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Posts filed under: Email Marketing

How To Blog-Source Email Newsletter Content

By: Campaigner (Formerly Contactology) Blog Blog-sourcing email newsletter content solves two problems: You save the time that content creation costs. Your subscribers get fresh content when and how they want it. As a result, blog-source email newsletter content drives more...
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The Definitive Guide to Content Curation

By: Curata Blog Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out. But most of us don’t have the time, staff, or budget to publish enough great (or even good) content....
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Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content

By: Buffer Social We tend to read a lot of content at Buffer. And I mean a lot. Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for...
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Content Curation: Copyright, Ethics & Fair Use

By: Content Curation Marketing The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is, “How can you use other people’s content? How does that work with copyright,...
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How to Grow Your Ecommerce Business With Content Curation

By: Shopify Blog Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack. Content marketing can be intimidating for many business owners, especially when...
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An Email Content Strategy Should Include Sharing Content Within Your Organisation

By: NEWSWEAVER Social networks have put ‘social’ and ‘sharing’ into every aspect of business. This includes sharing content from your emails. You should have a content sharing strategy in place because it will extend the reach of your message beyond...
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Sourcing and Creating Content For Your Newsletter

By: Advanced Learning Institute Newsletters remain a cornerstone of internal communication in healthcare organizations. Striking the balance between the need to deliver accurate information, updates and must-read content with the need to provide a voice of staff, volunteers, and partners...
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CONTENT SOURCING: GETTING YOUR CONTENT TO YOUR RAVING PROSPECTS

By: Square 2 Marketing If you’re taking our advice, you’ve been creating educational content that helps your prospects at each stage of your sales cycle: No Risk Offers: free reports and tip sheets for people just getting started Low Risk...
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Content Curation: Anyone Can Curate – That Means You!

By: Copypress In the world of online marketing, curation is key. Similar to selecting and presenting artwork and artifacts in a museum, curating content involves finding and sharing examples of great online content. Though you might never become an art...
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Sourcing Quality Editorial Content for Email Newsletters

By: ClickZ I am a big fan of well-done email newsletters. Why? Because they are one of the best ways to build relationships via email and boost your email return on investment (ROI). As I’ve mentioned in past columns, editorial...
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Comparing Email Subscribers Acquired from Pop-Ups vs. Other Methods

By: Sugarrae n August I published a post examining a common question in email marketing – do email subscription pop-ups work? The post detailed how I went about implementing pop-ups via OptinMonster (affiliate), as well as the results I attained...
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Improving Usability With Modal Popups

By: Big Blue Digital Modal popups, people either love them or hate them, when used correctly they can not only improve the overall usability of a website but also reduce load times and simplify the overall design. First a quick...
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How To Make Non-Obnoxious Pop-ups That Convert

By: Kameleon Pop-ups are controversial tools, to say the least. They are the UX equivalent of a slap in the face. But truth is… they convert. They just do. Sumo analyzed more than 2 billion (yep, with a B) and...
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20 Beautiful Examples of Modal Windows

By: Webpage FX Websites often use modal windows as call-to-action tools and for pointing out important information. For example, the call-to-action in a modal window might ask the site visitor to subscribe to the site’s newsletter. A study by user...
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Are Email Subscription Pop-ups Worth The Risk?

By: UnBounce Pop-ups are irritating at the best of times, and the majority of people don’t enjoy them. Even I am guilty of being a hater. This was until I saw some trusted blogs and bloggers using them and I...
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The 2017 Ultimate Guide To Exit Modal Pop Ups

By: eTail Pro How much time and money have you invested in driving traffic to your website? You sell a product or service that you know will benefit others, and you make a living in doing so. Knowing that you...
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Why Lightbox is Still an Important Design Element

By: SEM Geeks One of the most important parts of website usability is how content is organized on a screen. When content is presented in a way that is enjoyable and user-friendly, you see improved rankings and traffic. This happens...
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Overuse of Overlays: How to Avoid Misusing Lightboxes

By: Norman Nelson Group Summary: Poorly implemented overlays and lightboxes are not only frustrating for users, but can also be disastrous for conversion and task completion. Use the five W’s – Who, What, When, Where, and Why – to determine...
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Opt-In Pop-Ups: Are They Any Good?

By: Crazy Egg I happened to see the following comment on a case study on how pop-ups impact conversion. popup comment These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil...
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What are Lightbox Popups and How Do They Drive Conversions?

By: boomtrain Using the internet and exploring websites with great new content is almost impossible to do today without encountering the lightbox popup. Originally created as a project on GitHub by Lokesh Dhakar almost a decade ago, lighboxes today have...
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