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All contributions by Indiemark
Email Newsletter Monetization: Noteworthy Options for Bloggers Influence is no longer the exclusive domain of large publishers. Eyes and advertising dollars are being diverted toward an army of smaller boutique publishers, be they content curators, bloggers, youtubers or podcasters. Given the increased demand, these micro-publishers are rightfully looking for ways to thoughtfully profit from their... [Read more]
One of the benefits of living and breathing a niche industry, like email marketing, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward six years and the term “email marketing” has disappeared... [Read more]
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. Managed email marketing can take many forms, such as the crafting and management of recurring email communications. It could also involve content development, cross-channel distribution, list growth, as well as untold technical integrations and reporting mechanisms. The list... [Read more]
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if you decide to hire outside professionals, such as an email marketing agency, an email consultant or in-house talent; this guide will help you to assess and reevaluate your current email marketing efforts. Let’s Look at the Numbers Email has been the... [Read more]
As we all know, email marketing works so I won’t bore you with the stats. Instead, let’s see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an Email Marketing Agency, a freelancer, or an in-house staffer at an Email Service Provider (ESP) or traditional agency; all of which have skills and experience that are... [Read more]
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations. Know the difference Unfortunately legitimate email... [Read more]
In a recent post I discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now I’ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager. Because all too often companies make their selection based on the wrong criteria, which causes heartache,... [Read more]
Indiemark | The Email Marketing Agency At the risk of sounding boastful, it’s the breadth and depth of our experience, as well as our commitment to the craft, that makes us a top email marketing agency. We’re 100% Email Marketing. Read More →
4 steps to successful eMail list rental and eMail display advertising by Scott Hardigree @indiescott
Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all... [Read more]
