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All posts by: Wikus Engelbrecht

  • Profile:  Wikus Engelbrecht is a marketing copywriter and journalist at GraphicMail, an international email and mobile marketing service provider. He has been active in professional language and media work since 2003, primarily in the digital environment. Contact him at wikus@graphicmail.net and follow @GraphicMail on Twitter.
  • Website:  http://www.graphicmail.co.za/site/default.aspx
  • Twitter:   http://www.twitter.com/WKS_Engelbrecht
  • LinkedIn:  

All contributions by Wikus Engelbrecht



The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence of email with social... [Read more]


The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. The medium allows brands to send messages according to their own schedule... [Read more]


What is Pinterest and How Does It Apply to Email Marketing by Wikus Engelbrecht @WKS_Engelbrecht

Learn what is Pinterst and how does it apply to email marketing. Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media craze that seems to have captured everyone’s attention. Pinterest is essentially a graphic social bookmarking network. It has quickly shot into the top 10... [Read more]


QR Codes Bring Email Marketing, Mobile Coupons to Life by Wikus Engelbrecht @WKS_Engelbrecht

QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice for reaching... [Read more]


Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 1)    Choose... [Read more]


Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out by Wikus Engelbrecht @WKS_Engelbrecht

Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out Google recently began letting worldwide members of its social network broadcast live ‘Hangouts’ sessions for anyone to watch – just like some performing artists and politicians have already been able to do. The new ‘Hangouts on Air’ feature was introduced in September 2011 at Google+, with certain... [Read more]


US Email Marketers to Adapt to New Californian Law by Wikus Engelbrecht @WKS_Engelbrecht

US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information.... [Read more]