Building Customer Loyalty with Email Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you” for subscribing, purchasing,... [Read more]
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo
Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd? Here are 10 ways you can increase the likelihood that your prospects and leads will open, read, and take action from your emails. 1. Better segment... [Read more]
When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current interest level, you can create emails designed to elicit the next logical response.... [Read more]
Email marketing frequency is one of the most important factors in your campaigns. Some marketers send when they want or need to send the message out, and some others don’t know the preferences of their audience at all. In both cases they neglect the receiving end: how often does your audience want to receive your emails? No idea? Read on then. If you have an idea, there will probably still be... [Read more]
By: DMA I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, 0.4s ring, 2s silence, which then repeats. The cadence is the rhythmic repeating... [Read more]
The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004 (http://etdeliverability.typepad.com/chips_deliverability_tips/2004/12/index.html), and here we are again today, almost exactly six and a half years later, and we’re still talking about email authentication. People are still asking, does authentication matter? Do, I, as a sender, need... [Read more]
This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five times a day?” Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry’s “big names” in email already belong) from established and... [Read more]
Many email marketers are afraid to increase their frequency for fear of losing subscribers. For a long time best practices have dictated: Do not send so much email to your subscribers that it causes them to be overloaded and to unsubscribe. Recently the model has shifted a bit and now some email marketers are taking the approach that by increasing your frequency you will: Have more frequent interactions... [Read more]
eMailRadio presents The Frequency Show Live at 1PM EDT on Tuesday, May 17 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling. The show includes a guest interview with Dela Quist of Alchemy Worx, always known for being a provocateur who pushes us harder as email marketers. Tune in to hear Dela’s... [Read more]
By: Email Marketing Reports As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and list fatigue. Short-term response boosts can come at the cost of delivery problems, damage to your brand, and long-term loss of sales/responses. But... [Read more]
By: GetResponse One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency. If you do a quick search, you’ll probably end up with a pile of contradictions,... [Read more]
By: iMedia Connection ARTICLE HIGHLIGHTS: - Setting proper expectations means telling customers how often they will receive messages from you - Companies with seasonal offering can likely ramp up messages during peak seasons - Proper cadence comes down to understanding your customers, knowing your product cycle, testing multiple elements, and setting proper expectations When I was younger, I was a... [Read more]
By: Volusion This post discusses industry increases in email sends, methods to determine the best email frequency and potential consequences of exceeding the appropriate balance. The moral of the story – quality is more important than quantity when it comes to email marketing. Keep reading to learn more. The time has come to ask yourself the burning question we must all face as online store owners:... [Read more]
By: Clickz The standard audience question at every e-mail conference: “How often should I e-mail my list?” The standard expert panel answers: “It depends.” “Test your list.” “See if your spam complaint numbers tell you anything.” “Let your readers decide for themselves how often they want to hear from you.” All good answers, but they don’t... [Read more]
By: emfluence Email frequency – how often should you send your subscribers email – is a hot topic among email marketers. Just about everyone has a different opinion and usually everyone fiercely believes they’re right. Now, some will answer “How often to send?” with the eternally obnoxious, ever-present answer in email marketing: “It depends.” In this case, try this on for size: Ask.... [Read more]
By: Lyris What happened the last time you scored an email marketing home run? Maybe you tripled your open or conversion rate, or boosted the average order by 20%. What was the most likely response from your boss? “Great! Let’s send it out again!” It’s classic front-office thinking: A little is good, so a lot is even better. Unfortunately not, especially for email marketing. The research shows... [Read more]
By: Benchmark Email In the search for greater ROI from email marketing campaigns, brands often default to simply increasing the frequency of their email sends. Although this approach increases monthly gross revenue, there are additional charges that can wipe out any gains. 3 X Per Week Produces 40% More Revenue Per Month, But 40% Less Per Email There have been various studies to prove that increasing... [Read more]
By: Briar Copywriting If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep them up to date with industry news as well as new products, services and offers. It... [Read more]
BrightWave’s Simms Jenkins writes in with rules of thumb for how often you can email your customers. One of the most frequent questions I’m asked is “how often should we send email messages to our list?” Quite simply, there is no simple and catch-all answer to that seemingly easily yet complicated (and loaded) question. In this column, I will outline several rules of thumb that should... [Read more]
By: Ecreative Internet Marketing Email marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’ mind when it comes time to make a purchase. One of the thorny issues in email marketing is the question of email campaign frequency. Just how often should you sent out... [Read more]
