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Posts filed under: Email Testing

VerticalResponse – Nailed Your Copy? Think Again.

  • Nailed Your Copy? Think Again.
By: VerticalResponse My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
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Litmus – Why do email clients render emails differently?

  • Why do email clients render emails differently?
By: Litmus The infamous question — why don’t all email clients render emails the same? To answer this complicated question, we’re going to split it up into sections — the mail server, the preprocessor and the rendering engine —which all...
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Return Path – Enhancing Your Email Testing Program with Competitive Insights

  • Enhancing Your Email Testing Program with Competitive Insights
By: Return Path Last week, I had the pleasure of participating in the DMA’s Post-Conference Email Marketing Certification course. My session was on email testing and one sections of the training focused on the   steps necessary for setting up of...
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Net Tuts – 20 Email Design Best Practices and Resources for Beginners

  • 20 Email Design Best Practices and Resources for Beginners
By: Net Tuts Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display,...
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MailerMailer – Ultimate Field Guide to Common Bugs in HTML Email

  • Ultimate Field Guide to Common Bugs in HTML Email
By: MailerMailer While testing HTML emails, I’ve come across a variety of bugs, quirks, and behaviors. Most of these can be fixed by adjusting your markup and styles— the main obstacle is figuring out what’s going on. If you’re really...
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Benchmark – The Importance of Segmenting & Testing Your Email Subscribers

  • The Importance of Segmenting & Testing Your Email Subscribers
By: Benchmark Even in the midst of the greatest technological revolution in human history, anachronisms continue to rear their nostalgic heads: There are some people who still drive 1960s cars with huge V8 engines getting an MPG per cylinder; television...
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Deliverability – The Future of Email Marketing and Newsletter Designs

  • The Future of Email Marketing and Newsletter Designs
By: Deliverability Website newsletters have been a piece of Internet marketing for generations. Webmasters can use e-mail newsletters as a method of communication between their most interested users. It’s a communication channel to share updates and related news to those...
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Bronto – Can You Guess the Welcome Series?

  • Can You Guess the Welcome Series?
By: Bronto Let’s take a closer look at those first messages you get after subscribing! A welcome series is a chance to send your strongest messages to a contact during that ‘honeymoon’ period right after they sign up for emails. ...
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Econsultancy – Why more marketers need to think about responsive email design

  • Why more marketers need to think about responsive email design
By: Econsultancy The growth of mobile has been a game changer for the world of email marketing. Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn. Furthermore, we...
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Constant Contact – 5 Questions You Need to Ask BEFORE Sending Your Next Email

  • 5 Questions You Need to Ask BEFORE Sending Your Next Email
By: Constant Contact Have you ever received an email from a business, opened it, scratched your head, and said—”Huh?” Or maybe you just deleted it because the subject line was less than compelling. Sounds familiar, right? But what if you’re...
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ExactTarget – 4 Ways to Use Automation to Drive #Email Revenue

  • 4 Ways to Use Automation to Drive #Email Revenue
By: ExactTarget It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation...
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ExactTarget – Email Design for All: The Mobile Inbox

  • Email Design for All: The Mobile Inbox
By: ExactTarget So what’s all the hype with mobile email lately? First, let’s start fresh in our approach. Try not to refer to any email message as “mobile” – your audience will likely view a message on desktops, tablets and...
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Orbit Media – 5 Email Marketing Secrets

  • 5 Email Marketing Secrets
By: Orbit Media Email marketing is alive and well. In fact, it’s a dominant force online. According to the 2012 Channel Preference Survey, email is the preferred channel for permission-based marketing and sharing content. Smart marketers love email because it keeps...
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MediaPost – Three New Email Metrics You Will be Using in 2013

  • Three New Email Metrics You Will be Using in 2013
By: MediaPost Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade plus.  These metrics are good, but don’t always tell the entire story.  At my...
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HubSpot – 25 Little Email Marketing Experiments That Deliver BIG Results

  • 25 Little Email Marketing Experiments That Deliver BIG Results
By: HubSpot We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff — landing page optimization, blog post structure, marketing analytics — but we’ve never really laid down the one...
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Are Your Email Subscribers Suffering from Inbox Exhaustion? by James Trumbly @econnectemail

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending...
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Bronto – Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics

  • Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics
By: Bronto The Democratic and Republican National Conventions recently came to a close. Imagine if instead of having the Democrats attend the DNC and the Republicans attend the RNC they instead randomly assigned people to attend one or the other....
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MediaPost – If An Email Is Opened On Android Without Images Turned On, Does it Exist?

  • If An Email Is Opened On Android Without Images Turned On, Does it Exist?
By: MediaPost No surprises here: In its latest Mobile Email Opens Report, data management firm Knotice revealed that the share of mobile email opens continues growing by leaps and bounds, up 32% in the first half of 2012 compared to the...
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iMedia Connection – 3 simple tactics for ultimate email performance

  • 3 simple tactics for ultimate email performance
By: iMedia Connection Email works, right? It boasts one of the best ROIs out there —  approximately $40 for each $1 spent  —  and research shows that in 2012, 92 percent of executives surveyed planned to maintain or increase email...
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Email Experience Council – 4 Factors That Influence the Best Time to Send an Email Campaign

  • 4 Factors That Influence the Best Time to Send an Email Campaign
By: Email Experience Council Living in a society where we constantly need more than 24 hours in a day, is there a perfect time to press the send button on your email marketing campaign?  The answer is yes and no....
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