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Posts filed under: Email Design

Econsultancy – Why more marketers need to think about responsive email design

  • Why more marketers need to think about responsive email design
By: Econsultancy The growth of mobile has been a game changer for the world of email marketing. Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn. Furthermore, we...
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ExactTarget – Email Design for All: The Mobile Inbox

  • Email Design for All: The Mobile Inbox
By: ExactTarget So what’s all the hype with mobile email lately? First, let’s start fresh in our approach. Try not to refer to any email message as “mobile” – your audience will likely view a message on desktops, tablets and...
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Responsys – 4th Annual Email Design Look Book

  • 4th Annual Email Design Look Book
Every year, the global Responsys team pulls together a collection of their 20 favorite emails, ones that are at the leading edge of design, messaging, coding and strategy and come from the brands that are pushing our industry to be...
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HubSpot – 25 Little Email Marketing Experiments That Deliver BIG Results

By: HubSpot We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff — landing page optimization, blog post structure, marketing analytics — but we’ve never really laid down the one...
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MediaPost – If An Email Is Opened On Android Without Images Turned On, Does it Exist?

  • If An Email Is Opened On Android Without Images Turned On, Does it Exist?
By: MediaPost No surprises here: In its latest Mobile Email Opens Report, data management firm Knotice revealed that the share of mobile email opens continues growing by leaps and bounds, up 32% in the first half of 2012 compared to the...
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The Lunch Pail – Approaching the Tipping Point with Mobile Email

  • Approaching the Tipping Point with Mobile Email
By: The Lunch Pail Email is one of those table-stakes channels that nearly every successful enterprise has leveraged in an above-average way. While it may have been dead for years according to some experts, it still reliably turns a dollar...
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StrongMail – Learn About HTML Code To Understand What’s Possible In Email

  • Learn About HTML Code To Understand What's Possible In Email
By: StrongMail What’s the one thing all email marketers should know? I have been in the email space for upwards of 12 years now (geez, I am getting OLD) and through the years I have had the chance to work...
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BtoBonline – Using email to close the sale

  • Using email to close the sale
By: B to B Online Marketers are often so focused on getting prospects into the sales funnel that they may forget that getting them to the bottom of the funnel is the real goal. After all, prospects aren’t worth anything...
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MediaPost – How To Design Great-Looking, High-Performing Mobile Email

  • How To Design Great-Looking, High-Performing Mobile Email
By: MediaPost It’s fair to say that smartphones have experienced explosive growth within the U.S. According to Canalys Research, there were more smartphones shipped in America last year than tablets, desktops and laptops combined. And what are people doing on...
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Email Critic – Email Marketing Above The Fold: Four And A Half Things To Include

  • Email Marketing Above The Fold: Four And A Half Things To Include
By: Email Critic Let’s start off with defining “above the fold.” In the newspaper world, above the fold is anything that is on the top half of the newspaper – it’s prime real estate for articles. You put your best...
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8 Things All Great Competition Emails Have in Common by Kristin Huddleston @vision6

8 Things All Great Competition Emails Have in Common Competitions are a fantastic way to increase engagement, grow your email marketing audience or promote your brand. Not all competitions are created equal though. Some are definitely better than others. As...
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Constant Contact – 3 Ways to Create Winning Color Schemes for Your Next Email Campaign

  • Constant Contact - 3 Ways to Create Winning Color Schemes for Your Next Email Campaign
By: Constant Contact Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words...
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Email Design Tips for Novices: Expert Interview with Kaushal Gunaratne by Matthew Johnson @vision6

Email Marketing Design Tips for Novices: Expert Interview with Kaushal Gunaratne Kaushal Gunaratne is CEO of Digital Glare and the creator of Cool Templates. He’s an expert when it comes to designing… well, cool templates. In this interview he reveals...
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Is Your Email Campaign Optimized for Tablet Users? by James Trumbly @econnectemail

Is Your Email Marketing Campaign Optimized for Tablet Users?  If you’re still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage...
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Business 2 Community – Keeping Your Customers with Email Marketing

  • Keeping Your Customers with Email Marketing
By: Business 2 Community Keeping your customers is crucial to your business success. If you are going to succeed as your own boss, you must understand that the most valuable asset in your business is your existing customer list. Now...
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The Art of Crafting the Perfect Invitation by Kristin Huddleston @vision6

The Art of Crafting the Perfect Email Invitation It doesn’t matter how fantastic your event is if your email invitation does not entice recipients to attend. That is why it’s important to create an invitation that will grab the recipient’s...
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Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...
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Five Email Apps to Spice Up Your Email Campaigns by James Trumbly @econnectemail

Five Email Apps to Spice Up Your Email Marketing Campaigns Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a...
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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the...
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Animated GIFs in eMail (the basics) by Anna Yeaman @stylecampaign

I was on an email forum recently when a guy asked, “Does anybody know if you can use animated Gifs in emails and if so how do you do it? I know that you cannot send Flash, or it’s not...
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