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All posts by: Chief eMail Officer

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

All contributions by Chief eMail Officer



Netcore – How to create a countdown timer in your emails and skyrocket conversions

By: Netcore Showing hours, days, minutes and seconds ticking off in email has always been a revenue lifter. Whether it’s building excitement for an upcoming sale or creating urgency for limited time offers, countdown timer in email has been a successful tactic in grabbing subscribers attention and urging them to take action in the inbox. As convincing as the countdown timer is, adding one into the... [Read more]


Media Post – Creating Urgency In Email With Countdown Timers

By: Media Post Much of the recent talk about email marketing focuses on personalisation — and for good reason. However, that’s only one part of the story. Yes, emails are better if they have some degree of personalisation, but the other (and arguably more critical) element is relevance. The big problem with email is that its relevance is dictated by the point in time at which it is opened.... [Read more]


APSIS – When timing is essential – using countdown clocks in email

By: APSIS We recently sent out an invitation to our annual event Email Marketing Evolved. This year, we wanted to highlight the time and date of the event and, with a bit of effort, we included an animated countdown clock in the invitation email. Would you like to know how it works? Using animated GIF-images in email is not new by any means, but to create an animation that lasts for weeks is a true... [Read more]


Campaign Monitor – How to Add a Countdown Timer to Your Email Campaign

By: Campaign Monitor Note: This technique may not work in Gmail due to their image caching. There’s nothing like a countdown timer to add a little urgency to an email, especially one promoting an event like an office party or when concert tickets go on sale. Thankfully, with little HTML code know-how, they’re easy to create and use. Big brands have long featured countdown timers and clocks, such... [Read more]


Kickdynamic- Countdown Timer Best Practice

By: Kickdynamic A countdown timer is a great addition to an email campaign, particularly if the objective is to drive urgency, encourage engagement and drive conversions. There’s many ways to use a countdown timer in email. Perhaps there’s a big sale you’d like to countdown to, or an in-store event. Maybe a particular product or offer has a limited availability and you’d like to use a countdown... [Read more]


EmailMonks- Countdown Timer in Email – The Good and Not-so-good of it

By: EmailMonks While taking your exam or test, the echoes of “Tick tock, tick tock” clings into your head during the last few minutes and makes you step on the gas, such is the impact of urgency. Having said that; fashioning a sense of urgency with countdown timer in email to promote any sale, event, or any other communication; affects your email campaign positively. While most consumers battle... [Read more]


mailerlite – Sending survey via email: how to get the best results?

By: mailerlite Last week I sent two emails to MailerLite’s customers with invitations to complete a survey. Can you guess which email performed better? Email A: Email B: Email B won! The difference between results was huge. Email B got 135% more clicks than email A. Email B got 13,24% clicks and email A 5,63%. Sure, it’s worth starting a survey in your email rather than including a text and button... [Read more]


Kissmetrics Blog – Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires

By: Kissmetrics Blog How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just creating a product without taking the steps necessary to know exactly what customers want, you have to... [Read more]


Campaign Monitor- Online Survey Best Practices for Surveys That Get Results

By: Campaign Monitor Feedback from customers is an important part of doing business. After all, you want your customers to be happy, and returning to your business again and again. In the perfect world, customer feedback would roll in automatically. You’d always know exactly what customers thought of your business, your products, and your service. In the real world, getting this feedback isn’t... [Read more]


Campaign Monitor- Online Surveys and Email Marketing. Better Together.

By: Campaign Monitor It’s been exactly one year since GetFeedback became part of the Campaign Monitor family. Over the last 12 months, we’ve been focused on releasing awesome new features for creating online surveys. In addition, we’ve been working closely with the Campaign Monitor product team and customers to seamlessly integrate surveys and email marketing since they both benefit from each... [Read more]


BENCHMARK- Email Surveys: Gathering Data The Easy Way

By: BENCHMARK Fewer technologies have done more for marketing than email. It’s fast, inexpensive, and delivers a lot of data to pore over. But one facet of email marketing tends to be grossly underused — and it’s a shame because it’s a great, easy way to gather invaluable client data. That facet is email marketing surveys and polling. When you use email marketing to send out... [Read more]


Click Dimensions – The Secret to Using Surveys in an Email

By: Click Dimensions After making a purchase, attending an event or having another interaction with a business, you may have received follow-up emails asking you to rate your experience by clicking on a button or image in the body of the email. While this might seem like a survey, most email clients don’t support forms or iFrames that are embedded into emails. So what’s the trick to making this... [Read more]


Email Monks – Benefits of Taking Feedbacks through Embedded Forms, Polls and Surveys in Email

By: Email Monks Scope of improvement is totally based on the feedback you receive. Do something your subscribers loved and they shall help you by spreading the message. Do something that offended your subscribers and you can observe a sharp spike in your unsubscribe rate. In a nutshell, by measuring the metrics, you can analyze the kind of feedback your subscribers give you. But in order to get the... [Read more]


Marketing Sherpa – Special Report: How to Conduct Email Surveys – Tips to Lift Response & Write Subject Lines

By: Marketing Sherpa SUMMARY: It’s important to know what your customers, old and new, think about you and your products or services. One of the most effective ways is to reach out with an email survey. We’ve compiled a list of best practices to make your survey engaging enough to get your customers to take part. Plus, advice on writing effective subject lines and tips on lifting your response... [Read more]


BENCHMARK – Benefits of Surveys

By: BENCHMARK Marketing Online: Surveys and Email Polls What Are the Benefits of Email Surveys? The main draw of email surveys is interaction. By sending out a survey, you are essentially giving your audience an invitation to say what’s on their minds. It is strategy that gets your audience involved, and also returns that vital information needed to make the right adjustments. The fast, efficient... [Read more]


Smashing Magazine – Multivariate Testing In Action: Five Simple Steps To Increase Conversion Rates

By: Smashing Magazine The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text,... [Read more]


salmat – EMAIL MARKETING AUTOMATION AND THE PITFALLS OF MULTIVARIATE TESTING

By: salmat MULTIVARIATE TESTS DEFINED If you work in digital marketing, there is a good chance you will be familiar with metrics such as Click Through Rates (CTR) and Open Rates.Both metrics are commonly used as performance indicators in email marketing, especially during variation testing. When running A/B or multi-variate testing, two or more versions of an email are sent to a small subset (e.g.... [Read more]


Optimizely – What is Multivariate Testing?

By: Optimizely MULTIVARIATE TESTS DEFINED Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations. Websites and mobile apps are made of combinations of changeable elements. A multivariate test will change multiple... [Read more]


Pear Analytics – Adaptive Multivariate Testing – Does It Work?

By: Pear Analytics If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc., and see which combination effectively leads to more conversions. A/B testing is essentially testing two versions against each other that could be completely... [Read more]


Workgroups DaVinci – Deploying Personalized Content and Multivariate Testing

By: Workgroups DaVinci If your marketing organization has adopted a strategy to deliver personalized content after conducting multivariate testing, you are likely familiar with the challenge of creating and managing a rapidly expanding library of content. You’re running email campaigns, PPC campaigns, search marketing initiatives, and you need multiple versions to test multiple variants. How... [Read more]