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All posts by: Kelly Newbery

All contributions by Kelly Newbery



3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter you get a one-time chance to make a cracking first impression. This is your time to shine and the best way to do it is to send an awesome welcome... [Read more]


Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6

Are You Making These 3 Embarrassing Email Mistakes? How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue? Or are you like a lot of other people out there and your email marketing is going okay? Just okay. Nothing spectacular. If this sounds like you, you’re probably making one of these common email marketing mistakes. But don’t... [Read more]


4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many people write about open and click rates as the “be-all and end-all” of email marketing. Now don’t get me wrong, it’s very important to have high open and click-through rates.... [Read more]


New Report: Email is Key for Australian Content Marketers by Kelly Newbery @vision6

New Report: Email is Key for Australian Content Marketers Australians have embraced content marketing more so than their North American peers, according to the first Content Marketing in Australia report. The report is a joint effort from the Content Marketing Institute and the Association for data-driven marketing and advertising and presents some interesting findings for Australian marketers –... [Read more]