By: CampaignMonitor We recently come across a strange email client rendering issue in Mail on the iPhone and iPad – hairline borders are appearing in HTML email designs with table layouts. These borders are sometimes barely visible, but often they can be fairly pronounced, especially at certain zoom levels (see picture). What makes this bug so hair-pullingly tricky is that the borders appear... [Read more]
Trick-or-Tweet! What are you doing for your Halloween email campaigns? Are you looking for innovative ideas and tantalizing templates? Lots of great resources are available to provide creative and free templates and ideas for your Halloween marketing. We’ll highlight 5 of our favourite Halloween sources for you. Benchmark has a treat in store with their free 30-day trial of Halloween templates... [Read more]
I was on an email forum recently when a guy asked, “Does anybody know if you can use animated Gifs in emails and if so how do you do it? I know that you cannot send flash, or it’s not recommended”. If you’re just getting started with animated Gifs in email, here are the basics: 1. Can I use animated Gifs in email? Yes. Animated Gifs play in all email clients, except for... [Read more]
By: Adotas.com GRAPHICMAIL – On any given day, lots of emails can sail into your inbox, and you’ll probably be purging many of them indiscriminately. With email inboxes more crowded than ever, at least half of the battle of successful email marketing is in finding ways to stand out from the crowd Email users often view the lineup of messages in their inboxes via preview panes only. This means... [Read more]
With email inboxes more crowded than ever before, simply arriving successfully is half the battle. Assuming you routinely have good deliverability, the second half of that battle is standing out in a crowd. The majority of email users (more than 70% by some estimates) view the lineup of email messages in their inboxes via preview panes, so only a snapshot of each message is visible either to the... [Read more]
By: HubSpot Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it’s not a content quality problem you have on your hands … it’s a content promotion problem. Likely, what’s happening is that you’re not getting your offer out there in front of enough people you want to capture as leads. And if you’re not generating any... [Read more]
By: CampaignMonitor Since our last update to our ‘Image Blocking in Email Clients‘ guide in 2007, its come to our attention that a lot has changed. In fact, email clients are more aggressively blocking images by default than before, with a 2009 report stating that only 48% of email recipients see images automatically. This means that if an email campaign relies heavily on images, it’s... [Read more]
Including video in an email can add life to the overall campaign. It can also cause your messaging to fall short if the video isn’t done correctly. In order to use video effectively, you need to know when to use it, how to include it in your emails, and how to communicate effectively with your audience. When Video Is Better Than Text and Images Alone Just because you can use video within an email... [Read more]
By: QueryClick Since I’ve been the recipient of a few horrendous emails of late, I’d like to present a short list of things that are very often overlooked when people send a piece of email marketing. The From Name and Address The from name and address are crutial for a couple of big reasons. The first is spam. Spam filters check the details of the from email address and name and filter... [Read more]
By: MediaPost If you’re like me, being separated from your mobile phone makes you a little panicky. I use my mobile phone for so much more than voice conversations. I keep in touch through texting, surf the Internet and answer email when I’m not at my computer. I rely on apps for everything from finding a restaurant to locating the cheapest gas. My love affair with my mobile phone isn’t... [Read more]
By: CampaignMonitor Following our recent post in Smashing Magazine, we received a couple of questions in regards to designing fluid layouts for email. Hardcore CSS trivia aside, the big questions came down to: ‘Can I use a fluid layout to adapt my design to fit in any-sized email client?’, and perhaps more importantly, ‘Does the CSS used to achieve fluid layouts work at all?’ I’ll... [Read more]
By: Thomsonlocal While social media is becoming an increasingly popular way for companies to reach out to prospective clients,B2B email marketing has not lost its appeal as a cost-effective strategy. Indeed, recent figures from data specialist Acxiom revealed that 78 per cent of people are happy to receive emails from brands they are already customers of, while 52 per cent were willing to look at... [Read more]
As a true nerd for email marketing, when I come across something that makes me act, I usually pause to think “Hmm, how’d they do that?” I got this email from event marketing company, Cvent and didn’t even realize it wasn’t a personal request until after I opened it. “Will you send us a picture of emfluence’s last event?” As the marketing manager, I’m thinking “Of course! Who... [Read more]
By: Benchmark Email Last week we covered designing your PTA email newsletter for laptops and computers. Today we’ll break down the best way to design for mobile devices and smartphones. Many parents and teachers are pressed for time and, like many of us, are utilizing their smartphones on the go. If not already, your PTA newsletter must start to adopt a mobile-friendly layout and design to appeal... [Read more]
Most email clients suppress images by default for security and loading reasons. That means your emails render without any pictures. And that means recipients won’t see your images, period. The only way around this is to have your emails designed to be effective with or without images. Unless they are approaching email design appropriately, all the time your team spends on making your email look... [Read more]
By: Newsweaver 7 elements to build into your newsletter template While the general content of your email newsletters will change, there are elements that should be built into the newsletter template design so that they automatically appear in every issue. These will help offer instant recognition, build brand awareness, encourage clicks and viral activity, gain new subscribers and fulfil legal requirements.... [Read more]
By: Clickz A recent study by IBM’s Institute for Business Value finds marketers and consumers are polar opposites when it comes to connecting via social media. It’s fair to assume that this behavior applies to email as well, as email is the original social channel. The report, “From Social Media to Social CRM: What Customers Want“, found marketers thought customers gave much... [Read more]
By: Email Vendor Selection At this moment statistics show that Mobile Email is booming. Users are opening commercial emails on their iphone, blackberry, android, etc. Now is the time to step in and make sure you aren’t leaving conversions on the table. Plan a call with your (future) ESP and ask them the following questions about their mobile email features. Show the analytics and mobile performance ... [Read more]
Here are my 12 picks – in no order – from 2010, out of 226 animated emails: 1. Harry & David {View} {03/22/10 / Ear-resistible! Exclusive Easter Gifts They’ll Love …} The animation intersects the navi bar, positioning it in the preview pane. The animation then draws the eye down the page, encouraging scrolling. Sweet! 2. WeLove {View} {10/08/10 / Introducing to you, the all seeing... [Read more]
By: EmailBlog After my ‘losing a bet’ post of no support in major webmail systems for HTML5, along comes the news of Hotmail now supporting HTML5 – which includes the joy of video (see a beautiful example here of Game of Thrones video in email). They’re just 4 months late for my bet, but still: it’s here. On to the rest of the info: Where and how does it work – best? Apparently as of now... [Read more]
