All contributions by Jim Ducharme
Things do keep getting better here @ The eMail Guide! We’ve been seeing phenomenal growth with more visitors, more Tweeple following us and more bloggers joining our team! Jeff and I want to thank you all for your fantastic support! The eMail Guide is a giveback project and it’s very rewarding to know that our efforts are making a positive difference for so many! On Tuesday August 10th... [Read more]
A tip of the hat today to our friends @ ClickZ! You’ve seen us feature them here in the buzz often and today they launched their new site! They’ve also done a nice job with adding more interactivity to the site. Get the skinny on the new Clickz website design here! On a completely different note, we continue to see more and more bloggers and ESPs sign up for EMAPP to take a stand against... [Read more]
Sales Representative Location: Baltimore, MD HQ office Type: Full time Experience: entry level to senior Compensation: base plus commission, commensurate with experience and meeting sales goals Are you a dynamic, results-focused, self-motivated sales expert? Do you have what it takes to generate great sales results no matter what’s happening in the world, economy, or industry? Does getting... [Read more]
Old unca Jimmy has been a bit lax in welcoming all the new bloggers to The eMail Guide team! We’ve had a bunch of new blogging stars join up and I just simply let it slip. I’d like to apologize for this to all the great bloggers who I haven’t yet welcomed. Today, I’m starting to catch up by welcoming one of my favourite Tweeple: Amy Garland from Blue Sky Factory! Amy Garland... [Read more]
I don’t think it’s any secret that we are big fans of Anne Holland’s Which Test Won. Today she has a subject line test up. Multiple subjects vs. one subject — which one won? Make your pick and find out for yourself. I love these, reminds me of the old Cosmo self tests that I used to fill out in the dentist office. Enjoy the buzz! Which Test Won Email newsletter subject line... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail has announced... [Read more]
Mark this in your calendar! Tuesday August 10th @ 1 PM Here @ The eMail Guide we are always looking for new ways to help marketers do marketing right! After a lot of thinking and planning we are now ready to launch our latest channel for The eMail Guide: eMail Radio! What is eMail Radio? eMail radio is about email marketing and where it intersects social, mobile, online and offline. It will cover... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual email spam subject lines! Subject line: Massive ‘Weiner’ Action Read More →
Redwood City, Calif., July 28, 2010 – StrongMail today announced that it has acquired Conversa Marketing and Magnetik, two New York-based interactive marketing agencies with services ranging from email and social media marketing to web design and customer relationship management. The firms will be combined with StrongMail’s existing strategic services team to form a new email and Social... [Read more]
The email marketing buzz starts off with a post from Econsultancy relating to a conundrum which has fascinated me for some time. I often call it the “Utopian myth” — the idea that everything on the web should be free and commercialization is wrong. It’s an odd POV from web denizens considering that every other media on the planet generates revenue via some kind of advertising. Even... [Read more]
Opportunity: RM345 – Permanent The Resource Manager is a member of the Project Management team and reports to the VP Production. S/he is responsible for assembling project teams for cross-functional projects by developing and facilitating resource deployment strategies. The Resource Manager manages the project calendar by resourcing projects based on organizational priorities, resolving... [Read more]
The email marketing buzz leads off today with a post from Chris Donald @ The Inbox Group blog about what he learned from a week @ Boston Red Sox fantasy camp and specifically from Red Sox great, Luis Tiant. Chris relates a very funny story from Luis about how communication can go wrong and the consequences which result. In order to communicate effectively, you need to know who your audience is. To... [Read more]
We’ve had a flood of great bloggers join our team lately and to be honest, I’ve fallen behind in welcoming them all. That’s a situation I intend to address starting here and now! We’ll be giving some love to those other new team members we’ve neglected lately too. Our newest team member is John “call em as I seem em” Caldwell from Red Pill Email Marketing!... [Read more]
New York University New York, NY Description: NYU’s Leonard N. Stern School of Business has an exciting opportunity in our Public Affairs Office for a Web Marketing Manager. The Web Marketing Manager will oversee and manage the design and development of web-related projects through the complete life-cycle including scoping, planning, design, development, implementation, post-implementation... [Read more]
*Originally posted: Jul 19, 2010 @ 14:03 I scream! You scream! We all scream for clarity! One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben & Jerry’s what their actual plan regarding email marketing was…until now. Read More →
We lead today with what could be a cold splash of water in some email marketer’s faces. The Consumerist asked their “hive mind” if they felt they were suddenly getting deluged by email marketing campaigns. Well are you? Check out this comment which seems to sum up the general perception of the respondents: “Dear retailers: If I only get an occasional e-mail (at most 1 per... [Read more]
It’s been one heck of a week here @ The eMail Guide! Of course the Ben & Jerry’s story really shook things up and it’s encouraging to see so much constructive discussion going on now that the initial tempest has died down. Jeff, I and the team here would like to thank everyone for helping to keep it real! Ben & Jerry’s just emailed me to let us know some yummy ice cream... [Read more]
Certainly this week was stimulating with the Ben & Jerry’s evolving story and our breaking it wide open with the first statement right from the cow’s mouth! No grass is growing beneath our feet here @ The eMail Guide! We’d like to think we did our job and fulfilled our mission to be the source for email marketing solutions and information. However, we didn’t do it alone.... [Read more]
Email Marketing Manager/Senior Manager Marketing | San Francisco, CA, United States As the Email Marketing Manager, you will lead all aspects of the email channel, including the strategy, development and operations of blast, triggered and lifecycle email campaigns that drive user engagement and monetization across all our titles. You’ll be leading a team and be responsible for supporting... [Read more]
Images do indeed paint a thousand words and add a snap to your posts. However, too many bloggers go by the rule that it is much easier to ask forgiveness than to ask permission when it comes to borrowing content such as images. Sure, caring is sharing, but do it right! Ask first, get permission and then make sure you credit the original source and link back! As well, read the great post we have in... [Read more]
Requisition # 117954BR Posting Job Title Email Marketing Manager Brand Consumer Applications Market Location United States – California – Mountain View Position Type Full Time Posting Job Description Passionate, curious, creative? Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors... [Read more]
Stephanie Miller is one smart cookie! I can’t actually recall ever having “readers remorse” after checking out one of her posts. She leads the email marketing buzz today with her post @ Clickz about what she terms “the ultra managed inbox” – once again she nails it. With the changes being made by such services as Hotmail, you really are not likely to get a second... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual email spam subject lines! Subject line: Medieval Birth Control – Is It for You? Read More →
Tasks and Responsibilities: Millions of unique visitors come to our sites every month to play games and we want to start reaching out to them in return. It’s about time get connected with our fun-loving audience. Currently, we are in the beginning stages of building a cool new e-mail marketing program to reach out to game players all around the world. We are looking for a talented E-mail Marketing... [Read more]
