Saturday, November 1st, 2014

Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic = Five Reasons to Test the Time of Day You Send Emails Studies have been done, people have written whitepapers, gurus have held classes.... [Read more]

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Email Marketing Frequency: How Often Should You Email Subscribers? by Matthew Johnson @vision6

How Often Should You Email Subscribers? Email frequency is very much a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you. So what’s the best frequency for sending emails? The short answer is – weekly. No…... [Read more]

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ExactTarget – ‘Tis The Season for Sending Emails, Part 1

By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every year where email sends spike for certain businesses. This is even more pronounced for niche companies who only send during one particular time of the year. There’s no denying... [Read more]

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Business 2 Community – Email Marketers – It’s Time To Increase Your Volume

By: Business 2 Community You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the best days to send emails. But, if your emails are targeted, timely, and feature a great offer, every day is a great day for email. In the mobile... [Read more]

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Email Critic – How To Handle Email Frequency During The Busy Holiday Season

By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three months consumers will be finding their inboxes full of offers, promotions and new merchandise. The holiday season... [Read more]

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Are Your Email Subscribers Suffering from Inbox Exhaustion? by James Trumbly @econnectemail

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words you should consider deeply when you’re thinking about... [Read more]

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ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency

By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of consumers. This survey was completed in May 2012 and features results from nearly 400 respondents. Consumers continue to have a great appetite for email, as 97 percent check their personal... [Read more]

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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have... [Read more]

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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you”... [Read more]

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10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing.  But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd?  Here are 10 ways you can increase the likelihood that... [Read more]

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Lifecycle Marketing: A More Personal Approach to Email Marketing by James Trumbly @econnectemail

Lifecycle Marketing: A More Personal Approach to Email Marketing When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current... [Read more]

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5 Tips to Take the Freak Out of Frequency by Remy Bergsma @remybergsma

5 Tips to Take the Freak Out of Frequency Email marketing frequency is one of the most important factors in your campaigns. Some marketers send when they want or need to send the message out, and some others don’t know the preferences of their audience at all. In both cases they neglect the receiving end: how often does your audience want to receive your emails? No idea? Read... [Read more]

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DMA- Setting your email frequency and cadence

By: DMA I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, 0.4s ring, 2s silence, which then repeats. The cadence is the... [Read more]

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Does email authentication matter? by Al Iverson @aliverson

Does Email Authentication Matter? The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004, and here we are again today, almost exactly six and a half years later, and we’re still talking about email authentication. People are still asking, does authentication matter? Do, I, as a sender, need to authenticate my outbound email? If... [Read more]

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Social Media vs. Email Frequency: How Much is Too Much? by Karen Talavera @SyncMarketing

Social Media vs. Email Frequency: How Much is Too Much?  This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five times a day?” Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry’s... [Read more]

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Four Strategic Ways to Tune in on Your eMail Frequency by Jeff Ginsberg @Dad_FTW

Four Strategic Ways to Tune in on Your eMail Frequency Many email marketers are afraid to increase their frequency for fear of losing subscribers. For a long time best practices have dictated: Do not send so much email to your subscribers that it causes them to be overloaded and to unsubscribe. Recently the model has shifted a bit and now some email marketers are taking the approach... [Read more]

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eMailRadio – The Frequency Show – How much email marketing is too much and what’s not enough?

eMailRadio presents The Frequency Show Live at 1PM EDT on Tuesday, May 17 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling. The show includes a guest interview with Dela Quist of Alchemy Worx, always known for being a provocateur who pushes us harder as email marketers. Tune in... [Read more]

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Email Marketing Reports – Email frequency: can you increase it safely?

By: Email Marketing Reports As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and list fatigue. Short-term response boosts can come at the cost of delivery problems, damage to your brand, and long-term... [Read more]

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GetResponse – Guidelines – and Exceptions – to Email Frequency Best Practices

By: GetResponse One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency. If you do a quick search, you’ll probably end up with a pile... [Read more]

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iMedia Connection – Tips for improving your email timing and frequency

By: iMedia Connection ARTICLE HIGHLIGHTS: - Setting proper expectations means telling customers how often they will receive messages from you - Companies with seasonal offering can likely ramp up messages during peak seasons - Proper cadence comes down to understanding your customers, knowing your product cycle, testing multiple elements, and setting proper expectations When I was... [Read more]

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