Want to add your Free Listing?
Click here to register

Posts filed under: Email Marketing

monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns

By: monetate Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they...
Continue Reading →

smart insights – 6 advanced KPIs for measuring email engagement

By: smart insights Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes yawn pictureHow engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but...
Continue Reading →

Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz...
Continue Reading →

ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative

By: ConversionXL According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. The two main reasons behind losing subscribers are: They change their email address. Your content is no longer relevant to...
Continue Reading →

Adestra – How to continue engagement in between events using email

By: Adestra Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and...
Continue Reading →

yourstory – Future of email marketing

By: yourstory Email marketing of the future is exciting and fuelled by innovation, and for business willing to adapt, the opportunities are enormous. Here’s a sneak peek at some of the changes email marketing is set to undergo. Artificial Intelligence...
Continue Reading →

Digiday – Drop it like it’s bot: Brands have cooled on chatbots

By: Digiday What goes up must come down. Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning bots could only get to 30 percent of requests...
Continue Reading →

personic – Chatbots are the future of Email Marketing

By: personic Millennials are your current and future audience. They spend more time on Messaging apps than they do on Social Networks or email. This is real-time On a recent trip, my boarding pass was delivered in Facebook Messenger. Your...
Continue Reading →

mailjet – How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel

By: mailjet Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots...
Continue Reading →

Smile Bright Media Inc. – Why Chatbots Won’t Kill Email

By: Smile Bright Media Inc. In the last couple of years, chatbots have been one of the hottest issues in the world of marketing. Many believe this tool will replace direct mail or even destroy email as a technology. In...
Continue Reading →

FRESHMAIL – Chatbots are email marketing’s new BFF

By: FRESHMAIL As an avid marketer, you must have heard of chatbots by now. They are everywhere, talked about on most tech forums and marketing Slack channels. Are chatbots the marketing tool we have all been waiting for? Will artificial...
Continue Reading →

10Twelve – CHATBOTS ARE ON THE RISE: HOW DO THEY COMPARE TO EMAIL MARKETING

By: 10Twelve Figuring out the best marketing solution for your company is overwhelming. Tons of terms are thrown around like automation, funnels, bots, conversion, and more. What does this all mean? Building an email list and automating an email strategy...
Continue Reading →

Remarkety – Combine Your Chatbot and Email Marketing Strategy for eCommerce Success

By: Remarkety Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is...
Continue Reading →

Hubspot – How to Use Email to Re-Engage Sleepy Subscribers

By: Hubspot As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game....
Continue Reading →

Litmus – 3 Steps to Successful Subscriber Reengagement

By: Litmus Relationships with your subscribers begin just like any other—with a pretty exquisite honeymoon period. Bright-eyed and bushy-tailed, new subscribers get excited about whatever you send their way. They blush when you surprise them at work with a “just...
Continue Reading →

Adobe – Bringing Them Back: Re-Engagement Strategies for Your Lapsed Customers

By: LinkedIn Much has been written about how to re-engage inactive subscribers on your email marketing lists. However, try as you might, it is still challenging to re-engage them, and you should dig a little deeper into this issue to...
Continue Reading →

Simpleview – Re-engagement Campaigns from A to Z

By: simpleview According to Return Path, marketers send 20% of their emails to inactive subscribers – ouch! Some EPS’s set their billing up by the number of subscribers or the number of emails sent, therefore you don’t want to continue...
Continue Reading →

OMETRIA – How to Send Great Win-Back Email Campaigns

By: Ometria We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture. But given that we all know how valuable repeat customers are,...
Continue Reading →

LinkedIn – The Win-Back: Rebuilding relationships with re-engagement emails

By: LinkedIn I know it’s not what you want to hear, but email marketing lists decrease 22.5 percent every year. That doesn’t mean that everyone will eventually go away. Though almost a quarter of your valuable email subscribers won’t engage...
Continue Reading →

Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz...
Continue Reading →