Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
Here at VerticalResponse we’re always being asked for examples of great subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
