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Posts filed under: Deliverability and Spam

Benefits of Downsizing Your Email List By Krista Barrack @xverify

  • The-benefits-of-Downsizing-your-email-list---Header
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we dive too much into that I...
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail

  • How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail
How to Avoid Triggering Spam Filters The dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer...
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Help! My Email Marketing Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing

  • Help! My Email Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing
Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal...
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Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing

  • Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing
Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and business owners who find themselves in this unfortunate position...
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Email Delivery: 3 Tips to Get in the Inbox by @skadeedle

  • Skadeedle – Email Delivery: 3 Tips to Get in the Inbox
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

  • 5 Reasons to Test Your Marketing Email Timing
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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ExactTarget – ‘Til the Season for Sending Emails, Part 3

  • 'Til the Season for Sending Emails, Part 3
By: ExactTarget Looking for tips to help you hit the inbox as the Black Friday/Cyber Monday kickoff to the holiday season approaches? You’ve come to the right place. In Part 1 of this series, we took a look at the unique...
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ExactTarget – ‘Tis the Season for Sending Emails, Part 2

  • 'Tis the Season for Sending Emails, Part 2
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a look at the unique challenges facing seasonal...
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Deliverability – How to Make Sure Your Email Sent (Even In a Storm!)

  • How to Make Sure Your Email Sent (Even In a Storm!)
By: Deliverability We’ve all been there—you send an email and it takes forever to load, and then there is an error, and then the Internet isn’t working, and then you are worried the email hasn’t sent, and sometimes anxiety ensues....
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ExactTarget – ‘Tis The Season for Sending Emails, Part 1

  • 'Tis The Season for Sending Emails, Part 1
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every year where email sends spike for certain businesses. This is even...
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TopTenWholesale – Ensuring Deliverability of Your Holiday Email Messages

  • Ensuring Deliverability of Your Holiday Email Messages
By: TopTenWholesale The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my email messages being...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini @clickmail

Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing...
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L’Atelier – Email marketing effectiveness depends on the time of the day

  • Email marketing effectiveness depends on the time of the day
By: L’Atelier’s Email has remained in marketer favor due to its nearly universal accessibility and economical cost. But making simple changes to a campaign’s timing can greatly increase open ratios and click-through rates. While many factors can affect open and...
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CMSWire – Ensure Your Marketing Messages Get Delivered, Even to Gmail

  • Ensure Your Marketing Messages Get Delivered, Even to Gmail
By: CMSWire Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and prospects. And email hasn’t faded at all, in fact, a...
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Deliverability: The Bottom Line by James Trumbly @econnectemail

Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often...
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Email Critic – How To Handle Email Frequency During The Busy Holiday Season

  • How To Handle Email Frequency During The Busy Holiday Season
By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market...
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Econsultancy – The dos and don’ts of email segmentation

  • The dos and don'ts of email segmentation
By: Econsultancy Segmentation is an important part of any successful email marketing effort, particularly as consumers are coming to expect brands to send them personalised correspondence. Email marketers need to be aware of all segmentation and targeting opportunities in order...
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MediaPost – Show Email’s Impact By The Numbers

  • Show Email's Impact By The Numbers
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who labors in the trenches, many...
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