Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what... [Read more]
Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your New Year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing... [Read more]
Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret, Overstock, Timberland, and pretty much everybody else. Together with my PadiAct colleagues, I wanted to get a glimpse... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that... [Read more]
Beyond Leads – 4 Unconventional Uses for Standalone Email Ads One of the most obvious benefits of standalone email advertising is that you can take as much space as you need to explain complicated concepts. As a result, dedicated email ads have often been used to find new prospects for industries that are complex (like finance or insurance) or whose buying cycle is very long (like... [Read more]
A Clever Use of Direct Mail to Reconnect with Email Subscribers Remember when you were a child and getting mail was something to be excited about? You’d see your name on the envelope and wonder what was inside. But alas, you grew up and now know exactly what’s inside: bills, statements and junk mail. The illusion is gone, and opening mail – well, it’s no longer fun. In... [Read more]
The Halo Effect: Why Customers Trust Newsletter Advertisements You may have a better chance of getting positive returns on an email newsletter advertisement than you might with more traditional web advertisements like Google AdWords or banner ads. That is due to a variety of reasons, including being able to more closely target people who are interested in the product or service. It’s... [Read more]
Corporate Email Marketing Doesn’t Need to Be Spam Email marketing is not merely the retired pensioner of the online realm. Email, moreover, binds every particle element of a digital marketing package and fuses online and offline better than any other. General consensus when it comes to digital marketing (and specifically email marketing) is that the funkier and stylish brands do... [Read more]
How to Deal with Inactive Subscribers: Suppress, Send, or . . . Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day. Return Path weighed in on how suppression of inactives improves email deliverability, and Dela Quist explained how these best practices may cost email marketers significant revenue . Every... [Read more]
Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have unsubscribed from an email list due to irrelevant content. In a study of 100K marketing emails sent, HubSpot found that senders with 2-6 email lists... [Read more]
Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart –... [Read more]
Email Marketing vs. Social Media First off, some explanation on the graphic – the fella on the left is Kavi Guppta, a talented Digital Strategist with a focus on Social Media (and a half-decent amateur impressionist). The charming guy on the right is yours truly (for those who don’t know me, I do Email). I feel the graphic accurately reflects the perception of many marketers... [Read more]
Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations... [Read more]
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their email address, in your address book. The result provides a relevant and personalized message for each subscriber... [Read more]
Designing an Email Marketing Campaign that Sells Commercial email marketing was expected to drive $63.1 billion in sales last year according to the Power of Direct Marketing study. So, if you are looking for a cost effective way to acquire more customers, promote your business, and sell more products – email is definitely for you. Here is a product email that I recently received... [Read more]
By: Clickz We all know what the holidays mean for email marketers. Late nights, big revenue, and insane frequency. Is it even possible to send 27 emails in 11 days? Big retailers will find out this holiday season, rest assured. When the majority of your revenue comes in eight weeks, all rules get thrown out the window to ensure it’s a successful season. And this spills... [Read more]
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By: Clickz A recent study by IBM’s Institute for Business Value finds marketers and consumers are polar opposites when it comes to connecting via social media. It’s fair to assume that this behavior applies to email as well, as email is the original social channel. The report, “From Social Media to Social CRM: What Customers Want“, found marketers thought customers gave much... [Read more]
