By: Benchmark Email The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications must be made to the tone and structure of your campaigns. Your audience is not only more savvy to advertising, but generally more discerning. Yet the essential rules of the game remain the same. In order to establish valuable connections and prosperous partnerships,... [Read more]
By: Marketingsherpa One way to look at the Business Buying Cycle is to break it down into stages. There are lots of potential stages and we can talk about those stages later but let’s keep it simple for now and just use these five: Connect Stage: for generating demand by helping a prospect connect a business problem or goal with the possibility of a solution Validation Stage: for validating the... [Read more]
