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All contributions by Stephanie Miller
In the spirit of proving that everything worth celebrating can be done by singing a line from a Journey song at the top of your lungs, please join me, oh noble email people, and sing along: “Don’t stop believing! Hold on to the feeling!” Believing in ourselves and the potential of email marketing, and holding on to the feeling of knowing subscribers are satisfied and engaged. C’mon,... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
The thought of launching social marketing gives us that wonderful, heady feeling of both excitement and dread. By comparison email feels old-school and boring, although there is nothing boring about how much revenue email drives. No need to take sides. Email and social marketing are inextricable. Consider the most important feature for any peer collaboration tool: The alert system. And that is mostly... [Read more]
