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Posts filed under: Email Marketing

How a Posting / Editorial Calendar Can Bring Structure To Your Content Strategy

  • How a Posting / Editorial Calendar Can Bring Structure To Your Content Strategy
There’s a saying that goes there is a time for everything under the Sun. As people who live, breathe, and work email marketing – we spend majority of our time building, coding, writing, deploying, reviewing and designing emails. If you...
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The 5 Commandments of Responsive Email Design @jvanrijn

  • The 5 Commandments of Responsive Email Design
The 5 Commandments of Responsive Email Design Every business struggles to persuade people to open emails. It might seem frustrating; If those subscribers would only read your emails, they would find all manner of goodies for their delight and delectation....
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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Exact Target – 2014 Holiday Email Marketing Calendar

  • 2014 Holiday Email Marketing Calendar
By Exact Target While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide. You’ll...
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Constant Contact – 30 Creative Email Ideas for Your Holiday Email Marketing

  • 30 Creative Email Ideas for Your Holiday Email Marketing
By Constant Contact If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates...
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The Advanced Email Conference – Maximum Performance, Maximum Impact.

  • The Advanced Email Conference - Maximum Performance, Maximum Impact: Demonstrating Impact On The Bottom Line With Engaging, Targeted & Integrated Advanced-Level Email Marketing
The Advanced Email Conference – Maximum Performance, Maximum Impact. Demonstrating Impact On The Bottom Line With Engaging, Targeted & Integrated Advanced-Level Email Marketing.   A One-Day, Brand-Led Conference & Networking Event, 19th November 2014, The Museum of London Docklands, London....
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3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

  • 3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6
3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter...
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How to Get More Emails Read and Clicked with Cleverly Written Alt Text by Matthew Johnson @Vision6

How to Get More Emails Read and Clicked with Cleverly Written Alt Text Like the age-old advice to not run with scissors in your hand, or to look both ways before crossing the road, adding alt text to the images...
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How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski

  • How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski
How Transactional Emails Work and How to Use Them Effectively As an internet business owner or marketer, you need to be aware of what transactional emails are and how they can impact your promotion efforts in a major way. In...
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Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6

  • Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6
Are You Making These 3 Embarrassing Email Mistakes? How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue? Or are you like a lot of other people out there and your email marketing...
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Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6

  • Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6
Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort...
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Email Marketing Saves Trees by Liga Bizune @mailigen

Email Marketing Saves Trees Every year more than three billion trees are massacred by humanity. Torn from the landscape and converted into fuel, furniture, paper and cardboard. Some of them are just burned where they lie, victims of slash-and-burn agriculture....
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Email Marketing Campaign Timing: Ready, Steady, Go! by Liga Bizune @mailigen

  • Email Marketing Campaign Timing: Ready, Steady, Go! by Liga Bizune @mailigen
Email Marketing Campaign Timing: Ready, Steady, Go! Before we address the thorny issue of when is the best time to send a marketing email, we need to clarify a couple of terms. Open Rate – if you were to send...
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4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many...
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4 Easy Ways to Improve Your Email Marketing by @skadeedle

  • 4 Easy Ways to Improve Your Email Marketing by @skadeedle
Taking a little bit of time to make just a few changes to your email marketing can get you big results in engagement, and it’s all about engagement, right? The best way to understand how engaged your readers are is to take a...
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SiteProNews – How to Write Irresistible E-mail Subject Lines

  • How to Write Irresistible E-mail Subject Lines
By: SiteProNews Everyone remembers the class clown: The guy who happened to be just loud enough to be heard. The problem is, no one remembers his jokes. What they remember is how annoying he became when his jokes failed to...
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HubSpot – 12 Nonprofit Marketing Emails That Actually Convert

  • 12 Nonprofit Marketing Emails That Actually Convert
By: HubSpot With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct...
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MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
By: MarketingProfs In this article you’ll learn how to… Evaluate email list-building sources by quantity and quality Determine which of your email marketing list subscriber acquisition methods are the best Calculate how much you can afford to invest in actively...
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How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail

  • How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail
How to Avoid Triggering Spam Filters The dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer...
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Email Expert – Bonar on being a Global Deliverability Professional

  • Email Expert - Bonar on being a Global Deliverability Professional
By: Email Expert Mickey Chandler, Senior Policy Compliance Specialist atExactTarget, one of the ‘deliverability giants’ wrote a post about the recent Delivra whitepaper “The Great Deliverability Myth” on his blogSpamtacular. Mickey specifically made several references to my response to that Report “Bonar...
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