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All contributions by Xan Pearson
Editor’s note: It’s a pleasure to welcome social media marketing blogger, Xan Pearson as a guest poster with The eMail Guide! She’s a very creative writer and offers some fantastic insight into social media and social marketing! Let us know what you think! As a child I used to watch old Western movies on TV with my dad. I didn’t particularly like movies about cowboys and gunfights,... [Read more]
You’ve heard it before, “Conversations about your brand are happening…with or without you.” Whether or not you have integrated social media into your company’s marketing platform, your organization is already “in” social media. So what is holding you back from actively participating in this medium? I was recently approached by a company discouraged with... [Read more]
Under intense scrutiny from media and blogs regarding its privacy policy, Facebook has faced a maelstrom of bad public relations in the last few weeks. In my previous post, Social Media Privacy is an Oxymoron, I briefly discussed the concern with Facebook’s convoluted privacy policy and the need for increased regulatory guidelines. While users of social networks need to use discretion when sharing... [Read more]
In the last few weeks there has been intense scrutiny and backlash in the media and blogs regarding Facebook’s new Open Graph and privacy. I’ve read hundreds of articles about Facebook’s API, the inadvertent exposing of private chats, and the increasing lack of privacy in social media. While Facebook’s Open Graph may provide tremendous opportunities within ecommerce, a primary concern with... [Read more]
