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Posts filed under: Automation

Customer.io

The messaging platform that puts your data to work Reach people at the right time, every time. Customer.io is a SaaS product that provides infrastructure to send triggered emails users to improve an app’s engagement level with users. Customer.io receives...
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Hubspot

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, more than 11,000 customers in 70 countries use HubSpot’s software, services, and support to transform...
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Pardot

Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM,...
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Marketo

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that...
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Dynamic Content: The New Girl in Town Everyone Wants to Date! by Kinshuk Jhala @kj_kinshuk

Dynamic Content in Email Marketing: The New Girl in Town Everyone Wants to Date! It’s high time you send some data-driven personalized marketing messages to your audience! It’s the world of adaptive content, and in this post we will walk...
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7 Spine-Chilling Automated Emails That Can Drive Conversions! by Kinshuk Jhala @kj_kinshuk

The World of Automated Workflows: 7 Spine-Chilling Automated Emails That Can Drive Conversions!  Catch your customers NOW! You just have 7 emails to do so! Consumers are gung-ho about the virtual world. With this, the focus of marketers has drastically...
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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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ClickMail – Ideas for Automated Email Content

  • Ideas for Automated Email Content
By: ClickMail If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing.  Automated emails...
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ClickZ – 5 Automated Message Don’ts

  • 5 Automated Message Don'ts
By: ClickZ Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are...
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MediaPost – Five Questions To Shape Your Automated Email Content

  • Five Questions To Shape Your Automated Email Content
By: MediaPost Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages, you’ll confront a new set of challenges, including, “Where am I going to get all of the content I...
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ExactTarget – 4 Ways to Use Automation to Drive #Email Revenue

  • 4 Ways to Use Automation to Drive #Email Revenue
By: ExactTarget It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation...
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The Lunch Pail – How Email Subject Lines Render on Mobile Devices

  • How Email Subject Lines Render on Mobile Devices
By: The Lunch Pail We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at...
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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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Business 2 Community – 7 Tips for Saving Time With Email Marketing Automation

  • Business 2 Community - 7 Tips for Saving Time With Email Marketing Automation
By: Business 2 Community I love saving time, and automation is a great way to do just that.  Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment....
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Email Marketing or Marketing Automation: Which is Right for You? by Lauren Carlson @crmadvice

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software. Many buyers see the two as synonymous, but in...
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Can’t keep up? 5 Ways to Save Time with Email Automation by Matthew Johnson @Vision6

Can’t keep up? 5 Ways to Save Time with Email Marketing Automation Whether you’re new to email marketing or a seasoned campaigner, you’re probably familiar with the term “automation”. In fact, it’s probably something you’re already doing in a really...
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Are you using your email auto responders for these things? By Georgia Christian @mailblaze

  • Are you using your email auto responders for these things?
More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot...
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SendLabs: Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email

  • Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email
Source: SendLabs by Josh Nason I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one...
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