Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
It’s simple: I hate deliverability. I can’t stand the word. And that is not a simple life when you are an email marketer. My skin crawls when deliverability is mentioned in the same sentence with, “one of the biggest issues” or “a big challenge in email marketing for coming years”. But hold on, I’m not “deliverophobic”. I’m not scared of the word deliverability. I’m... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto. Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
With great features comes great responsibility. Now any email marketing provider worth their salt will offer you personalization, and it’s easier then ever before. Just a couple of clicks and you’ve personalized your email. ‘Wow, that was so simple. Can’t wait for the results,’ I hear you say. Well, think again, because if used incorrectly, this feature can sometimes... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
Waltham, Mass. – January 13, 2010 – Unica Corporation (Nasdaq: UNCA), today announced that it has acquired privately-held Pivotal Veracity, a provider of tools that enable companies to optimize the deliverability and reputation of their digital communications, for approximately $17.8 million in cash. “In a world where virtually all email is filtered, marketers must pay keen attention to... [Read more]
January 12, 2010 – FOR IMMEDIATE RELEASE PORT25 SOLUTIONS, INC. EXPANDS RESELLER/REFERRAL NETWORK Ellicott City, MD-January 10th, 2009-Port25 Solutions’ software PowerMTA is omnipresent within the email industry. Its proven products are highly effective for enterprise-level digital messaging organizations and email service providers. If you want to be recognized as a savvy resource in the... [Read more]
I was on an email forum recently when a guy asked, “Does anybody know if you can use animated Gifs in emails and if so how do you do it? I know that you cannot send flash, or it’s not recommended”. If you’re just getting started with animated Gifs in email, here are the basics: 1. Can I use animated Gifs in email? Yes. Animated Gifs play in all email clients, except for... [Read more]
Just how wide should and email be? I know that everyone builds them a little different when it comes to girth, but I have not seen many under 300 px wide. This one in point is 265 px wide. So skinny I thought for a moment that maybe I had a rendering issue. But alas I scrolled down and found the rest. Now I see lot of European email marketers roll it thin, but in my opinion they are running it way... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
VerticalResponse, Inc. Surveys the State of Small Business in America; Reports on Planned Marketing Spend for 2010 Over two-thirds of 831 respondents report that they plan to increase their use of both email marketing and social media in 2010; 54.2 % surveyed won’t do online banner advertising in 2010 SAN FRANCISCO, November 17, 2009 — VerticalResponse, Inc., a leading provider of self-service... [Read more]
As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]
Here at VerticalResponse we’re always being asked for examples of great subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more... [Read more]
I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing... [Read more]
The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM) provides a foundation for distinguishing legitimate mail... [Read more]
Return Path helps commercial email senders get more email delivered to the inbox by giving them the tools and insight to diagnose and prevent email deliverability and rendering failures. Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the tools and insight to diagnose and prevent email deliverability and rendering failures by improving... [Read more]
