Over the Past ten years I have worked with a myriad of health care providers as well as individual family doctors helping them with their email marketing. Like most email marketing we always suggest strongly to segment and offer content based on the individual recipients wants and needs. When these rules are followed along with personalization, the increase in opens and click-thrus as well as interaction... [Read more]
We’ve added another FREE white paper to our library today from the email marketing Ninjas at Port25! Port25 – Changing the game with VirtualMTA Technology Number of Pages: 7 What you are going to learn: The benefits from visualizing one the most critical part of your delivery system. Gain better delivery, higher efficiency with less errors. This whitepaer is for the Ninja at heart. Topic... [Read more]
As you may or may not know, Canada is the only G8 country that does NOT have anti-spam legislation. So you’re probably asking yourself “why do I need to get permission to email someone in that country?” Keep in mind Canada does have opt-in provisions within their privacy legislation called the Personal Information Protection and Electronic Documents Act (“PIPEDA” – pronounced... [Read more]
What is Co-registration? Co-registration is the process of subscribing to two or more email newsletters at once that are offered to you, usually in a promotion/contest or e-commerce setting. In some cases the Co-Reg option is pre-checked which is a practice I find to be sleazy at best. Co-registration takes place when two websites partner to build their respective email lists. For example, when... [Read more]
Jeff from Return Path emailed me this morning to tip me off to a new full court press by some industry heavyweights to combat spam, spoofing and phishing. According to the Online Trust Alliance, only 50% of leading retail companies overall have adopted SPF/SIDF or DKIM to authenticate their email. While eCommerce companies seem to be doing a better job at adopting this approach, we still have a long... [Read more]
There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant. These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance,... [Read more]
Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
It’s simple: I hate deliverability. I can’t stand the word. And that is not a simple life when you are an email marketer. My skin crawls when deliverability is mentioned in the same sentence with, “one of the biggest issues” or “a big challenge in email marketing for coming years”. But hold on, I’m not “deliverophobic”. I’m not scared of the word deliverability. I’m... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto. Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
With great features comes great responsibility. Now any email marketing provider worth their salt will offer you personalization, and it’s easier then ever before. Just a couple of clicks and you’ve personalized your email. ‘Wow, that was so simple. Can’t wait for the results,’ I hear you say. Well, think again, because if used incorrectly, this feature can sometimes... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
Waltham, Mass. – January 13, 2010 – Unica Corporation (Nasdaq: UNCA), today announced that it has acquired privately-held Pivotal Veracity, a provider of tools that enable companies to optimize the deliverability and reputation of their digital communications, for approximately $17.8 million in cash. “In a world where virtually all email is filtered, marketers must pay keen attention to... [Read more]
January 12, 2010 – FOR IMMEDIATE RELEASE PORT25 SOLUTIONS, INC. EXPANDS RESELLER/REFERRAL NETWORK Ellicott City, MD-January 10th, 2009-Port25 Solutions’ software PowerMTA is omnipresent within the email industry. Its proven products are highly effective for enterprise-level digital messaging organizations and email service providers. If you want to be recognized as a savvy resource in the... [Read more]
I was on an email forum recently when a guy asked, “Does anybody know if you can use animated Gifs in emails and if so how do you do it? I know that you cannot send flash, or it’s not recommended”. If you’re just getting started with animated Gifs in email, here are the basics: 1. Can I use animated Gifs in email? Yes. Animated Gifs play in all email clients, except for... [Read more]
Just how wide should and email be? I know that everyone builds them a little different when it comes to girth, but I have not seen many under 300 px wide. This one in point is 265 px wide. So skinny I thought for a moment that maybe I had a rendering issue. But alas I scrolled down and found the rest. Now I see lot of European email marketers roll it thin, but in my opinion they are running it way... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
VerticalResponse, Inc. Surveys the State of Small Business in America; Reports on Planned Marketing Spend for 2010 Over two-thirds of 831 respondents report that they plan to increase their use of both email marketing and social media in 2010; 54.2 % surveyed won’t do online banner advertising in 2010 SAN FRANCISCO, November 17, 2009 — VerticalResponse, Inc., a leading provider of self-service... [Read more]
As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]
VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
