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All contributions by jacaldwell
John Caldwell of Red Pill Email presents the Ten Commandments of email marketing! 1. Permission is sacred Email is permission-based. You cannot legitimately buy or sell someone else’s permission, it comes directly from the recipient. Permission may be revoked by the recipient at any time for any reason. 2. Respect the recipient Each email address represents a person so treat it accordingly. ... [Read more]
The email marketing urban legends below have been around for sometime now. I would have thought that most of them would fade as marketers become more educated and yet, they just keep going and going. Before I begin it should be said that spam filtering has evolved quite a bit over the years. And while most ISPs block messages based on IP reputation or a combination of IP reputation and keywords,... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]
Once upon another time in a world before Graphic User Interface (GUI) I used to sell things. I won’t bore you with my progress from nightclub DJ to retail high-end home HiFi, to car stereos (sold enough to buy a house), to outside sales, but let’s just say that for all intents and purposes, sales is sales…. One of the key things that separates a good sales person from a not-so-good sales person... [Read more]
Developing and integrating successful segmented email marketing programs and strategies since 1996. Please visit http://linkedin.com/in/jacaldwell or http://RedPillEmail.com for more information Innovative Email Marketing Executive who combines creative online strategies, business / operations savvy, and extensive experience in marketing and sales to maximize revenue and profit. Standout achievements... [Read more]
