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Posts filed under: Email Testing

ExactTarget – Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool

  • Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool
By: ExactTarget We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town. The same principle...
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Business 2 Community -Is Your Email Marketing Holiday Ready?

  • Is Your Email Marketing Holiday Ready?
By: Business 2 Community Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that email send volume increased by...
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The Magill Report – Five Email Testing Pitfalls to Avoid

By: Magill Report With the holidays fast approaching, many email marketers are gearing up for the busiest time of year. Even though time and budget may be tight, email testing needs to be a part of your email marketing plans....
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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that...
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Pure360 – Top 10 HTML tips for email – part 2

  • Top 10 HTML tips for email - part 2
By: Pure360 …Episode II – Attack of the Clues Following on from ‘Episode I – The Email Menace’, is the second batch of HTML tips for writing cross-client compatible emails, helping you write better email HTML. 6. Don’t stack tables ‘Stacked...
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Pure360 – Top 10 HTML tips for email – part 1

  • Top 10 HTML tips for email - part 1
By: Pure360 …Episode 1 – The Email Menace HTML for email is much like finding a time machine, hopping inside, pressing the big red button that says “DO NOT PRESS” and finding yourself back in the middle of the Oasis...
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ExactTarget – ‘Tis the Season for Sending Emails, Part 2

  • 'Tis the Season for Sending Emails, Part 2
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a look at the unique challenges facing seasonal...
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Business 2 Community – 5 Things To Consider For PSD to HTML Conversion

  • 5 Things To Consider For PSD to HTML Conversion
By: Business 2 Community As a graphic designer, converting your design from PSD to HTML, is necessary to the job you do. However, as basic as this task is, most people find it to be the most challenging one. There...
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VerticalResponse – Nailed Your Copy? Think Again.

  • Nailed Your Copy? Think Again.
By: VerticalResponse My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
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Litmus – Why do email clients render emails differently?

  • Why do email clients render emails differently?
By: Litmus The infamous question — why don’t all email clients render emails the same? To answer this complicated question, we’re going to split it up into sections — the mail server, the preprocessor and the rendering engine —which all...
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Return Path – Enhancing Your Email Testing Program with Competitive Insights

By: Return Path Last week, I had the pleasure of participating in the DMA’s Post-Conference Email Marketing Certification course. My session was on email testing and one sections of the training focused on the   steps necessary for setting up of...
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Net Tuts – 20 Email Design Best Practices and Resources for Beginners

  • 20 Email Design Best Practices and Resources for Beginners
By: Net Tuts Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display,...
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MailerMailer – Ultimate Field Guide to Common Bugs in HTML Email

By: MailerMailer While testing HTML emails, I’ve come across a variety of bugs, quirks, and behaviors. Most of these can be fixed by adjusting your markup and styles— the main obstacle is figuring out what’s going on. If you’re really...
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Bronto – Essential Elements of a Successful Email Marketing Program

By: Bronto Do you know who this is? If not, it is Johnny Carson’s character Carnac the Magnificent. Carnac’s great talent, other than being hilarious, was that he knew the answer to the question inside of the envelope without ever...
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MediaPost – Be The Go-To Expert On Your Email Marketing Team

By: MediaPost In the ever-evolving world of email marketing “best practices,” mastering some niche know-how can significantly boost the value of your contribution to your email marketing team. Whether you’re the jack-of-all-trades in a barebones operation or a member of...
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Benchmark – The Importance of Segmenting & Testing Your Email Subscribers

By: Benchmark Even in the midst of the greatest technological revolution in human history, anachronisms continue to rear their nostalgic heads: There are some people who still drive 1960s cars with huge V8 engines getting an MPG per cylinder; television...
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MarketingSherpa – Email Marketing How-to: Overcome 3 common errors to increase clickthrough

By: MarketingSherpa SUMMARY: Email is the most effective strategy used by marketers, but some errors are all too common and could be dragging down your clickthrough rates. A recent MarketingSherpa webinar sponsored by Lyris, “How Overcoming 3 Common Errors Increased...
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Want Better Email Response? Consider the Emotional Pathway by Karen Talavera @syncmarketing

Want Better Email Response? Consider the Emotional Pathway What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better...
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Deliverability – The Future of Email Marketing and Newsletter Designs

  • The Future of Email Marketing and Newsletter Designs
By: Deliverability Website newsletters have been a piece of Internet marketing for generations. Webmasters can use e-mail newsletters as a method of communication between their most interested users. It’s a communication channel to share updates and related news to those...
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Bronto – Can You Guess the Welcome Series?

  • Can You Guess the Welcome Series?
By: Bronto Let’s take a closer look at those first messages you get after subscribing! A welcome series is a chance to send your strongest messages to a contact during that ‘honeymoon’ period right after they sign up for emails. ...
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