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All contributions by clickmail
The Email Marketing Unsubscribe Experiment Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most of us practice, where you delete all the unwanted emails from your BlackBerry before you even get out of bed, saving you from dealing with them later when at your... [Read more]
Why do people sign up to receive emails from you? Because they will get something in return. It might be information via a newsletter, or advance notices of events. Most likely it’s special pricing and offers. In most cases for most businesses, offering exclusive discounts and promotions to email subscribers is an effective way to encourage those subscriptions. And sometimes that discount is all... [Read more]
As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized for mobile. Get it? Mobilized! Defined as: streamlined or otherwise mobile-friendly version of your email content. Mobile is here to stay, and it’s growing... [Read more]
As an email marketer, your ultimate goal is to create conversions. And what’s the easiest way to do that, repeatedly and successfully? Develop customer loyalty. You’re probably aware of the escalating stages of customer loyalty: Prospective à First-time subscriber à Customer à Advocate Occasionally, your subscriber won’t make it to customer (they’ll unsubscribe first) or your customer will... [Read more]
The world of email marketing is ever-evolving, as are consumers’ expectations. Email subscribers are expecting increasingly tailored messages that speak to their unique needs and interests. As an email marketer, you’re looking to meet these needs, but consumers and messages are not one size fits all. Only through increasing the relevancy of your messages with more targeted marketing can you stand... [Read more]
Even though email marketers are constantly challenged to increase email deliverability, an estimated 20 percent of all emails sent in North America never even reach their recipients’ inboxes. As an email marketer, this statistic is frustrating at best, maddening at worst. After all, you’ve spent a significant amount of time crafting engaging and relevant messages that you know your customers would... [Read more]
Most email clients suppress images by default for security and loading reasons. That means your emails render without any pictures. And that means recipients won’t see your images, period. The only way around this is to have your emails designed to be effective with or without images. Unless they are approaching email design appropriately, all the time your team spends on making your email look... [Read more]
In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. It’s like trying to compare apples and oranges to determine the best fruit. What was already confusing is now even... [Read more]
Despite the rise of social media marketing, email is still pervasive and going strong. As are some common mistakes we often see. Below are the biggest offenders. Are you committing any of them? Lengthy subject lines Lengthy subject lines are still a common email marketing mistake. Although subject line length depends on the topic and audience (see our subject line length blog post), it is possible... [Read more]
Account Manager @ ClickMail Marketing About ClickMail Marketing ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs while staying vendor neutral so we can recommend the right one for our clients. We provide fully managed and fully autonomous solutions,... [Read more]
In email marketing, the importance of your subject line can’t be overstated. It’s the second most important factor in determining whether or not people open your emails, after the From address. You’d think there’d be some set of rules about how to write the best possible subject line given that it’s so important. But, alas, there isn’t. You can’t go by rules, but you can stick to... [Read more]
ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs while staying vendor neutral so we can recommend the right one for you. Our current offerings include technology and services from: ExactTarget, Yesmail, Lyris HQ, BlueHornet, Pivotal Veracity,... [Read more]
