Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you get right away via PDF when you trade them your eMail address and the other you get eMailed to you at the end of November. Here’s what the report had to say about SMBs regarding eMail and social... [Read more]
Some real treats for you on this Monday as we creep towards Halloween! Constant Contact has opened up their goody bag to offer up a new tool to help small businesses and organizations market events. Certainly the PR sounds impressive, allowing users to not only promote but, track response and even process transactions. While there may be nothing more fun than a barrel full of monkey’s, apparently... [Read more]
If you want to accomplish anything more than sending out eVites for a wedding or birthday party then you should be looking beyond Outlook as your marketing solution. As attractive as Outlook with an add-on such as Microsoft’s Business Contact Manager might be, it simply does not meet the primary needs of any email campaign. Why? Because email marketing is NOT about the info you send out. It’s... [Read more]
Drive qualified traffic to your website Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs to your service or product at a fraction of the cost – and our basic listings are free so why not open one right now and see for yourself. Don’t forget that our blog is always looking for... [Read more]
Jeff and I here at The eMail Guide are humbled and happy to be recognized by some of our “peeps” on Twitter as being a premier source of information for the permission eMail marketings. For those of who use Twitter, and even for those of you who should be using Twitter, we present a list of usernames recommended by our peers for eMail marketing industry news and resources Tweets. Through... [Read more]
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client, there are prizes offered for whoever is lucky enough to that customer will receive an Apple MacBook, iPod touch or a $100 Apple Gift Card. Great marketing eMail It is an admirable marketing campaign... [Read more]
Date: 05/12/2009 – 05/13/2009 Today is the last day to save $250 for the Direct Marketing Association’s Comprehensive Email Marketing Strategies Seminar. Check out their coupon offer online. This cutting-edge, two day seminar will go beyond the basics to teach you winning email marketing strategies you can apply today to acquire and retain more valuable customers. Join us as we delve... [Read more]
Email Marketing Creative Contest. What would you do if your client sent you this as the creative for your next email campaign? We open it up to a public challenge. Anyone submitting a mock-up of an email message for this shop keeper will be entered to win: A Showcase Listing at The eMail Guide for a year – Value $299.00* A Leader Board Banner under the creative listing section for a a year –... [Read more]
We wanted to welcome aboard the folks over at Gold Lasso Value-Based Email Marketing . They have a fully integrated suite of tool that services the mid market crowd. Something I have never seen before in the industry. They offer their new clients a free comprehensive 15 page report that will analyze a clients existing email marketing program. The analyses includes 4 key areas. Deliverability... [Read more]
