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All contributions by Jordie
I’d like to ask you one question: how you are going to make your next test as remarkable as it can be? This is the opposite of boring When you are designing email marketing optimization, normally your goals are the best starting point: conversion or customer value. That might be translated into things more measurable like opens, clicks, sales, ROI, etc. The percentage of increase in the results... [Read more]
The inbox is like a crowded party with a lot of things happening at the same time. How do you make make it the best party possible and be sure you are not a background noise? The challenge of the crowded party One of the challenges in email marketing is to stand out in a crowded inbox. Once the email reaches the inbox, it has some stiff competition and the reader will only spend a split second to... [Read more]
Personalization in retail In April a new study about email marketing in Dutch retail came out. The study was conducted amongst 500 retailers who have their roots in the offline world, for instance with a physical store. For those retailers their emailings can have a big impact on bottom line sales and customer loyalty. And more so personalized emailings. If the message catches on, it can lead to... [Read more]
A first step in creating email marketing relationship with your (potential) customer is the sign-up process. In most cases a web or sign-up form is used to get the information needed to get the email relationship started. You are not there by simply adding a sign-up form to your website. Walk through the funnel Not everyone who starts the sign-up process for your email marketing newsletter will complete... [Read more]
Did you know that there are over 800 ways to say hello in different languages? The Cherokee use “O-si-yo” to greet someone, while the French say “Bonjour” and in Hawaii they say “Aloha”. Well it’s a good custom to greet someone when you see them, especially when you meet them for the first time. So let’s talk welcome emails. Email marketers love a warm welcome A welcome email is a... [Read more]
Quick course in email persona’s In my last post I first mentioned interestability, the fact that you should make your messages interesting. This is a part of email marketing often mentioned but, just as often forgotten. What if your email marketing message was a person? Let’s see who your email messages look like and if, as a person, you would find them interesting. The most interesting person... [Read more]
It’s simple: I hate deliverability. I can’t stand the word. And that is not a simple life when you are an email marketer. My skin crawls when deliverability is mentioned in the same sentence with, “one of the biggest issues” or “a big challenge in email marketing for coming years”. But hold on, I’m not “deliverophobic”. I’m not scared of the word deliverability. I’m... [Read more]
Valentine’s day is behind us and it’s time for a review. It always makes me smile when the email marketers try to capture the true spirit of a theme. Let’s see some favorites from the inbox. A mysterious message In the valentines tradition people would often send a card without the name of the sender. But with some clues to whom it might be. Normally it’s a rule of thumb in email marketing... [Read more]
By Jordie van Rijn Just starting out in eMail marketing? Do you feel as if you’re in the middle of a crime scene, trying to figure out who done it or should have? Maybe you need some inspiration from the 19th century’s great problem solver: Sherlock Holmes. There’s a lot we can learn from “The Great Detective”. Always think 3 steps ahead The brilliant Sherlock is well known for his intellect... [Read more]
