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Posts filed under: Frequency

Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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Email Marketing Frequency: How Often Should You Email Subscribers? by Matthew Johnson @vision6

How Often Should You Email Subscribers? Email frequency is very much a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed...
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ExactTarget – ‘Tis The Season for Sending Emails, Part 1

  • 'Tis The Season for Sending Emails, Part 1
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every year where email sends spike for certain businesses. This is even...
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Business 2 Community – Email Marketers – It’s Time To Increase Your Volume

  • Email Marketers – It’s Time To Increase Your Volume
By: Business 2 Community You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the...
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Email Critic – How To Handle Email Frequency During The Busy Holiday Season

  • How To Handle Email Frequency During The Busy Holiday Season
By: Email Critic It’s hard to believe, but the busy holiday season is nearly here. In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market...
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Are Your Email Subscribers Suffering from Inbox Exhaustion? by James Trumbly @econnectemail

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending...
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ClickZ – Consumer Email Behavior: The Impact of Relevance and Frequency

  • Consumer Email Behavior: The Impact of Relevance and Frequency
By: ClickZ This is the second column in a series that features insights from a consumer survey conducted by my firm. Like the last column, here too I specifically will share the email behaviors of consumers. This survey was completed in...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing.  But with all the messages that are inevitably...
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Lifecycle Marketing: A More Personal Approach to Email Marketing by James Trumbly @econnectemail

  • Lifecycle Marketing: A More Personal Approach to Email Marketing
Lifecycle Marketing: A More Personal Approach to Email Marketing When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by...
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5 Tips to Take the Freak Out of Frequency by Remy Bergsma @remybergsma

Email marketing frequency is one of the most important factors in your campaigns. Some marketers send when they want or need to send the message out, and some others don't know the preferences of their audience at all. In both...
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DMA- Setting your email frequency and cadence

  • DMA - Setting your email frequency and cadence
By: DMA I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional...
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Does email authentication matter? by Al Iverson @aliverson

  • Does authentication matter?
Does Email Authentication Matter? The concept of email authentication isn’t exactly new. My boss Chip House blogged about it all the back in 2004, and here we are again today, almost exactly six and a half years later, and we’re...
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Social Media vs. Email Frequency: How Much is Too Much? by Karen Talavera @SyncMarketing

Social Media vs. Email Frequency: How Much is Too Much?  This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five...
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Four Strategic Ways to Tune in on Your eMail Frequency by Jeff Ginsberg @Dad_FTW

Four Strategic Ways to Tune in on Your eMail Frequency Many email marketers are afraid to increase their frequency for fear of losing subscribers. For a long time best practices have dictated: Do not send so much email to your...
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eMailRadio – The Frequency Show – How much email marketing is too much and what’s not enough?

eMailRadio presents The Frequency Show Live at 1PM EDT on Tuesday, May 17 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling. The show includes...
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Email Marketing Reports – Email frequency: can you increase it safely?

  • Email Marketing Reports - Email frequency: can you increase it safely?
By: Email Marketing Reports As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and...
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GetResponse – Guidelines – and Exceptions – to Email Frequency Best Practices

  • GetResponse - Guidelines – and Exceptions – to Email Frequency Best Practices
By: GetResponse One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only...
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iMedia Connection – Tips for improving your email timing and frequency

By: iMedia Connection ARTICLE HIGHLIGHTS: – Setting proper expectations means telling customers how often they will receive messages from you – Companies with seasonal offering can likely ramp up messages during peak seasons – Proper cadence comes down to understanding...
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