Saturday, August 30th, 2014

Dynamic Content: The New Girl in Town Everyone Wants to Date! by Kinshuk Jhala @kj_kinshuk

Dynamic Content in Email Marketing: The New Girl in Town Everyone Wants to Date! It’s high time you send some data-driven personalized marketing messages to your audience! It’s the world of adaptive content, and in this post we will walk you through how dynamic content really works and ways in which you can incorporate it into an email marketing strategy. Who is she? Is she sexy,... [Read more]

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7 Spine-Chilling Automated Emails That Can Drive Conversions! by Kinshuk Jhala @kj_kinshuk

The World of Automated Workflows: 7 Spine-Chilling Automated Emails That Can Drive Conversions!  Catch your customers NOW! You just have 7 emails to do so! Consumers are gung-ho about the virtual world. With this, the focus of marketers has drastically shifted to triggered and event-driven email interactions eyeing personalized and relevant cross-channel touch-points with consumers,... [Read more]

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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this isthe year to get automation working for you…before your competitors get it first. Reason... [Read more]

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Trendline Interactive – Tips For Creating A Great Confirmation Email

By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things.  As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who... [Read more]

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ClickMail – Ideas for Automated Email Content

By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails generate higher than average click throughs, according toeMarketer’s 2012 Email Marketing Benchmarks report, which showed an average... [Read more]

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ClickZ – 5 Automated Message Don’ts

By: ClickZ Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are frequently ignored once they are up-and-running. Whether you are just launching automated messages or you have... [Read more]

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MediaPost – Five Questions To Shape Your Automated Email Content

By: MediaPost Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages, you’ll confront a new set of challenges, including, “Where am I going to get all of the content I need to populate these emails?” Beyond resource and content creation issues, a critical question also becomes, “What content... [Read more]

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ExactTarget – 4 Ways to Use Automation to Drive #Email Revenue

By: ExactTarget It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation is extremely important to the health of any marketing strategy and it can be used to drive significant... [Read more]

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The Lunch Pail – How Email Subject Lines Render on Mobile Devices

By: The Lunch Pail We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines aren’t the only decision point for opening an email, but they... [Read more]

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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart –... [Read more]

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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you”... [Read more]

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Business 2 Community – 7 Tips for Saving Time With Email Marketing Automation

By: Business 2 Community I love saving time, and automation is a great way to do just that.  Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment. One of the key points he hammered on – automate as much of the work as you possibly can. Wouldn’t it be nice if your email campaigns ran... [Read more]

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Email Marketing or Marketing Automation: Which is Right for You? by Lauren Carlson @crmadvice

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of buyers. First, let’s just break down... [Read more]

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Can’t keep up? 5 Ways to Save Time with Email Automation by Matthew Johnson @Vision6

Can’t keep up? 5 Ways to Save Time with Email Marketing Automation Whether you’re new to email marketing or a seasoned campaigner, you’re probably familiar with the term “automation”. In fact, it’s probably something you’re already doing in a really simple way with email autoresponders. If so, then you already know that automation is an extremely useful tool for: Saving... [Read more]

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Are you using your email auto responders for these things? By Georgia Christian @mailblaze

More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot of time and they can be used for many different functions. Also, once they’re set up, you don’t have to worry about them again (bonus), they... [Read more]

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SendLabs: Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email

Source: SendLabs by Josh Nason I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one caught my attention, probably because it’s something we’ve had for over a year. We don’t have a fancy name for it, but it’s a function that allows you to... [Read more]

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