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All contributions by Rory Carlyle
Browsing through my news feeds today I ran across an article on AdAge discussing the growth in interactive marketing for roughly the next 4 years. Forrester has published a report forecasting interactive spend to rise into the $76-77 billion dollar range around 2016. Being a sucker for data and a good graph, I clicked and found some interesting predictions as well as information that didn’t... [Read more]
Email is dead, right? I mean, social media marketing is taking over, e-newsletters are losing traction, and with the addition of improved filtering and ISP’s prioritizing email for consumers – we’re doomed. Email marketers will be replaced with automated systems. ESP’s will replace intuition with business intelligence tools and real-time technology. Triggers will rule the email world with... [Read more]
In email marketing it’s imperative to test and test everything. The variables that can positively change the outcome of an email marketing deployment/campaign are numerous. Combine those deployment variables with the preferences of the recipient lists being sent to and one can see how daunting testing can be. However; emailing lists without testing is like a chef who never tastes his soup... [Read more]
Reputation perception management and efforts for the inbox Do you know your email marketing Sender Score? Are you using DKIM for domain authentication? Is there a measurable difference trending in your email marketing deliverability rate, right now? No? It doesn’t matter, that’s not my expertise anyhow. I was just checking to see if you believed I was smart. (Hint: I am not. These guys are:... [Read more]
Planes, trains and conversations — On my way back from the Web 2.0 Expo in San Francisco last week, I was reminded of how many different cultures are in our periphery, everyday. Just walking through the city this past week gave me a new perspective on how communication works within separate cultures. Each cultural entity has its nuances and specific characteristics regarding the norms of that... [Read more]
