Between November and December 09, the number of people reading the STYLECampaign newsletter on the iPhone, jumped from 4.4% to 10.4%. Needing to test some new, iPhone friendly templates, I went searching for a mobile preview tool. Here’s 10 I’ve found: 1. { DeviceAnywhere } Pros: DeviceAnywhere allows you access to over 2,000 devices. All emulators, not static previews. On the iPhone... [Read more]
We are all very excited about the coverage we have planned for this year’s MarketingSherpa eMail Summit! We think you’ll love what we have in store for you here at The eMail guide! We want to make sure you get as much out of the summit as possible so, here are some tips we think will help you do just that. We’re assuming you already have some loud Hawaiian shirts or moo-moos packed... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty good job of it. We aren’t done by any means! We’ve got big plans. Great big world domination type plans! Our Chief eMail Officer, Jeff Ginsberg and I considered a number of... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
I often wonder if perhaps eMail marketers are the worst Christmas shoppers on the planet. Why? Because, they are so busy letting everyone else know about great products and services that they forget to take care of themselves till the last minute. Hey, I could be wrong but, even if I am it’s still a great excuse to get my publisher to allow me to write up a top ten list of great gifts for eMail... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
As we all know, Sesame street is celebrating 40 years of being a best friend for all of us growing up. So we got inspired here at The Email Guide and put together the top ten things we’ve learned from the show about eMail marketing. 1- Wanna buy an 8?…probably not a good subject line. 2- Love what you love with all your heart! Cookie Monster would make a good blogger for Mrs Fields. 3-... [Read more]
