By: Email Marketing Reports The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit of advice. But if you have something to say and have... [Read more]
By: Email Critic After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter the action they take or if you’re selling B2C or B2B, there should be some kind of response to their action. What’s yours? If you’re like some companies,... [Read more]
By: VerticalResponse Let’s talk about Outlook. Microsoft’s venerable email client has a pretty steady grip on the email inboxes of Americans, probably due in no small part to Microsoft’s prevalence in the enterprise sector (and, being bundled with MS Office). If your subscribers sit in an office cubicle in the U.S., they’re very likely to use it. Considering it’s been around at least since... [Read more]
By: Clickz Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, especially when integrated with your other marketing channels. The trick to being successful... [Read more]
By: Adestra A friend of mine asked me recently “how do I get my email lists going?”. He knew he needed to get his message out to more people, but wondered how you go about building up your own lists without buying in any data? Not only is this a common question from start-ups and small businesses, but often one asked when clients of ours have established email programs where their list size... [Read more]
Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I was stuck using my mobile device almost exclusively for these tasks, I became more aware... [Read more]
By: AWeber Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did they do it? Can you do the same with your own list?... [Read more]
By: Business 2 Community One of the most frequently asked questions I have been presented with while out on the road with iContact’s Crash Course in Email and Social Media Marketing UK tour is, “How do I grow my list?” Our clients understand that they cannot use purchased or other dubiously acquired lists. This isn’t an issue for most of them. At the end of the day, they hate spam as much... [Read more]
By: emarsys Email deliverability can be a complex issue that involves a multitude of different factors. Success in this field requires changing one’s perspective – instead of seeing only the sender’s side, one must also consider the recipient’s view. Although a lot has been written about this topic, many marketers and senders still hold the following beliefs: The more emails sent, the higher... [Read more]
By: MarketingVOX Transaction emails—that is, those emails that confirm orders or that a product has shipped, for example—can be an additional layer to a company’s email strategy. Just tread carefully to make sure you don’t cross the line into outright marketing. The US CAN-SPAM Act exempts transactional and relationship emails, writes Fawn Young, marketing strategist at Bronto. These, however,... [Read more]
By: Business 2 Community It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes. It’s time for email... [Read more]
By: MailerMailer Identify your audience and create a customer profile that includes your target audience’s attributes, interests, demographics, etc. Determine what the purpose of your message is going to be. For example, will the email serve as an educational newsletter or be used as a sales tool to introduce and market new products? Put an email marketing plan together in which you identify... [Read more]
By: HubSpot Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows … the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we’re using... [Read more]
By: Entrepreneur Email marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to your website and generates sales. Here are some tips to help you maximize the power of your email marketing: 1. Split test your opt-in forms. Split testing can be a... [Read more]
By: DMA How’s your email database doing? If it isn’t growing as fast as you would like, or worse, if it’s stagnant, it’s time to cast a wider net and look for subscribers in new places. Naturally, your homepage is the first place to start your quest. Sure, you probably have an opt-in invitation there already, but you must do more than just slap up a data field and say “Sign Up for Our Email.” Will... [Read more]
By: CustomerThink Often, small business users do not know what they are doing wrong or that what they are doing is illegal according to the CAN SPAM Act of 2003. For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. While the medium is fairly neutral, the content has the power to either attract or repel. So before you send out your... [Read more]
![Business 2 Community – How Not to Manage Email Unsubscribes [4 Awful Examples]](http://www.theemailguide.com/wp-content/themes/theemailguide/tools/timthumb.php?src=http://www.theemailguide.com/wp-content/uploads/2012/02/Business2Community.jpg&h=150&w=300&zc=1)
By: Business 2 Community Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. In order to keep their subscriber counts high and continue getting their message out through email, they make... [Read more]
By: StartupSmart As email has become a ubiquitous tool for the public, businesses have been able to take advantage of a low-cost, high-reach and easily measurable marketing medium. However, with an estimated 294 billion emails sent around the world every day, it’s fair to say that your potential customers’ inboxes are already overflowing with messages – some far more welcome than others. This... [Read more]
By: Silverpop We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague Stephen Guerra wrote an excellent explanation (“Email Testing: Determining the Right Sample Size“) in a previous blog post, and he and I came up with these additional thoughts on subject line... [Read more]
By: Email Karma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how... [Read more]
