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All contributions by Chris
There are three things that are certain in life – death, taxes and the need for email image hosting. The images in your emails cannot be embedded in the email itself but rather are called from a location where they are already online. This is where you have to make some key decisions about the future of your images and this in turn will decide the fate of your email archives and/or newsletters... [Read more]
Stock WizardCourtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Stock Wizard Read More →
Permission email marketing jobs seem to be rolling out steadily as the industry continues to grow and budgets become more attuned to the greatest possible ROI for e-marketing. Here at The eMail Guide, Jeff and I realized that we needed to bring a better way of aggragating more email marketing job opportunities for the community. Though the quality of searching and hand-picking job opportunities is... [Read more]
Outlook 2010 and Email Rendering – it is a hot topic in the email marketing community at the moment. Thousands of email marketing professionals are posting, twittering and emailing about their concerns for Microsoft’s plans Word to render the HTML for Outlook email messages in 2010. So what exactly is the issue here? There are lots of technical reasons but I will attempt to simplify the... [Read more]
Don’t waste the summer in pantsCourtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Don't waste the summer in pants Read More →
how did they put text into the followers list?! See “MARKETING NEWS!!!” ? – I have to admit, it got my attention and I clicked on it … you can probably imagine where it led. Anyhow, as Twitter tricks go this one is pretty good and I imagine it will not be too long before this “loophole” is closed. I still want to know how this was done though. Read More →
I was talking with an arts organization membership manager the other day about websites and Twitter. I was a little taken aback to hear how they were approaching their social media communications – or lack thereof – but mostly shocked at their attitude about the opportunities clearly staring them in the face. Was it the lack of resources to develop a strategy and implement it? Absolutely... [Read more]
At The eMail Guide, we recently went through the process of hiring an email and social media marketer. Though we had a very limited job call footprint with a single anonymous job posting – knowing where to find the job is part of the application process in my opinion – and we received over 60 applications. These were all talented and qualified people as well, and not just random responders... [Read more]
the super pill will help you! Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual spam subject lines! the super pill will help you! Read More →
1. The Retail Email Blog “Smith-Harmon is a unique agency dedicated exclusively to email marketing strategy and creative services. In a nutshell, we live and breathe email excellence. The Retail Email Blog is your daily guide to what’s going on in the world of retail email marketing—as well as a powerful archive of creatives and tactics. For more research, tips and insights from me and the... [Read more]
Drive qualified traffic to your website Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs to your service or product at a fraction of the cost – and our basic listings are free so why not open one right now and see for yourself. Don’t forget that our blog is always looking for... [Read more]
If you have not already signed up to Seth Godin’s blog, your should do that now and then continue to read this post. If you don’t know who Seth Godin is, then take a gander at Wikipedia’s page about this important author and marketing expert who popularized the topic of permission marketing. And then sign up for his blog. Oriented? Good, because he drops pearls of wisdom every day... [Read more]
Matt Vernhout and ThinData got us thinking about the requirements email marketers will have to follow to comply with the upcoming BILL-C27 legislation in Canada. Discussed on Twitter yesterday, we used some of the information as provided by ThinData to compile a quick FAQ reference for the email marketing community. Prepare for BILL-C27 now to ensure you are compliant Question: Does C-27 replace CAN-SPAM... [Read more]
What email marketer would not want the choice for premium connection speeds and reliability? So would many businesses, and the two heavyweight ISPs in Canada, Rogers and Bell, are more than ready to provide a second tier internet to those needing it. At the moment, the Canadian Radio-television and Telecommunications Commission is hearing presentations on the issue from both sides of the debate. What,... [Read more]
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
It was fitting that the 100th blog post for The eMail Guide was from a guest expert, Stephanie Miller, as our industry magazine and directory is attracting thought leaders from all areas of email marketing. It is said that the real first test of a business is to stay open for more than a year, and I believe this applies to a blog in the sense of reaching one hundred posts. Many blogs die quickly –... [Read more]
Screenshot #1: “eMail marketing” as Google keywords CPC June 3 2009. Almost $20 for a click-through at the moment. eMail marketing as Google keywords CPC June 3 2009 [Read more] Read More →
You have received a postcard! Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual spam subject lines! You have received a postcard! Read More →
Jeff and I here at The eMail Guide are humbled and happy to be recognized by some of our “peeps” on Twitter as being a premier source of information for the permission eMail marketings. For those of who use Twitter, and even for those of you who should be using Twitter, we present a list of usernames recommended by our peers for eMail marketing industry news and resources Tweets. Through... [Read more]
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client, there are prizes offered for whoever is lucky enough to that customer will receive an Apple MacBook, iPod touch or a $100 Apple Gift Card. Great marketing eMail It is an admirable marketing campaign... [Read more]
