So, you are just getting your feet wet in eMail marketing and you know what you want to say, right? However, how you say something (present it) is just as important as what you say. You need a snappy layout for your campaign but, you are not a graphic designer – what do you do? You come to us here at The eMail Guide and we find you solutions! A template is only half the battle You still need an... [Read more]
As much as we in the eMail marketing biz all look forward to going home for the holidays, we still have to get there and getting there is not even half the fun any more. Fact is, you can be so stressed out by the time you arrive that you never get to really enjoy being home and darn it, you deserve to enjoy being home for the holidays. We know a lot of eMail marketing pros are traveling over the next... [Read more]
After the weekend we’re sure you won’t want to see another turkey till Christmas! So, we decided to kick off the week by offering up some treats you may have missed while enjoying your holiday. We promise, no turkeys here! Top Takeaways for the week of 11-27-09 Stuffed full and nothing dry about it. The top insightful delightfuls from Friday. The eMail Guide’s new and improved home... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
