eMail Guide the past year and seen so many great eMail marketers contribute via The eMail Guide to the community! Wait till you see what we have planned for 2010! You are helping to build the most dynamic and vibrant community for eMail marketers on the planet and we thank you for your support! We look forward to toasting you... [Read more]
Yesterday, we posted the top 10 eMail marketing posts from the year as chosen by you and WOW did we get a lot of people checking it out and tweeting about it! This kind of response really makes the effort worthwhile and we thank you for all your support over the past year! We also want to thank all the bloggers here and around the blogosphere and all the tweeple who have contributed posts or inspired... [Read more]
Stylizing logo art isn’t new but, certainly Google has taken the art to a science while keeping a healthy sense of humour about it. There’s an old saying about “the little things being the difference” and I have to agree. While it’s true that Google’s commitment to a very simple home page doesn’t give them that much to work with, it’s also true that they (out of necessity) have shown... [Read more]
Recently, I had the pleasure of interviewing VerticalResponse CEO, Janine Popick. We thought of doing it as a straight podcast but, decided to switch it up and bit and add some visuals. Let us know what you think! Takeaway: Janine tells how easy it is to go from Outlook to eMail Marketing by using technology such as VerticalResponse. Interested in being interviewed by The eMail Guide? Drop me an eMail:... [Read more]
Please give a warm welcome to our newest sponsor: Port25 Solutions! We apperiate the support our sponsors give us both financial and otherwise and hope you’ll click those banners! Here’s a little bit of information about Port25 Solutions right from their “About Us” page: “Port25 Solutions is the leading provider of e-mail infrastructure software that helps enterprises... [Read more]
Virtual conferences and trade shows have come a long way in the last couple of years and are finally establishing themselves as a legitimate alternative to traditional trade shows and conferences. One that caught our collective attention recently was the “All About eMail Virtual Conference & Expo”. The show managed to combine a number of digital elements to achieve a pretty attractive and... [Read more]
The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
What’s in it and how much? The guide comes in at a whopping 293 pages with almost 200 charts, tables and graphs. At that size I was pleased to see just how easy a read the report actually was. When you consider the value of the data in MarketingSherpa’s 2010 eMail Marketing Benchmark report, it’s a steal at just $447. Who should read it? While this report is by no means a beginner’s... [Read more]
Please welcome Chris Wheeler to The eMail Guide blogger bullpen! Chris Wheeler is the Director of Deliverability at email service provider Bronto Software. No stranger to email marketing, Chris Wheeler’s past experiences have included building a deliverability program from the ground up at a major online retailer and manning the d-team at an enterprise level ESP. Chris contributes to several... [Read more]
FOR IMMEDIATE RELEASE:Upcoming tips focus on advanced email marketing with the use of multimedia Campaigner’s Tips Help Small Businesses Coordinate SEO and Email Marketing for Best Results OTTAWA – November 12, 2009 – Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement... [Read more]
We have to admit that we’ve been pretty blown away with the growth we’ve been seeing here at the eMail Guide and we thank you for the support and enthusiasm! Certainly one very good indicator of success is the number of great bloggers who want to start coming onboard as columnists and we have some fantastic ones coming online over the next couple of weeks. Everyone here in the “bullpen” is... [Read more]
