Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things could send an email to the spam folder, the latest thing that ESPs are looking for is content engagement. It’s not just about how you say something, it’s... [Read more]
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic = Five Reasons to Test the Time of Day You Send Emails Studies have been done, people have written whitepapers, gurus have held classes.... [Read more]
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly enough, both have some merit, and are likely the correct answer to a very specific situation within your mailing portfolio, but as a broad stroke approach... [Read more]
By: ExactTarget Looking for tips to help you hit the inbox as the Black Friday/Cyber Monday kickoff to the holiday season approaches? You’ve come to the right place. In Part 1 of this series, we took a look at the unique challenges facing seasonal senders. In Part 2 and continuing in today’s post, we offer some guidelines for a successful sending season. Encourage recipients... [Read more]
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a look at the unique challenges facing seasonal senders. In today’s post and Part 3 (coming soon), we’ll offer guidelines for a successful sending season. Create a consistent sending... [Read more]
By: Deliverability We’ve all been there—you send an email and it takes forever to load, and then there is an error, and then the Internet isn’t working, and then you are worried the email hasn’t sent, and sometimes anxiety ensues. This is particularly common if you’re trying to work in a storm, and Hurricane Sandy doesn’t appear to be letting up anytime soon. This then... [Read more]
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every year where email sends spike for certain businesses. This is even more pronounced for niche companies who only send during one particular time of the year. There’s no denying... [Read more]
By: TopTenWholesale The holiday season is an important time of year for web merchants, so it’s wise to have all your ducks in a row when it comes to email marketing. Your first concern is, “Are my email messages being delivered?” To ensure deliverability, it helps if your business has a positive sender reputation. Your reputation is created by the summary of your recent mailing... [Read more]
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing ROI for each campaign, right? Wrong. The only names that matter are the quality ones because they are the ones who will respond, keeping both... [Read more]
By: L’Atelier’s Email has remained in marketer favor due to its nearly universal accessibility and economical cost. But making simple changes to a campaign’s timing can greatly increase open ratios and click-through rates. While many factors can affect open and engagement rates for email marketing campaigns, timing is a significant one. GetResponse researched US accounts... [Read more]
By: CMSWire Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and prospects. And email hasn’t faded at all, in fact, a recent CMO Council study found that open and clickthrough rates are significantly higher in 2012 than two years ago. But as we... [Read more]
Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your... [Read more]
By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three months consumers will be finding their inboxes full of offers, promotions and new merchandise. The holiday season... [Read more]
By: Econsultancy Segmentation is an important part of any successful email marketing effort, particularly as consumers are coming to expect brands to send them personalised correspondence. Email marketers need to be aware of all segmentation and targeting opportunities in order to improve relevance and increase clickthrough rates. It’s a topic we focused on in our recent Google... [Read more]
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who labors in the trenches, many of you field questions or get pressured every day to channel your energy and marketing dollars out of email and... [Read more]
By: ExactTarget Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could un-engage and start ignoring your communications at any moment. Subscribers stop engaging for a number of reasons—message volume, frequency, irrelevancy, etc. But many retailers are sitting... [Read more]
By: HubSpot Email inboxes are precious territory. So it’s no surprise marketers are aching to get some real estate in those bad boys! It’s also no surprise, however, that spammers are fighting tooth and nail to get in there, too. But what about the people in between email marketers and spammers? You know … the ones who are doing mostly good email marketing, but... [Read more]
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only have a budget for 1 IP address. If you’re using an ESP, perhaps you only get 1 for transactional emails and 1 for marketing emails. There’s nothing wrong... [Read more]
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued, would cut you off in traffic without batting an eye because of this anonymity. I think about his comment when confronted with rude drivers, but also when confronted with certain... [Read more]
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of consumers. This survey was completed in May 2012 and features results from nearly 400 respondents. Consumers continue to have a great appetite for email, as 97 percent check their personal... [Read more]
