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All contributions by Kenny Van Beeck
Today’s 1 to 1 Marketing Strategy is All about Integration by Kenny Van Beeck Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day. Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer... [Read more]
How to create powerful subject lines by Kenny Van Beeck When people receive an email, it is just a matter of seconds to decide which emails they are going to read. Email marketing can be very effective and the open rate can be very high, if it is done correctly. The most important thing to pay attention to is the “subject-line”. After all, the purpose of the subject line is to intrigue readers... [Read more]
eTale was founded on the common believe that email marketing is just one of the many channels in your marketing approach. Sometimes neglected, but most of the times badly or inefficiently used. With more than 10 years of knowledge in the field of email marketing we have experienced it all and we know that tweaking can make the difference. The use of email marketing requires an in-dept knowledge of... [Read more]
The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that: The Johnson box is the area that is exposed when opening your email. It’s the section... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
