A tip of the hat today to our friends @ ClickZ! You’ve seen us feature them here in the buzz often and today they launched their new site! They’ve also done a nice job with adding more interactivity to the site. Get the skinny on the new Clickz website design here! On a completely different note, we continue to see more and more bloggers and ESPs sign up for EMAPP to take a stand against... [Read more]
I don’t think it’s any secret that we are big fans of Anne Holland’s Which Test Won. Today she has a subject line test up. Multiple subjects vs. one subject — which one won? Make your pick and find out for yourself. I love these, reminds me of the old Cosmo self tests that I used to fill out in the dentist office. Enjoy the buzz! Which Test Won Email newsletter subject line... [Read more]
The email marketing buzz starts off with a post from Econsultancy relating to a conundrum which has fascinated me for some time. I often call it the “Utopian myth” — the idea that everything on the web should be free and commercialization is wrong. It’s an odd POV from web denizens considering that every other media on the planet generates revenue via some kind of advertising. Even... [Read more]
The email marketing buzz leads off today with a post from Chris Donald @ The Inbox Group blog about what he learned from a week @ Boston Red Sox fantasy camp and specifically from Red Sox great, Luis Tiant. Chris relates a very funny story from Luis about how communication can go wrong and the consequences which result. In order to communicate effectively, you need to know who your audience is. To... [Read more]
We lead today with what could be a cold splash of water in some email marketer’s faces. The Consumerist asked their “hive mind” if they felt they were suddenly getting deluged by email marketing campaigns. Well are you? Check out this comment which seems to sum up the general perception of the respondents: “Dear retailers: If I only get an occasional e-mail (at most 1 per... [Read more]
Images do indeed paint a thousand words and add a snap to your posts. However, too many bloggers go by the rule that it is much easier to ask forgiveness than to ask permission when it comes to borrowing content such as images. Sure, caring is sharing, but do it right! Ask first, get permission and then make sure you credit the original source and link back! As well, read the great post we have in... [Read more]
Stephanie Miller is one smart cookie! I can’t actually recall ever having “readers remorse” after checking out one of her posts. She leads the email marketing buzz today with her post @ Clickz about what she terms “the ultra managed inbox” – once again she nails it. With the changes being made by such services as Hotmail, you really are not likely to get a second... [Read more]
Today’s email marketing buzz leads off with a cornucopia of insight from email marketing industry insiders on Ben & Jerry’s recent announcement in the U.K. regarding their email marketing plans. The amazing DJ Waldow of Blue Sky Factory, has polled some of the best minds in the email biz to offer some wisdom on the issue. I’m pretty sure this (hopefully) will be the last word... [Read more]
The chatter regarding Ben & Jerry’s email marketing plans is finally dying down since we now have it straight from the cow’s mouth that they have no intention to drop email marketing. I urge you to do your best to address this and correct the misinformation from the past week via Social Media and of course, email! I’m including some more smart insight on the issue which comes... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! We lead the email marketing buzz today with a post from MarketingSherpa regarding the success of the “Old Spice Guy” viral campaign. One point I’d like to mention about this kind of campaign is that you don’t have to spend oodles of dough to have a successful viral video — of course, that depends on what you consider... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! It’s not surprising that the discussion is only getting started in regards to the announcement from Ben & Jerry’s deciding to focus on social over email marketing. I expect the hub-bub will go on for a while yet. My understanding is that social has worked well for them — driving people to pint sales at local stores for... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! The email marketing buzz leads today with yet another great post from Mark Brownlow @ Email Marketing Reports. Mark is the professor I wish I had when I went to college! I may question why the heck he’s posting while on vacation, but that’s about the only thing I can knock about this man. His insight and his ability to explain same... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! There’s been quite a buzz about MailChimp enabling the Facebook “like” button for their service this week. I’m curious to see what effect this will have as it spreads out to other ESPs and if it will dramatically alter marketing online via social or not. We are herd animals and we do like to run together, but just as... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! My experience has always been that a catchy headline/subject will boost response. The trick in email marketing is to be eye catching and yet be representive of the content — one quick way to end up in the spam folder is to disapoint your subscribers with subject lines they consider misleading (and it’s not CAN-SPAM complient either). Aside... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! I think one of the most (if not the most) imaginative and knowledgeable writers on email marketing has got to be Mark Brownlow at Email Marketing Reports! I don’t know how he consistently manages to come up with such great analogies and kitschy posts. One of my favs is his “Famous Inbox” series. Mark just posted number 7... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! Riddle me this! Why is email marketing like a vampire? Now there’s a question the Riddler never posed to Batman and Robin before trying to feed them to a giant clam or such. While I might never have thought to make that analogy, there are those brave souls who would and that very analogy is what we lead off with today. Enjoy the buzz! Convince... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! We start the email marketing buzz with Scott Cohen’s email snob interview with our very own CEO (Cheif Email Officer), Jeff Ginsberg. Jeff has a lot to say and a lot of insight to offer with well over a decade in the email marketing biz. I’m sure you’ll enjoy his interview with Scott! Enjoy the buzz! Scott Writes Everything ... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! In today’s email marketing buzz we start off with word that in Canada, the Tony Merchant law office is launching a class action against Facebook over privacy concerns. The Merchant team is well known in this country for class action suits and this one might turn out to be bigger then their action against Maple Leaf Foods regarding the... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! The email marketing buzz is more of hum today with the long weekend and all. However, there were some gems posted. Lyris has a nice post up about the email reader experience which nowadays is kind of like going to the library and choosing your reading material from books thrown at your head by staff. You’ll find helpful tips and insight... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! The email marketing buzz kicks off with perhaps my shortest editorial ever. It’s inspired by a couple of posts/rants this week regarding list rental/sales. Confusion still reigns on this issue and that’s why we keep coming back to it. If someone offers to sell you a list of names for email marketing then, the only credible response... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! Several bloggers have had comments regarding an ExactTarget study which showed 59% of American consumers check their email first thing each day as opposed to other sources such as social. Today Jay Baer weighed in and what struck him about the numbers is interesting and something we here @ The eMail Guide often preach about as being key to... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! Good email marketing calls to action are a lot like how my wife gets me to do things around house. If she hands me a list of a dozen things to do (the dreaded honey-do list), well, I babble and mumble about all the “guy” things I have planned and reel off excuses which sound much more like pleading than good reasoning – so, we don’t... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! We kick off the email marketing buzz today with a post from BizReport.com regarding research from ExactTarget about what motivates consumers to give up their email address. According to the survey, the top reason was to get discounts and promotions and running a close second was the desire to get freebees. Following not too far behind those Read More →
The buzz is brought to you by our Ninja sponsor: Port25! I had a very interesting conversation online with someone this week about email marketing. Specifically about politicians and email (you can see the rant coming can’t you?). Here in Toronto we are in full election mode for mayor and it appears at least one of the candidates doesn’t quite get it when it comes to email marketing best... [Read more]
The buzz is brought to you by our Ninja sponsor: Port25! The email marketing buzz leads today with a post from Time Magazine which postulates that email and social are reducing and impeding our offline abilities to connect. If the point of the article was that sometimes you have to get up from your desk and have a face to face talk to solve issues, then I’d be right with them on this but, unfortunately... [Read more]
