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All contributions by Andrewk
Over the years I have heard quite a few musings from executives on the state of the email programs. Here are some of my favorites: Why do we need a preference center? Giving people a choice will limit the amount of people we can send too. Everything is just fine with our email program. Why should we invest in more people to just push email out? Opt down? Sounds more like a hassle and why should... [Read more]
Reports in email marketing are as essential as breathing is to keep alive. Any self respecting email marketer relies on reports generated from their ESP to assess the success or failure of their email program. Critical business decisions are made from the reports, so dead-on accuracy is key. However, before checking the accuracy of the reports, one must make sure that what they are looking at... [Read more]
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be a pig (greedy) in what you did as a sales person. I took that quote to heart (even though I am not sure if its entirely true about the hog). Is your email marketing program a pig or a hog? Pigs... [Read more]
There are quite a few visible elite email marketers out there today. Some I consider my friends and most I consider my colleagues. The email marketing elite are folks that I classify as being extremely active in the email marketing community on many levels. Most write articles, publish blogs, belong to private email discussion lists, and participate in communities including twitter, the EMC and... [Read more]
