By: B2B Marketing As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for… As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for placing a tracking device or technology onto someone’s computer... [Read more]
By: BtoBonline Integrating email marketing and search marketing programs can yield big results, but many companies aren’t yet taking advantage of this powerful combination. “Integration is one of … the most effective strategies,” said George DiGuido, VP-email marketing at digital marketing services agency Zeta Interactive. “While the two channels are talked about... [Read more]
By: B2B Email Marketing February 2011 research from Yahoo! Mail and Ipsos OTX MediaCT found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails. Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the... [Read more]
By: Benchmark Email Most marketers are familiar with business to consumer (B2C) sales. B2C involves selling a product directly to a consumer, no middle man. Business to business, on the other hand, involves you selling your product or service to another business. B2B marketing is a completely different animal than B2C; the focus is more on the long term sales and building relationships with your... [Read more]
By: Benchmark Email The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications must be made to the tone and structure of your campaigns. Your audience is not only more savvy to advertising, but generally more discerning. Yet the essential rules of the game remain the same. In order to establish valuable connections and prosperous partnerships,... [Read more]
By: Marketingsherpa One way to look at the Business Buying Cycle is to break it down into stages. There are lots of potential stages and we can talk about those stages later but let’s keep it simple for now and just use these five: Connect Stage: for generating demand by helping a prospect connect a business problem or goal with the possibility of a solution Validation Stage: for validating the... [Read more]
