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All contributions by djwaldow
I attended and spoke at the Online Marketing Summit (OMS) in Dallas. Aaron Kahlow and his team put on a multi-city tour every summer spending a day educating marketers about email marketing, SEO, social media, website optimization, and other hot topics in the world of online marketing. Here are 9 hot takeaways from OMS Dallas! Many folks are still struggling to understand how social media is... [Read more]
Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Blue Sky Factory is an industry-leading email service provider based in Baltimore, MD. Blue Sky Factory is an industry-leading email service provider based in Baltimore, MD. Founded in 2001, for the past 7 years we have been assisting our clients with a combination of both service and technology solutions that help them maximize the email marketing channel. Blue Sky Factory provides both full service... [Read more]
