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Posts filed under: Deliverability and Spam

ExactTarget – Using Reengagement to Drive Revenue and Deliverability in Email Marketing

  • Using Reengagement to Drive Revenue and Deliverability in Email Marketing
By: ExactTarget Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could un-engage and start ignoring your communications at any...
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HubSpot – How Marketers Can Avoid Those Dreaded Email Spam Traps

  • How Marketers Can Avoid Those Dreaded Email Spam Traps
By: HubSpot Email inboxes are precious territory. So it’s no surprise marketers are aching to get some real estate in those bad boys! It’s also no surprise, however, that spammers are fighting tooth and nail to get in there, too....
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Return Path – 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program

  • 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only...
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ClickMail – Naughty or Nice? Be on Your Best Behavior in Every Inbox

  • Naughty or Nice? Be on Your Best Behavior in Every Inbox
By: ClickMail My father once said people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued,...
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ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency

  • Consumer Email Behavior: The Impact of Relevance and Frequency
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of consumers. This survey was completed in...
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iMedia Connection – 3 simple tactics for ultimate email performance

  • 3 simple tactics for ultimate email performance
By: iMedia Connection Email works, right? It boasts one of the best ROIs out there —  approximately $40 for each $1 spent  —  and research shows that in 2012, 92 percent of executives surveyed planned to maintain or increase email...
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StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results
By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that’s right in front of them....
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Email Experience Council – 4 Factors That Influence the Best Time to Send an Email Campaign

  • 4 Factors That Influence the Best Time to Send an Email Campaign
By: Email Experience Council Living in a society where we constantly need more than 24 hours in a day, is there a perfect time to press the send button on your email marketing campaign?  The answer is yes and no....
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Return Path – Get the Opt-Out of Here: Why Permission is Key for Deliverability

  • Get the Opt-Out of Here: Why Permission is Key for Deliverability
By: Return Path In order to generate more revenue from their subscribers, some companies get permission from their recipients to “share” data with other companies. This permission normally takes the form of a statement within the privacy policy or the...
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Copyblogger – When’s the Best Time to Send Email to Your List?

  • When’s the Best Time to Send Email to Your List?
By: Copyblogger Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. You’ve heard it all before: “Don’t send anything...
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How to Deal with Inactive Subscribers: Suppress, Send, or . . . by Mary Byrne @marybyrne

How to Deal with Inactive Subscribers: Suppress, Send, or . . . Solving the riddle of inactive subscribers seems to be mission critical for the email marketers we talk to or hear from every day. Return Path weighed in on...
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MailerMailer – Yahoo Inbox Delivery Just Got Harder

  • Yahoo Inbox Delivery Just Got Harder
By: MailerMailer Last week, Yahoo confirmed that they are altering their email filtering algorithm to place a higher weight on reader engagement. Gmail and Hotmail implemented similar changes recently, too. This means that if your readers aren’t opening your messages or clicking on your links, your...
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Responsys – Spam Traps and Honey Pots Explained

  • Spam Traps and Honey Pots Explained
By: Responsys In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email,...
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Daily Deal Media – UK Report: 7 Tips for Guaranteed Email Deliverability Success

  • United Kingdom Report: 7 Tips for Guaranteed Email Deliverability Success
By: Daily Deal Media Email is considered to be a core platform for engagement and interaction. But email marketing requires alertness on several counts, with relevance being a continuing battleground for marketers. One still has to pay attention to few...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Direct Marketing News – Epsilon: Open rates for triggered emails soar

  • Epsilon: Open rates for triggered emails soar
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association‘s (DMA) Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks report, which shows a 12.6% year-over-year open rate increase in both triggered emails and business as usual (BAU)...
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Practical eCommerce – 4 Ways to Improve Email Deliverability

  • Practical Ecommerce - 4 Ways to Improve Email Deliverability
By: Practical eCommerce For an email-marketing program to be successful, the message must be delivered. In this article, I’ll explain email deliverability basics, and offer four tips to make sure your emails hit the inbox of your recipients. 1. Know...
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Timesunion – Growthink’s Dave Lavinsky Explains How to Track Email Marketing Success

By: Timesunion Dave Lavinsky of Growthink has just revealed the key metrics that every entrepreneur should track to increase chances of success with email marketing. (PRWEB) July 15, 2012 Many business owners will collect their customers’ (and prospective customers’) email address...
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EmailBrain – Recommendations on How to Avoid Email Marketing Complaints

  • Recommendations on How to Avoid Email Marketing Complaints
By: EmailBrain Spam email is any email which the recipient never asked for. However, even where people have signed up for an email, they may still use the “report spam” button if the emails they get are not what they...
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Business 2 Community – Did You Know Email Blasting Can Put Your Domain Name At Risk Of Being Blacklisted?

  • Did You Know Email Blasting Can Put Your Domain Name At Risk Of Being Blacklisted?
By: Business 2 Community With email marketing being such a cost effective method of marketing, many business owners have abandoned traditional print marketing and moved 100% to email marketing.  What many business owners don’t know is that email marketing done incorrectly can...
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