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All posts by: Janine Popick

  • Profile:  Janine Popick is the CEO and founder of VerticalResponse (www.verticalresponse.com), a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to create, manage, and analyze their own direct marketing campaigns. Janine is a columnist for Inc.'s Women in Business blog. In her spare time, Janine is VerticalResponse's Chief Executive Blogger for the VerticalResponse Marketing Blog for Small Businesses. Follow her on Twitter @janinepopick.
  • Website:  http://blog.verticalresponse.com/verticalresponse_blog/
  • Twitter:   http://www.twitter.com/janinepopick
  • LinkedIn:  

All contributions by Janine



20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]


5 Tips for Winning Back Customers by Janine Popick @janinepopick

Five Tips for Winning Back Customers If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is... [Read more]


Top 50 retail email marketing subject lines by Janine Popick @janinepopick

VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]


10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure... [Read more]


4 easy email tricks to grow your online community by Janine Popick @janinepopick

If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing  Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]


Step-by-step: Using email, social and PR to pack your next event by Janine Popick @janinepopick

There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]


Top 10 things to test to increase response rates in your email By Janine Popick @janinepopick

To stick with the “10” theme for VR’s 10th birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT! Subject Line: Send 10% of your mailing list one subject line, and another 10% a different subject line. Then,... [Read more]


Subject Lines for B2B Email Marketing that Work by Janine Popick @janinepopick

Subject Lines for B2B Email Marketing that Work When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had any examples of B2B subject lines that work. With a business-to-business offering, you might be trying with your copy writing to get your customers to sign up for a free trial, get them to an event,... [Read more]


5 quick email list building ideas by Janine Popick @janinepopick

Not long ago we featured a post about offering 15 innovative ways to build your email marketing list. Here’s five more quick ideas from Janine Popick of VerticalResponse! It can be hard to come up with fresh ideas on new ways to build your email marketing list each month, so here are 5 innovative ideas you can put to work for your business. 1. Sandwich Board – If you’ve got a... [Read more]


10 Tips for Having the Best Webinar Ever by Janine Popick @janinepopick

10 Tips for Having the Best Webinar Ever If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free webinars instead of their product to get a lead in the door. Then they can try to convert them at a later date. Here are 10 things you’ll need to... [Read more]


10 good reasons your business should be using Twitter by Janine Popick @janinepopick

Twitter is a powerful business tool. I think that even  though you constantly hear about using Twitter for your business, you may not hear enough about why it is a great business tool. If you are worried about using social media, read here how you can conquer your social media fear factors! If you haven’t joined Twitter, or if you have an account and don’t know what to do with it, here are my... [Read more]


What’s in a Name? Choosing a Name for Your Email Newsletter by Janine Popick @janinepopick

What’s in a Name? Choosing a Name for Your Email Newsletter Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We just had this conversation at VerticalResponse. We decided we wanted to market our newsletter a bit more and give it it’s... [Read more]


11 Basic Email Marketing Terms You Should Know by Janine Popick @janinepopick

11 Basic Email Marketing Terms You Should Know Editor’s note: For a complete glossary of email marketing terms, check this out! As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m... [Read more]


5 Ways to Ignite Advocates for Your Business by Janine Popick @janinepopick

5 Ways to Ignite Advocates for Your Business We’ve talked about the 8 places to find advocates for your business, and that’s really  important. We found that a HUGE number of our customers come to us through word of mouth referrals and I’m sure you’re getting a bunch too. So once we do find these people how do we get them talking more about us? We’ve concocted a nice list... [Read more]


8 Places to Find Advocates for Your Brand by Janine Popick @janinepopick

8 Places to Find Advocates for Your Brand Most businesses have customers who love them and who love to talk about them. You’ve  probably spent a lot of time and energy building up your business, so now it’s time to locate those people who love to shout from the mountain tops how great they think you are. Why? Well eventually you’ll want to reach out to these very special people,... [Read more]


How Salesy Should Your Email Newsletter Be? by Janine Popick @janinepopick

How Salesy Should Your Email Newsletter Be? If you’ve got a regular email marketing newsletter that you email to your customers, chances are you might be trying to sell something. That’s OK, but placing content around your offering could be the best thing to help you sell your products or services in your newsletter. People like to read “news” in newsletters. A newsletter implies that you’ve... [Read more]


Five ways to feature a customer in your marketing by Janine Popick @janinepopick

We’ve been having some really good luck in our marketing campaigns at VerticalResponse when we feature a customer. It’s always great to have customer testimonials, since the best way to sell your product or service is to have your customers do it for you. Here are 5 ways you can use customer testimonials to grow your business. 1. Facebook page – If you market to consumers, every... [Read more]


Email marketing best practices by Janine Popick @janinepopick

Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. You could call them the commandments of email marketing, or call them email marketing best practices; they are the things you should strive for. We came up with this list based on our 9 years of using email... [Read more]


B2B Sales Pitching: Why Soft Selling Works by Janine Popick @janinepopick

B2B Sales Pitching: Why Soft Selling Works Email marketing in B2B is tricky. Vertical Respsonse CEO, Janine Popick, takes a look at ways you can make that connection without using a hard sell. If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the... [Read more]


VerticalResponse eMail marketing case study: ValuePetSupplies increases revenue ten-fold by Janine Popick @janinepopick

Case Study: ValuePetSupplies increases revenue ten-fold with eMail marketing to customers At VerticalResponse we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what they’re getting out of it. So we’ve started to talk to our customers to find out and... [Read more]