So what’s the buzz for March 10th, 2010? The buzz is our daily collection of must read articles we’ve found from multiple sources around the web! We’ve reached out to gather them all together and bundle them up for email marketing newbees and ninjas! Next Web The CMO’s guide to the Social Landscape There’s nothing like a good a cheat sheet and thenexweb.com has posted a great visual guide... [Read more]
Xobni is a plugin for Microsoft Outlook that puts a new spin on the way you view your contacts. You might have guessed already, but Xobni is inbox spelled backwards. The name xobni is appropriate because this service offers a cool new way of managing your Outlook contacts and other aspect of your existing email information. The Xobni plugin has been downloaded over 3 million times since their... [Read more]
Yet another top prospect has joined The eMail Guide team! We’re excited to welcome Garin Kilpatrick to the rotation! Garin is well known in Twitter circles and he’ll be doing a lot more than blogging for us! You’ll see him tweeting and interacting with our community a great deal. Garin brings insight to the team regarding Twitter and community interaction and he’ll be wearing... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual email spam subject lines! Read More →
So what’s the buzz today? The buzz is our collection of must read articles we’ve found from multiple sources around the web! We’ve reached out to gather them all together and bundle them up for email marketing newbees and ninjas! Mashable 5 Ways to Use Twitter to Avoid a Backchannel Disaster It’s one thing to be heckled by someone in the back row but, it’s another thing... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with... [Read more]
Between November and December 09, the number of people reading the STYLECampaign newsletter on the iPhone, jumped from 4.4% to 10.4%. Needing to test some new, iPhone friendly templates, I went searching for a mobile preview tool. Here’s 10 I’ve found: 1. { DeviceAnywhere } Pros: DeviceAnywhere allows you access to over 2,000 devices. All emulators, not static previews. On the iPhone... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of the 2010 Email Marketing Trends Survey We asked... [Read more]
Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]
For our #Follow Friday page this week we want to welcome some great new companies who’ve joined our community and tip our collective cap to some really cool people we’ve interacted with over the past week! Speaking of adding, have you checked out our all new home page? We’ve completely revamped The eMail Guide and our listings! If you haven’t already claimed your listing and started... [Read more]
Baseball’s grapefruit league has only just got going and already we have the first spring all-star team line up announced. Constant Contact started a ton of tweeting today from grateful selectees after announcing their email marketing all-star selections. We start today’s coverage of Google news for email marketing with more on how Constant Contact made the picks and what rewards those chosen... [Read more]
This week we have great insight and advice on subjects such as email reporting myths, deliverabitility, customer acquisition/retention, social media and getting value for subscribers into your email marketing messages! Now that’s one heck of an email marketing menu! Takeaway: Reporting techniques such as viral effect reporting or deliverability reporting are used to give the closest reporting... [Read more]
In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed. Challenge: Develop a Preference Center... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Way back in my radio days, I was on staff at a brand new station just about to go on the air in Ottawa. Most of the jocks were from out of town and management failed to take this into consideration and provide them a tutorial regarding local pronunciations of street names and the like. Of course, the result was predictable (at least in hindsight), one of the drive announcers got on the air and completely... [Read more]
Using Outlook for Email Marketing Email Marketing Laws Buying or Renting an Email List Email List Building and Growth Email Reporting and Stats Email HTML Creative Resources Email Marketing Scalability and Growth Email Marketing Support and Accountability Email Marketing Tips & Tricks So, you’re new to email marketing! We know how confusing that can be. Helping people get started in email... [Read more]
Ah March…mushy, slushy March. The month pretty much everybody and especially parents are happy to see come but, happier to see go. How do you engage subscribers smack dab in the middle of the “March blahs”? Elena Hekimian of Blue Sky Factory, leads off today’s Google news for email marketing with some ideas. 4 Ways to Engage Email Marketing Subscribers While in the March Lull March 3rd,... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual spam subject lines! Read More →
The news today that ExactTarget has acquired CoTweet and their Twitter CRM technology, has already dumped a great deal of grist into the mill for tweeters and bloggers to analyze just what it all means. Some will point to this as being another sign that social marketing is replacing eMail marketing and while provocative, that couldn’t be more wrong. The fundamental truth that many seem to missing... [Read more]
It’s simple: I hate deliverability. I can’t stand the word. And that is not a simple life when you are an email marketer. My skin crawls when deliverability is mentioned in the same sentence with, “one of the biggest issues” or “a big challenge in email marketing for coming years”. But hold on, I’m not “deliverophobic”. I’m not scared of the word deliverability. I’m... [Read more]
It doesn’t take a “rocket surgeon” to tell you that the big news for eMail marketing today is ExactTarget’s acquisition of CoTweet. We lead with our very own analysis of what this means to eMail marketing. ExactTarget acquires CoTweet: What it means to social and eMail marketing The Email Guide - 3 hours ago CoTweet, the Twitter CRM tool, has been acquired by ExactTarget…. Incorporating... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Every Canadian is bursting with pride and patriotism today after the incredible accomplisments of our Olympians! We thought we’d put together a short video salute to all the Olympians and fans who supported them! Here’s to Team Canada! * The Canadian Olympic team stole our hearts and a bunch of medals and we stole a few photos to say thank you in this video! Read More →
Now that the initial gnashing of teeth and hair pulling has subsided quite a bit, we find more and more articles in the mainstream trying to put the relationship between eMail and social marketing into perspective. Today’s edition of Google news for eMail marketing leads with just such an article from Arlene Satchell at the South Florida Sun-Sentinel… Email marketing still strong despite... [Read more]
