 |
|
All contributions by chriswheeler
Spamalot? You might if you’re using the wrong words in your email marketing. Years ago, the role of the email inbox gatekeeper was one that pivoted on the propensity of email to actually be spam and do away with that message before either the ISP had to process it or the recipient fell prey to the cloaked message. As time passed, receivers became wiser to the game spammers played and created... [Read more]
It’s hunting season, folks! Not “wabbits” this time of year, but rather companies in the email space. Over the last few weeks since 2010 began, there have been several notable mergers and acquisitions taking place. SubscriberMail acquired by Harland Clarke Corp. (Announcement) Pivotal Veracity acquired by Unica (Announcement) Japanese company A-Care Systems acquired by Experian... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]
