Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has great features and supports most mailing list services – including AWeber, iContact, GetResponse, MailChimp, and Constant Contact. We plugged ours into ExactTarget. This... [Read more]
By: iMedia Connection Segmentation is the buzzword du jour, and, the buzz is justified. Studies show that untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs, according to the Relevancy Group publication, ‘Realizing the Value of Email Marketing’ (2010) and this is what the hoopla is all about. Knowing where to start can be daunting, and for B2B... [Read more]
By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as a resource for professional advice and services, rather than a source of coupons and giveaways. Offering a discount on your services can be impractical... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
By: MarketingSherpa At B2B Summit in Boston, I was having dinner with MarketingSherpa Research Analyst Jeff Rice, and I asked him, “What question did you receive most often on the LEAPS Certification Email Workshop tour?” I was expecting it would be about relevance or deliverability, list building or list segmentation. What he said really caught me off guard. … “Our biggest question is from... [Read more]
By: Clickz A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client’s lifetime. Unlike a typical B2C email message with its strong, conversion-driven focus, the B2B newsletter usually serves multiple purposes, including: Attract prospective... [Read more]
By: TopTenWholesale B2B merchants often find it challenging to select the best online marketing tactics, especially when working with a limited marketing budget. There are many to choose from: website design, email campaigns, search marketing, display, social media, etc. The 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook indicates search engine optimization and email marketing are... [Read more]
By: MarketingSherpa The current global economy has been a tough place for quite some time, and this week’s events on Wall Street aren’t providing any reassurance that things will pick up any time soon. Throw in a bleak forecast from the federal government, and it’s enough to make a marketer wonder which way to turn. Jen Doyle, Senior Research Manager, MarketingSherpa, and I had a recent chat... [Read more]
By: Clickz Need to shake up your B2B email marketing program to get more activity from your readers? Perhaps it’s time to take another tip from your B2C colleagues and change your email schedule to one that better reflects your subscribers’ needs, wants, and situations. This idea expands the concepts I touched on in my last column (“3 B2C Marketing Tactics to Improve Your B2B Newsletter“).... [Read more]
By: Clickz A recent study by IBM’s Institute for Business Value finds marketers and consumers are polar opposites when it comes to connecting via social media. It’s fair to assume that this behavior applies to email as well, as email is the original social channel. The report, “From Social Media to Social CRM: What Customers Want“, found marketers thought customers gave much... [Read more]
By: Thomsonlocal Research suggests that only a minority of UK companies regularly test their B2B email marketing communications, which could mean messages are blindly being sent to business email lists with little scope for improving response rates. According to the Adestra and Econsultancy study, just 32 per cent of marketers carry out frequent testing for email marketing, with most testing focussed... [Read more]
By: Thomsonlocal Email may well be the oldest channel in most companies’ digital marketing arsenal, but there is a mountain of evidence to suggest that it still boasts plenty of growth potential, so long as a few golden rules are acknowledged. Arguably atop the list is the importance of keeping B2B email content targeted, relevant and ‘fresh’. But the latest research has shone a... [Read more]
By: MarketingSherpa Teleprospecting, email campaigns, drip marketing, lead nurturing — all of these marketing tactics have one very important element in common. Each one begins with a list, and the quality of the data in that list has a direct influence on the success of each tactic. Looking at the top of the funnel “Data is so top of the funnel, yet it is so undervalued,” says Brandon Stamschror,... [Read more]
By: Benchmark Email “Sales is sales, what does it matter who you’re selling to?” As you can imagine, that kind of thinking has brought down more than one business in the past. There are two types of internet marketers, business to consumer (B2C) and business to business (B2B). While fundamentally they are the same (both types are purchasing products from you), the way you approach... [Read more]
By: BtoB Online Metrics matter, but are you looking at the right ones? That’s the question that Mark Feldman, VP-marketing at NetProspex, a sales and marketing database company, is asking his customers. The majority of email marketers look to traditional metrics such as open and click-through rates to help shape campaigns and strategies. While this is smart, Feldman said, marketers must also... [Read more]
By: B2B Email Marketing The good news: e-mail has emerged as the marketing channel that generates the highest ROI (define) for most companies. The bad news: as a result, “send more e-mail” is a frequent mandate from the executive suite to the marketing staff when more short-term revenue’s needed. Ah, if life were only so simple: revenue on demand from e-mail, just like turning on... [Read more]
By: B2B Marketing As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for… As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for placing a tracking device or technology onto someone’s computer such as a... [Read more]
By: BtoBonline Integrating email marketing and search marketing programs can yield big results, but many companies aren’t yet taking advantage of this powerful combination. “Integration is one of … the most effective strategies,” said George DiGuido, VP-email marketing at digital marketing services agency Zeta Interactive. “While the two channels are talked about extensively as... [Read more]
By: B2B Email Marketing February 2011 research from Yahoo! Mail and Ipsos OTX MediaCT found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails. Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the... [Read more]
By: Benchmark Email Most marketers are familiar with business to consumer (B2C) sales. B2C involves selling a product directly to a consumer, no middle man. Business to business, on the other hand, involves you selling your product or service to another business. B2B marketing is a completely different animal than B2C; the focus is more on the long term sales and building relationships with your... [Read more]
