Wednesday, February 8th, 2012

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You are here: Home / Is your email marketing unsubscribe process hurting you? by Rob Van Slyke @robvanslyke / Archives for Rob Van Slyke
  • Profile:  I've been an interactive consultant since 1994. In one capacity or another, I've helped start-ups up to Fortune 100 companies realize their online potential and their vertical traction. Dr Pepper, Pepsi, Dell, Seagate Software are a few of my previous clients. vertical traction offers strategic plans that take your existing business plan into consideration when creating a pragmatic internet marketing strategy. What's more? I offer the skills to execute the plan as a whole or in partial - depending on your in-house capabilities. If I build a strategic plan and you can economically manage it, I'll build that into the plan. I won't build a cost prohibitive plan that is impossible to implement. For the past 6 years, I have focused on strategic planning and email marketing.
  • Website:  http://emailmarketingtips.verticaltraction.com
  • Twitter:   http://www.twitter.com/robvanslyke
  • LinkedIn:   http://www.linkedin.com/in/webmarketing

All contributions by Rob



Is your email marketing unsubscribe process hurting you? by Rob Van Slyke @robvanslyke

Is your email marketing unsubscribe process hurting your brand? Do you immediately honor unsubscribe requests or do you have such an arduous process to remove people that it involves many manual steps and takes weeks? I get it. Many of you do have a nightmare scenario and you’re not alone. There are countless companies that have multiple sources to pull from and multiple databases to update... [Read more]

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vertical traction

DRIVE YOUR PROSPECTS FORWARD AND YOUR SALES UPWARD Competitive environments require big gains from your marketing investment. Misteps, mistakes, setbacks – anything that fails to perform as it could is like handing your marketing budget to your competitor. When each communication is created with intent and intelligence you have vertical traction. vertical traction is an interactive consultancy. Since... [Read more]

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