By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors to use for your email color scheme. Colors are needed for the background, headings, sidebar, header, footer, text, and... [Read more]
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It... [Read more]
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who... [Read more]
By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must stand out from the crowd. Here are some ideas to keep in mind to be the eye candy of the inbox. Personalization. Whether you require a name with your opt-in... [Read more]
By: ExactTarget We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town. The same principle holds true in the digital realm. Like the location factor in physical real estate, it’s a must for marketers and merchandisers... [Read more]
By: Business 2 Community Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by 10% from October to November, 2011 – not surprising, considering the major opportunity! So how can you make your... [Read more]
By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market sharestats show that more emails are opened on an Apple... [Read more]
By: Pure360 …Episode II – Attack of the Clues Following on from ‘Episode I – The Email Menace’, is the second batch of HTML tips for writing cross-client compatible emails, helping you write better email HTML. 6. Don’t stack tables ‘Stacked tables’ is a term for when you have made a table of content, closed it and then opened a new table underneath for... [Read more]
By: Pure360 …Episode 1 – The Email Menace HTML for email is much like finding a time machine, hopping inside, pressing the big red button that says “DO NOT PRESS” and finding yourself back in the middle of the Oasis vs Blur Brit Rock years… *shudder*. The Internet as a whole has progressed, and the techniques for writing websites has really leapt forward in... [Read more]
By: Business 2 Community As a graphic designer, converting your design from PSD to HTML, is necessary to the job you do. However, as basic as this task is, most people find it to be the most challenging one. There are many software that make this task easy for you but this conversion could make or break your entire hard work. Hence, you should take a lot of when choosing the right... [Read more]
By: Net Tuts Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display, images aren’t visible, etc. This is where these twenty best practices come in handy. 1: Keep the Design Simple Emails are... [Read more]
By: MailerMailer While testing HTML emails, I’ve come across a variety of bugs, quirks, and behaviors. Most of these can be fixed by adjusting your markup and styles— the main obstacle is figuring out what’s going on. If you’re really stumped, you might even decide to google a description of the problem, rephrasing it several times, sifting through dozens of outdated,... [Read more]
By: MediaPost In the ever-evolving world of email marketing “best practices,” mastering some niche know-how can significantly boost the value of your contribution to your email marketing team. Whether you’re the jack-of-all-trades in a barebones operation or a member of a large in-house or agency team, becoming familiar with the following will position you as an expert —... [Read more]
By: Deliverability Website newsletters have been a piece of Internet marketing for generations. Webmasters can use e-mail newsletters as a method of communication between their most interested users. It’s a communication channel to share updates and related news to those who are interested. But where has modern email marketing advanced into now in Q4 2012? In this article I’d... [Read more]
By: Econsultancy The growth of mobile has been a game changer for the world of email marketing. Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn. Furthermore, we have seen some of our clients experience open rates of around 70% on mobile, proving just how vital it is when running campaigns. However,... [Read more]
By: ExactTarget So what’s all the hype with mobile email lately? First, let’s start fresh in our approach. Try not to refer to any email message as “mobile” – your audience will likely view a message on desktops, tablets and mobile devices. Unless there is a specific use case for a mobile-only email, it’s best to approach optimization considerations... [Read more]
Every year, the global Responsys team pulls together a collection of their 20 favorite emails, ones that are at the leading edge of design, messaging, coding and strategy and come from the brands that are pushing our industry to be more innovative, curious and creative. Our fourth annual compilation has B2C, B2B and nonprofit brands adapting to the mobile inbox environment, using... [Read more]
By: HubSpot We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff – landing page optimization, blog post structure, marketing analytics – but we’ve never really laid down the one definitive guide to crafting the perfect email. Sup with that? Well,... [Read more]
By: MediaPost No surprises here: In its latest Mobile Email Opens Report, data management firm Knotice revealed that the share of mobile email opens continues growing by leaps and bounds, up 32% in the first half of 2012 compared to the second half of 2011. 36% of all email opens are now occurring on mobile devices (25% smartphones, 11% tablets), with the remaining 64% of email opens... [Read more]
By: The Lunch Pail Email is one of those table-stakes channels that nearly every successful enterprise has leveraged in an above-average way. While it may have been dead for years according to some experts, it still reliably turns a dollar invested into revenue in return. When you factor in the impact of mobile usage within email programs, it’s a great example of how the right data... [Read more]
