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All contributions by J-P
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often misconceptions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time on their social media campaigns, but those that spend the smartest time on their marketing efforts. There are not that many rules to follow when it comes to social media. Yes, there are... [Read more]
Social media monitoring: Here’s how to eliminate your fear factors by J-P De Clerck @conversionation
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
Lead generation, enriching customer and email subscriber lists and databases, recruiting new subscribers to newsletters: they are all tasks that traditionally belong to the email marketers and database marketer’s terrain. Theoretically, the marketing department is responsible for growing the email lists, acquiring more data about recipients with follow-up actions, generating and nurturing leads... [Read more]
A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage... [Read more]
Email marketing, web analytics and marketing ROI: finding a common language One of the main challenges for marketers is integrating their email marketing programs with web analytics. On top of that, more companies are adopting marketing ROI. Is it necessary to define metrics and key performance indicators that go beyond email marketing in a cross-channel world? In the early days of the Internet,... [Read more]
A lot of email marketers are still hesitant about using social media. It’s often said that this is because email marketers have a broadcasting mentality and don’t know what ‘conversations’ and ‘customer relationships’ are. I don’t agree with that. On the contrary: I believe that email marketers could be the best social media marketers. Do I hear some protest among social media marketers?... [Read more]
