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Posts filed under: B2B Examples

B2B Marketing – Q and A with Dennis Dayman: Who wants cookies?

  • B2B Marketing Q and A with Dennis Dayman: Who wants cookies?
By: B2B Marketing As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for… As some of you already know, the European Union...
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BtoBonline – Integrating email and search marketing programs

  • Integrating email and search marketing programs
By: BtoBonline Integrating email marketing and search marketing programs can yield big results, but many companies aren’t yet taking advantage of this powerful combination. “Integration is one of … the most effective strategies,” said George DiGuido, VP-email marketing at digital...
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B2B Email Marketing – Subscribers Eager to Open Daily Deal Emails

By: B2B Email Marketing February 2011 research from Yahoo! Mail and Ipsos OTX MediaCT found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe...
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Benchmark Email – 5 Tips for B2B Email Marketing Campaigns

By: Benchmark Email Most marketers are familiar with business to consumer (B2C) sales. B2C involves selling a product directly to a consumer, no middle man. Business to business, on the other hand, involves you selling your product or service to...
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Benchmark Email – Building B2B Connections with Email Marketing and Partnerships

By: Benchmark Email The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications must be made to the tone and structure of your campaigns. Your audience is not only more...
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Marketingsherpa – B2B Marketing: Calls-to-action and the business buying cycle

By: Marketingsherpa One way to look at the Business Buying Cycle is to break it down into stages. There are lots of potential stages and we can talk about those stages later but let’s keep it simple for now and...
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