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Posts filed under: Email Testing

The 5 Commandments of Responsive Email Design By @jvanrijn

  • The 5 Commandments of Responsive Email Design
The 5 Commandments of Responsive Email Design Every business struggles to persuade people to open emails. It might seem frustrating; If those subscribers would only read your emails, they would find all manner of goodies for their delight and delectation....
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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Exact Target – 2014 Holiday Email Marketing Calendar

  • 2014 Holiday Email Marketing Calendar
By Exact Target While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide. You’ll...
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SiteProNews – How to Write Irresistible E-mail Subject Lines

  • How to Write Irresistible E-mail Subject Lines
By: SiteProNews Everyone remembers the class clown: The guy who happened to be just loud enough to be heard. The problem is, no one remembers his jokes. What they remember is how annoying he became when his jokes failed to...
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Focusing on Mobile by Dan Lukens @AdmailEmail

  • Focusing on Mobile by Dan Lukens @AdmailEmail
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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MailerMailer – How to Choose an Email Color Scheme

  • How to Choose an Email Color Scheme
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

  • Microsoft to ignore web standards in Outlook 2010 - enough is enough
By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

  • 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

  • Offering Some Eye Candy in Your Email Marketing
By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must...
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ExactTarget – Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool

  • Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool
By: ExactTarget We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town. The same principle...
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Business 2 Community -Is Your Email Marketing Holiday Ready?

  • Is Your Email Marketing Holiday Ready?
By: Business 2 Community Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by...
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The Magill Report – Five Email Testing Pitfalls to Avoid

  • Five Email Testing Pitfalls to Avoid
By: Magill Report With the holidays fast approaching, many email marketers are gearing up for the busiest time of year. Even though time and budget may be tight, email testing needs to be a part of your email marketing plans....
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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

  • iPhone 5 (now available for testing) & Its Impact on Email Design
By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that...
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Pure360 – Top 10 HTML tips for email – part 2

  • Top 10 HTML tips for email - part 2
By: Pure360 …Episode II – Attack of the Clues Following on from ‘Episode I – The Email Menace’, is the second batch of HTML tips for writing cross-client compatible emails, helping you write better email HTML. 6. Don’t stack tables ‘Stacked...
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Pure360 – Top 10 HTML tips for email – part 1

  • Top 10 HTML tips for email - part 1
By: Pure360 …Episode 1 – The Email Menace HTML for email is much like finding a time machine, hopping inside, pressing the big red button that says “DO NOT PRESS” and finding yourself back in the middle of the Oasis...
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ExactTarget – ‘Tis the Season for Sending Emails, Part 2

  • 'Tis the Season for Sending Emails, Part 2
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a look at the unique challenges facing seasonal...
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Business 2 Community – 5 Things To Consider For PSD to HTML Conversion

  • 5 Things To Consider For PSD to HTML Conversion
By: Business 2 Community As a graphic designer, converting your design from PSD to HTML, is necessary to the job you do. However, as basic as this task is, most people find it to be the most challenging one. There...
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