Over the Past ten years I have worked with a myriad of health care providers as well as individual family doctors helping them with their email marketing. Like most email marketing we always suggest strongly to segment and offer content based on the individual recipients wants and needs. When these rules are followed along with personalization, the increase in opens and click-thrus as well as interaction... [Read more]
We’ve added a new whitepaper to our library from eROI: The Current State of Social, Mobile & Email Integration Here’s the skinny: Publish Date: 2010 Number of Pages: 9 What you are going to learn: Thinking social, mobile and email? We all are. This white paper has some relevant research that will get you thinking about how to integrate these 3 channels. Topic covered: The current... [Read more]
Delivering relevant email is necessary if email marketers want consumers to engage with their emails. As many marketers embark on improving the sophistication of their email programs to achieve this level of relevance, two key questions must first be answered. What does email relevance mean to consumers? How should marketers use this information to achieve greater relevance in their email... [Read more]
Ken Wong is a faculty member and the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business. He was inducted into the Canadian Marketing Hall of Legends in 2006 in the mentor category. Ken is a passionate speaker and doesn’t mince words. Most of us could only wish for a teacher such as him in our younger days. According to his bio at The Marketing Hall of Legends, it’s obvious... [Read more]
Last week we attended the MarketingExperiment’s Online ROI Tour when it passed through Toronto. We came away with a lot of online marketing wisdom, especially where landing page optimization is concerned. The takeaways below should help you dramatically improve your conversion rates on your landing pages and your online marketing efforts in general. As well, the social media takeaways will... [Read more]
All in all this is a great document that will help email marketers understand the difference between 24 email marketing solutions. It’s not a guide that pits ConstantContact against iContact (for example) but, rather a resource to help you understand the feature sets of 24 email marketing solutions providers that range from slightly beyond NewBee all the way up to Ninja. What’s in it “Participating... [Read more]
Personalization in retail In April a new study about email marketing in Dutch retail came out. The study was conducted amongst 500 retailers who have their roots in the offline world, for instance with a physical store. For those retailers their emailings can have a big impact on bottom line sales and customer loyalty. And more so personalized emailings. If the message catches on, it can lead to... [Read more]
I know it’s been along time since my last post. I have been information hunting across the globe for our GetResponse clients. Firstly attending Chris Brogan’s Expo in San Fran, followed up with Ad-Tech. Then a short hop over the Atlantic for Internet World in London. For anyone contemplating any of these events, Chris’s events are a must. But I’m back with a report I think... [Read more]
As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of the 2010 Email Marketing Trends Survey We asked... [Read more]
Case Study: ValuePetSupplies increases revenue ten-fold with eMail marketing to customers At VerticalResponse we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what they’re getting out of it. So we’ve started to talk to our customers to find out and... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited. During last week’s... [Read more]
SAN MATEO, Calif., December 01, 2009 – The U.S. online retail sector reported strong sales results on Cyber Monday (Nov. 30) 2009 compared to the same period last year according to Coremetrics. This analysis, delivered as part of Coremetrics’ second annual Cyber Monday Benchmark Report, reveals the following trends and patterns as of 12 a.m. PST: Cyber Monday continued the momentum... [Read more]
VerticalResponse, Inc. Surveys the State of Small Business in America; Reports on Planned Marketing Spend for 2010 Over two-thirds of 831 respondents report that they plan to increase their use of both email marketing and social media in 2010; 54.2 % surveyed won’t do online banner advertising in 2010 SAN FRANCISCO, November 17, 2009 — VerticalResponse, Inc., a leading provider of self-service... [Read more]
What’s in it and how much? The guide comes in at a whopping 293 pages with almost 200 charts, tables and graphs. At that size I was pleased to see just how easy a read the report actually was. When you consider the value of the data in MarketingSherpa’s 2010 eMail Marketing Benchmark report, it’s a steal at just $447. Who should read it? While this report is by no means a beginner’s... [Read more]
In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box. Got a resource that you’d like to add to the collection? Post a link! Bronto Blog’s anatomy of an eMail A simple and to the point outline of how your marketing eMail should be constructed. http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/ Guide... [Read more]
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more... [Read more]
I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing... [Read more]
It certainly doesn’t shock me that monkeys can run their own testing lab when I consider all their accomplishments. Think about it, get enough monkeys in a room with enough typewriters and you’ve got yourself Shakespeare! So, it shouldn’t surprise anyone that MailChimp has the little darlings running around in lab coats carrying laptops and compiling code. This, I imagine is the scene at the... [Read more]
If you want to accomplish anything more than sending out eVites for a wedding or birthday party then you should be looking beyond Outlook as your marketing solution. As attractive as Outlook with an add-on such as Microsoft’s Business Contact Manager might be, it simply does not meet the primary needs of any email campaign. Why? Because email marketing is NOT about the info you send out. It’s... [Read more]
When the first email was sent in 1971, the age of electronic communication was born. So when Lars Rasmussen asked himself, “what would email look if it was invented today?”, he inevitably answered the question by developing real-time communication platform, Google Wave. Google Wave will revolutionize the way we interact by combining email with instant messaging, chat, wikis, blogs and social networks,... [Read more]
As always we thought we would share our findings for the over inflated price for the Google Adword term “email marketing”. If you are in the arena of having to compete for this term, we strongly suggest looking at other marketing vehicles since this one is clearly on a crash course. Highest Volume Search: Email Marketing – 673,000 searches in August Highest Priced Keyword: Email... [Read more]
A real life story example of a great marketer doing some great marketing…. I was surfing around with key board (and not surfboard) and suddenly came across this great banner – that led to an attractive landing page. I had a compelling urge to fill out the form and become the converted. Responsys Banner and Landing Page The great part: Watching the guys at Responsys share how their client... [Read more]
According to their website, MX ToolBox “… provides small and medium-sized business IT staff and IT consultants with a diversified suite of innovative messaging infrastructure services, ranging from spam/virus filtering and email disaster recovery to hosted email and groupware.” What Jeff and I liked about this website is the array of free, instant tools complementary for various... [Read more]
Ann Holland’s of WhichTestWon.com presented a webinar today with guest star Trevor Claiborne of Google (!). During the course of the webinar, Trevor 1) Revealed Case Studies on A/B and multivariate tests that Google’s run on its own sites. 2) Answered questions about Google Website Optimizer and at the end 3) Evaluated an attendees landing page. One of the interesting conclusions looking... [Read more]
