The buzz this week has been all about inbox placement. First we had Gmail making changes and rolling out their Priority Inbox feature, now George Bilbrey, President of Return Path has posted about changes coming to Hotmail from Microsoft which will impact the email marketing industry. If you’d like to see more about Gmail’s new Priority Inbox feature, check out PC Mag’s walk through... [Read more]
We are pleased to have Annie Tsai of CXP Bootcamp guest blog for us today. I’m pretty sure we’ll all want her to continue with us as member of our blog team! – jd Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Many companies either bucket the discipline into some form of Customer Service or Marketing,... [Read more]
Captain Inbox once again has a great wrap up of this week’s eMail Radio show posted at “Get in the Inbox” and we have a bunch of other gems to share with you as well today! Including more buzz about Gmail changes, Hotmail inbox metrics and a fanstastic post from Stephanie Miller of Return Path on marketing and relationships. Enjoy the buzz! Get in the Inbox: EmailRadio: Gmail... [Read more]
Over the Past ten years I have worked with a myriad of health care providers as well as individual family doctors helping them with their email marketing. Like most email marketing we always suggest strongly to segment and offer content based on the individual recipients wants and needs. When these rules are followed along with personalization, the increase in opens and click-thrus as well as interaction... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual email spam subject lines! Subject line: Isn’t science wonderful? Read More →
The big buzz today is about Gmail’s new Priority Inbox feature and what it means to email marketers. I suggest you check out today’s edition of eMail Radio, where DJ Waldow of Blue Sky Factory and Peter Roebuck of All Web Email and myself weighed in on the subject. If part of the algorithm Google is using to predict priority email is which ones you reply to, what does that mean for email... [Read more]
Editor’s note: For a complete glossary of email marketing terms, check this out! As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here... [Read more]
Good marketing is about building good relationships and the most healthy relationships are based on trust. DJ Waldow leads the buzz today with a great post on trust in email marketing! DJ will be our guest on eMail Radio @ 1pm eastern, Tuesday! We’ll talk about trust and how email and social are complimentary rather than competitive. Tune us in! Enjoy the buzz! Email Marketing Is All About... [Read more]
ESP iContact announced today they’ve secured more VC investment, this time from JMI Equity of Baltimore. Of course this has the blogosphere and Twitterverse all a buzz about how if email is dead, why is so much money going into it? That’s certainly a fair point to make. Here’s what Ryan Allis, CEO and Co-Founder of iContact had to say about it… Eight years ago, when Aaron Houghton... [Read more]
In the latest edition of our video interviews from the Canadian Marketing Association National Convention in Toronto, Jeff Ginsberg interviews Ben Chin from the Ontario Power Authority on social marketing and going green. Ben Chin is Vice President, Communications for the Ontario Power Authority. Ben has been in the public eye for decades as a reporter, anchor and political candidate. According to... [Read more]
You hear football coaches stress the fundamentals all the time. Odd how it seems it’s so easy to forget them! We lead today with a post from Rory Carlye on just that topic. Enjoy the buzz! List management and hygiene – email-marketing What ever happened to fundamentals? What happened to simple, quantified, targeted practices that produced results? Don’t get me wrong, I want to know my... [Read more]
“The Goldilocks Rule” is something astronomers often use to illustrate how everything had to be just right in order for our planet to support life. I think you can also use this to describe the mindset of the corporate world regarding social media. Some think it’s just too hard to bother with and some think it’s just plain simple to do. Either one of these mindsets will get... [Read more]
August is ending and depression is setting in with kids everywhere as they realize that school (depending on your location) is only a couple of weeks away. So we want to dedicate this #FF page to all those kids who need some cheering up. Meanwhile, parents every where have only one word to say about this: WOOT! Next week on eMail Radio, DJ Waldow of Blue Sky Factory, joins us to talk about social... [Read more]
We’ve added another FREE white paper to our library today from the email marketing Ninjas at Port25! Port25 – Changing the game with VirtualMTA Technology Number of Pages: 7 What you are going to learn: The benefits from visualizing one the most critical part of your delivery system. Gain better delivery, higher efficiency with less errors. This whitepaer is for the Ninja at heart. Topic... [Read more]
You’ve heard it before, “Conversations about your brand are happening…with or without you.” Whether or not you have integrated social media into your company’s marketing platform, your organization is already “in” social media. So what is holding you back from actively participating in this medium? I was recently approached by a company discouraged with... [Read more]
In the latest installment from our CMA 2010 national convention videos, Jeff Ginsberg interviews Michael Seaton, chair of the CMA Digtial Marketing Council. Michael is currently head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada. According to his bio at TheCMA.org, Seaton spent over a decade as Director, Digital Marketing... [Read more]
Courtesy of Steven Frank www.spamusement.com: Poorly-drawn cartoons inspired by actual email spam subject lines! Subject line: I know what you did last summer Read More →
MELBOURNE, Australia – (Business Wire) ExactTarget launched ExactTarget Australia today, following the acquisition of its reseller mPath Global in Sydney and Melbourne. The new operation will directly support the global technology and services needs of ExactTarget’s multinational clients and expands the company’s full suite of offerings to the more than 150 ExactTarget clients throughout... [Read more]
Today at 1 pm Eastern (-5 GMT) on eMail Radio, Kim Stiglitz – Director, Retention & Conversion Marketing at VerticalResponse and Social Media manager, Poppy Thorpe, join us to take your calls and questions about email and social marketing. To compliment the show, I asked Kim and Poppy to compile a list of their favourite email and social media resources. In no particular order, here... [Read more]
Lots of things talked about in the world of email marketing today. Here’s what’s buzzing… Enjoy the buzz! [Read more] Read More →
Frequency is one of the most important factors in your email marketing campaigns. Some marketers send when they want or need to send the message out, and some others don’t know the preferences of their audience at all. In both cases they neglect the receiving end: how often does your audience want to receive your emails? No idea? Read on then. If you have an idea, there will probably still be... [Read more]
Another great week here @ The eMail Guide! You’ve no doubt heard me sing the praises of Mark Brownlow from Email Marketing Reports on more than one occasion and with good reason. Mark consistently cuts through the BS and delivers the kind of analysis and advice which makes one slap their forehead and wonder why they didn’t think of that. My post this week about how communities drive the... [Read more]
Lots of talk today about Facebook’s new geolocation tools, and MediaPost describes it well, while Clickz talks about privacy concerns. Return Path shares a new YouTube channel directed at email marketing skeptics, Marketing Sherpa discusses reaching out as many ways as possible and Constant Contact warns of your ego overtaking your social networking. Enjoy the buzz! [Read more] Read More →
September is almost here and that means you’ll be reading a lot about email and social marketing for the holidays! Of course, planning for this starts much earlier, but as the fall creeps near the amount of content aimed at helping you with this rises substantially. You really thought the title was about sending the kids back to school, didn’t you? Ryan Phelan of BlueHornet just posted... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
