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All posts by: jacaldwell

  • Profile:  Active in the email marketing and operations space since 1996, John Caldwell is an innovative marketing executive experienced in integrated and tactical email marketing and operations. As an independent consultant John has brought his utilization of email marketing best practices, including customer segmentation and profiling, and operational analysis, to a number of major clients including Teleflora, eHarmony, Experian Consumer Direct (FreeCreditReport.com), and more. While at Experian, prior to becoming a consultant, John created and implemented the company’s strategic email marketing plans. He designed the company’s email marketing guidelines and developed comprehensive reporting matrices to measure the operational statistics of email programs and campaigns providing actionable intelligence to Business. John has spoken at Industry events on deliverability and other topics, and is a Member of the Email Experience Council of the Direct marketing Association, where he is actively involved on the Measurement Accuracy Roundtable as 2009 & 2010 Co-Chair.
  • Website:  http://redpillemail.com
  • Twitter:   http://www.twitter.com/jacaldwell
  • LinkedIn:   http://www.linkedin.com/in/jacaldwell

All contributions by jacaldwell

The Ten Commandments of email marketing by John Caldwell @jacaldwell

John Caldwell of Red Pill Email presents the Ten Commandments of email marketing! 1. Permission is sacred Email is permission-based.  You cannot legitimately buy or sell someone else’s permission, it comes directly from the recipient.  Permission may be revoked by the recipient at any time for any reason. 2. Respect the recipient Each email address represents a person so treat it accordingly. ... [Read more]

Email Marketing Urban Legends by John Caldwell @jacaldwell

Email Marketing Urban Legends The email marketing urban legends below have been around for sometime now. I would have thought that most of them would fade as marketers become more educated and yet, they just keep going and going. Before I begin it should be said that spam filtering has evolved quite a bit over the years.  And while most ISPs block messages based on IP reputation or a combination... [Read more]

Interview with an email vampire: list buying & selling sucks by John Caldwell @jacaldwell

After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices.  For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]

Landing Pages: Stop Selling and Take the Order Already! by John Caldwell @jacaldwell

Landing Pages: Stop Selling and Take the Order Already! Once upon another time in a world before Graphic User Interface (GUI) I used to sell things.  I won’t bore you with my progress from nightclub DJ to retail high-end home HiFi, to car stereos (sold enough to buy a house), to outside sales, but let’s just say that for all intents and purposes, sales is sales…. One of the key things that... [Read more]

John Caldwell


John Caldwell

Developing and integrating successful segmented email marketing programs and strategies since 1996. Please visit http://linkedin.com/in/jacaldwell or http://RedPillEmail.com for more information Innovative Email Marketing Executive who combines creative online strategies, business / operations savvy, and extensive experience in marketing and sales to maximize revenue and profit. Standout achievements... [Read more]

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