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All contributions by Chris
It has been a few months since I was turning knobs of the pneumatic tubes of The eMail Guide and I must admit I like what I see – growth and change and development. Not so fun when my teenager is going through something like that, but as far as Jeff and Jim go it is terrifically exciting. The design of the website is now much more streamlined and focused on its message of being a search engine... [Read more]
The eMail Guide has been a member of the only council for the email marketing industry, the eec, since its inception. We’ve found there are great benefits to joining - access to research, articles and case studies, discounts to major email marketing events and contributing content to the EEC website such as the book showcase page or articles and links. Being able to download and display... [Read more]
It’s time to refill armadillo Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! It`s time to Refill armadillo It`s time to Refill armadillo Read More →
sendlabs Blog “… a great group of people having deployed millions upon millions of emails successfully. At the end of the day, we’re a tight group of technologists, friends, family and email evangelists – always looking around the corner at what will make our customers better email marketers. ” ~ www.sendlabs.com Last Post: By Josh Nason – Senior Account Manager, Tuesday,... [Read more]
Usually during the holidays I am the one rushing out on Christmas Eve to find that perfect thing in bulk I can buy for all my family and loved ones. Thankfully, I am now prepared far ahead of time, months in fact and with the perfect individual gift for each of my peeps on my shopping list. I already know what they want, and exactly what kind of wrapping paper would delight them the most. Oh, and I... [Read more]
From our EmailJobs Twitter Bot, we’ve picked out and linked up 5 great email marketing jobs. Looking to hire? You can post your job with The eMail Guide for free. 1. Email Marketing Manager, Customer Contact Strategy, Yahoo! Inc Sunnyvale, CA, 94085, USA The Email Marketing Manager is responsible for developing and implementing corporate email strategies and programs that increase user engagement. ... [Read more]
Very interesting blog posting at Bronto’s blog today about the re-emergence of the “Email Stamps” concept. Essentially, the idea is to charge one cent for every email sent – the cockles of my heart are warmed by the thought of what this would do to spammers. Unfortunately, the rest of the implementation is complex, unwieldy and questions abound about where the money would go.... [Read more]
According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff and I liked about this website is the array of free, instant tools complementary for various... [Read more]
Below are email campaigns that I have been subscribed to for quite a while – more than five years – and provide a good lens on my perspective from an arts and culture communications. As Seth Godin might point out, these are my tribes and I am fiercely loyal to these brands, albeit for different reasons. ——————————————————————————————————————————————— Email... [Read more]
Dont ignore this notice Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Don’t ignore this notice Don't ignore this notice Read More →
Ann Holland’s of WhichTestWon.com presented a webinar today with guest star Trevor Claiborne of Google (!). During the course of the webinar, Trevor 1) Revealed Case Studies on A/B and multivariate tests that Google’s run on its own sites. 2) Answered questions about Google Website Optimizer and at the end 3) Evaluated an attendees landing page. One of the interesting conclusions looking... [Read more]
Just look at the screenshots of the comments below – there are hundreds of them supporting Campaign Monitor as they work to recover from last weeks hacker attack. Concerns are raised and answered promptly by CM’s Mathew Patterson. There is frank discussion going on and a sharing of the process the company is going through to address this problem. That’s transparency and that is how... [Read more]
A blog post by Bronto today talks about UNICEF’s recent list-cleansing and re-engagement campaign with good strategy advice and examples. This is important right now as in this economy no one wants to wast any resources on sending email to a subscriber who never opens it – especially non-profits. So when a large charitable organization like UNICEF addresses this issue, it acts as a timely... [Read more]
One month ago there was an ultimatum thrown down for Facebook from waay up north. Comply with Canada’s private-sector privacy laws or else. In this case, “or else” refers to the Federal Court of Canada which could issue a court order for the California-based company to comply with Canada’s Personal Information Protection and Electronic Documents Act The heart of the... [Read more]
ThinData Welcomes Scott Jamieson as General Manager Matt Vernhout announced a new team member today on his Email Karma blog – Scott Jamieson, formerly of SRJ Digital. Scott has an impressive track record of working with various ESPs and his experience in email marketing strategies is a boon for the Toronto-based ThinData. You can find his LinkedIn profile here, and view the official announcement... [Read more]
What Spam looked like in 10,000 BC. This week’s Spamtoon brought to you by The eMail Guide’s Chris Healey Spam 10,000 BC Read More →
When everything goes wrong, sometime the only thing you can do is the right thing. Campaign Monitor was attacked this weekend by hackers who were intent on exploiting their servers for the purpose of spamming. Mathew Patterson and Campaign Monitor been very frank and open about what has happened, and are obviously working long hours right now to repair this damage. To me, this is the sign of a solid... [Read more]
Protect Your List: How to Fight 3 Internal Battles over Email Strategy Marketing Sherpa has picked up on a common concern amongst email marketers and has responded with some solid advice by providing solid if unspectacular strategic talking points to engage the most common internal threats to your email list. This article is re-assuring for all of us in the industry that we are not alone in being assailed... [Read more]
From our EmailJobs Twitter Bot, we’ve picked out and linked up 5 great email marketing jobs. Looking to hire? You can post your job with The eMail Guide for free. Email Marketing Analyst at Tribune (Chicago, IL): Full/Part Time Full Location IL-Chicago http://bit.ly/3GUIId Email Marketing Specialist at Education Management (Pittsburgh, PA) http://bit.ly/zA3hu Email Marketing Designer (Grants... [Read more]
Denial of Service – a special Twitter spamtoon for Friday, brought to you by The eMail Guide’s Chris Healey Denial of Service! Read More →
Success by Email To understand the small and dynamic integration shop Successbyemail.com, it is important to look back at their history. Originally named “Save-A-Stamp”, BrunoPalozzi has been developing their email and SMS deployment platform for almost ten years as a department within their parent company “Systems Interactive”. The Swiss Army Knife of Email Systems Now as a distinct service... [Read more]
Straight Up Search Blog “Oneupweb helps brands grow their digital presence. We optimize each opportunity and integrate an ROI-focused action plan across new media platforms through the strategic application of natural search engine optimization, paid search marketing, analytics and online media placement. ” ~ www.oneupweb.com Last Post: by Jake on July 24, 2009 at 9:13 amFirst Post: Posted by... [Read more]
This week’s Spamtoon brought to you by The eMail Guide’s Chris Healey Twitter Spam Begone! Read More →
There are three things that are certain in life – death, taxes and the need for email image hosting. The images in your emails cannot be embedded in the email itself but rather are called from a location where they are already online. This is where you have to make some key decisions about the future of your images and this in turn will decide the fate of your email archives and/or newsletters... [Read more]
Stock WizardCourtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Stock Wizard Read More →
