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Posts filed under: Email Testing

Using Social Media to Beef Up Your Email Marketing Campaign by James Trumbly @econnectemail

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those...
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The 5 Commandments of Responsive Email Design By @jvanrijn

The 5 Commandments of Responsive Email Design Every business struggles to persuade people to open emails. It might seem frustrating; If those subscribers would only read your emails, they would find all manner of goodies for their delight and delectation....
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski

How Transactional Emails Work and How to Use Them Effectively As an internet business owner or marketer, you need to be aware of what transactional emails are and how they can impact your promotion efforts in a major way. In...
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SiteProNews – How to Write Irresistible E-mail Subject Lines

  • How to Write Irresistible E-mail Subject Lines
By: SiteProNews Everyone remembers the class clown: The guy who happened to be just loud enough to be heard. The problem is, no one remembers his jokes. What they remember is how annoying he became when his jokes failed to...
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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign,...
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Focusing on Mobile by Dan Lukens @AdmailEmail

Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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MailerMailer – How to Choose an Email Color Scheme

  • How to Choose an Email Color Scheme
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

  • 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about...
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Marketing Land – Mythbusting: Video In Email

By: Marketing Land As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One...
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Whitepaper – Almost Everything You Wanted to Know About Email Marketing by @Silverpop

Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop What you are going to learn: Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald ...
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Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! by Marco Marini @clickmail

Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must...
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