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Posts filed under: B2C Examples

3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

  • 3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6
3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter...
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5 Inspirational Examples of Email Marketing We Can All Learn From by Matthew Johnson @vision6

  • 5 Inspirational Examples of Email Marketing We Can All Learn From
5 Inspirational Examples of Email Marketing We Can All Learn From As you might imagine at Vision6, we love email. Lucky for us too. Because as email marketers working at an email marketing software company, we spend a LOT of time...
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Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

  • Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot...
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Top Five Ways to Boost Email Marketing Results and Impact in 2013 by Karen Talavera @SyncMarketing

Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many...
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Infographic: How fashion retailers grow their email marketing lists by Claudiu Murariu @padicode

Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing  is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret,...
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20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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Beyond Leads – 4 Unconventional­ Uses for Standalone Email Ads by Lynn Dalsing @lynndalsing

Beyond Leads – 4 Unconventional­ Uses for Standalone Email Ads One of the most obvious benefits of standalone email advertising is that you can take as much space as you need to explain complicated concepts. As a result, dedicated email...
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A Clever Use of Direct Mail to Reconnect with Email Subscribers by Matthew Johnson @vision6

  • A Clever Use of Direct Mail to Reconnect with Email Subscribers by Matthew Johnson @vision6
A Clever Use of Direct Mail to Reconnect with Email Subscribers Remember when you were a child and getting mail was something to be excited about? You’d see your name on the envelope and wonder what was inside. But alas, you...
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The Halo Effect: Why Customers Trust Newsletter Advertisements by Lisa Swan

  • The Halo Effect: Why Customers Trust Newsletter Advertisements by Lisa Swan
The Halo Effect: Why Customers Trust Newsletter Advertisements You may have a better chance of getting positive returns on an email newsletter advertisement than you might with more traditional web advertisements like Google AdWords or banner ads. That is due...
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Corporate Email Marketing Doesn’t Need to Be Spam by Zee Fakier @yazurd

Corporate Email Marketing Doesn’t Need to Be Spam Email marketing is not merely the retired pensioner of the online realm. Email, moreover, binds every particle element of a digital marketing package and fuses online and offline better than any other....
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How to Deal with Inactive Subscribers: Suppress, Send, or . . . by Mary Byrne @marybyrne

How to Deal with Inactive Subscribers: Suppress, Send, or . . . Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day. Return Path weighed in on...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the...
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Email Marketing vs. Social Media by Aubrey Stork @aubreystork

Email Marketing vs. Social Media First off, some explanation on the graphic – the fella on the left is Kavi Guppta, a talented Digital Strategist with a focus on Social Media (and a half-decent amateur impressionist).  The charming guy on the...
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Digital Hats Off to the Goorin Bros. by James Trumbly @econnectemail

Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if...
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The Personalized Email Experience by Joi Brooks @joibrooks

  • The Personalized Email Experience by Joi Brooks @joibrooks
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their...
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Designing an Email that Sells by Kristin Huddleston @vision6

  • Designing an Email that Sells
Designing an Email Marketing Campaign that Sells Commercial email marketing was expected to drive $63.1 billion in sales last year according to the Power of Direct Marketing study. So, if you are looking for a cost effective way to acquire...
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Clickz – 5 Quick Wins for Holiday Retail Email Campaigns

  • Clickz - 5 Quick Wins for Holiday Retail Email Campaigns
By: Clickz We all know what the holidays mean for email marketers. Late nights, big revenue, and insane frequency. Is it even possible to send 27 emails in 11 days? Big retailers will find out this holiday season, rest assured....
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Clickz – 3 B2C Marketing Tactics to Improve Your B2B Newsletter

By: Clickz A recent study by IBM’s Institute for Business Value finds marketers and consumers are polar opposites when it comes to connecting via social media. It’s fair to assume that this behavior applies to email as well, as email...
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