One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of buyers. First, let’s just break down the features: From... [Read more]
Whether you’re new to email marketing or a seasoned campaigner, you’re probably familiar with the term “automation”. In fact, it’s probably something you’re already doing in a really simple way with email autoresponders. If so, then you already know that automation is an extremely useful tool for: Saving time in handling repetitive tasks Improving timeliness and relevancy for subscribers Creating... [Read more]
More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot of time and they can be used for many different functions. Also, once they’re set up, you don’t have to worry about them again (bonus), they just quietly carry... [Read more]
Source: SendLabs by Josh Nason I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one caught my attention, probably because it’s something we’ve had for over a year. We don’t have a fancy name for it, but it’s a function that allows you to send automated daily... [Read more]
