In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box.

Got a resource that you’d like to add to the collection? Post a link!

Bronto Blog’s anatomy of an eMail
A simple and to the point outline of how your marketing eMail should be constructed.
http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/

Guide to CSS support in eMail clients
CSS code doesn’t render the same in all eMail clients. Campaign Monitor has put together an “at a glance” chart in which they test CSS across 23 different email clients.
http://www.campaignmonitor.com/css/

2009 retail welcome eMail benchmark study
You’ll never get a second chance at that first impression so, your subscription welcome message better be good. Find out if yours is by checking out this report which includes some real examples of the good and the ugly.
http://www.emailexperience.org/store/download/193

eMail creative that works
Silverpop covers the important bases such as best number of links, location of navigation bars and calls to action – plus a slew of other questions you’ve either asked or wish you had.
http://www.silverpop.com/marketing-resources/white-papers/engage/email-creative-best-practices.html

2009 top online retailers study
Silverpop compliments their eMail creative that works white paper with this report on the top online marketers in 2009.
http://www.silverpop.com/marketing-resources/white-papers/engage/retail-email-marketing-study-2009.html

Smith-Harmon eMail guide look book 2009
Your graphic people will be acquainted with what are called “Idea Books”. These jewels  feature examples of creative ideas to “get those juices flowing” and inspire creativity. Each example comes with commentary explaining what got the example listed.
http://www.emailexperience.org/store/download/242

iContact holiday check list for eMail marketing success
A handy little checklist you can keep by your desk which includes tips on avoiding such things as the 3 worst holiday eMail marketing mistakes (and how to avoid them) and a nice sidebar listing the top 10 dates for sending holiday eMails from 2009.

http://www.icontact.com/pdf/HolidayChecklist2009.pdf

42 eMail marketing resources
42, according to the Hitchhiker’s Guide to the Galaxy, is the answer to life the universe and everything. Apparently it might also hold the answer to your eMail marketing questions as well.
http://www.email-marketing-reports.com/iland/2008/07/42-html-email-design-resources.html

Blue Hornet’s download centre
Blue Hornet has some pdfs on best practices on their download centre. This includes something which has been getting some twittering lately: Best Practices for HTML Email Rendering. This should take some of the “sting” out of eMail marketing for you.
http://www.bluehornet.com/site/download_center.htm

Google search results for eMail design pdf docs
We love Google and not just because the Chief Email Officer’s Schnauzer is actually named that (no kidding). Fetch Google! Fetch!
http://www.google.ca/search?sourceid=navclient&aq=0h&oq=&ie=UTF-8&rlz=1T4GGIH_enCA217CA217&q=email+design+filetype%3apdf

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