As you may or may not know, Canada is the only G8 country that does NOT have anti-spam legislation. So you’re probably asking yourself “why do I need to get permission to email someone in that country?” Keep in mind Canada does have opt-in provisions within their privacy legislation called the Personal Information Protection and Electronic Documents Act (“PIPEDA” – pronounced... [Read more]
Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
Canadian Prime Minister, Stephan Harper, plans to prorogue parliment (an extended break/suspension with no elections) so MPs won’t be distracted with governing the country while Canada’s Olympic hockey teams are kicking the snot out of the world. Micheal Geist posted last week about how this will kill a few important technology-related bills which were making their way through the process.... [Read more]
Neil Schwartzman over at CAUCE has been doing a heck of a job keeping us all up to date on the progress of C-27, which among other things, addresses spam. The bill will now get a second reading before the Senate Thursday. You can follow the progress here. Other C-27 posts of interest: Read Michael Geist’s comments on the progress of C-27 here. Bill C-27: CRM expert concerned Canadian eMail marketers... [Read more]
If a tree falls in a forest and no one is around to hear, does it make a sound? If a bill passes in Parliament and no one is around to care, does it still take effect? I never really had a great answer for the first question but, the answer to the second one is a resounding yes, and in the course of researching the implications of Bill C-27 for clients I was surprised by the distinct lack of opinions... [Read more]
Bill C-27 is in part the Canadian government’s attempt to regulate eMail marketing and reduce spam abuse. The bill is winding its way through the commons right now and the Conservatives want to have it passed into law by the end of the year. If you currently use eMail or plan to use it for marketing, you’d better get dialled in now and make sure all your digital ducks are in a row. We here at... [Read more]
Matt Vernhout and ThinData got us thinking about the requirements email marketers will have to follow to comply with the upcoming BILL-C27 legislation in Canada. Discussed on Twitter yesterday, we used some of the information as provided by ThinData to compile a quick FAQ reference for the email marketing community. Prepare for BILL-C27 now to ensure you are compliant Question: Does C-27 replace CAN-SPAM... [Read more]
