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Posts filed under: Frequency

Volusion – Balancing Your Email Frequency

  • Volusion - Balancing Your Email Frequency
By: Volusion This post discusses industry increases in email sends, methods to determine the best email frequency and potential consequences of exceeding the appropriate balance. The moral of the story – quality is more important than quantity when it comes...
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Clickz – The Best E-mail Frequency? It Doesn’t Exist

  • clickz - The Best E-mail Frequency? It Doesn't Exist
By: Clickz The standard audience question at every e-mail conference: “How often should I e-mail my list?” The standard expert panel answers: “It depends.” “Test your list.” “See if your spam complaint numbers tell you anything.” “Let your readers decide...
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emfluence – just say when: how much email is too much?

  • emfluence - just say when: how much email is too much?
By: emfluence Email frequency – how often should you send your subscribers email – is a hot topic among email marketers. Just about everyone has a different opinion and usually everyone fiercely believes they’re right. Now, some will answer “How...
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Lyris – Three Strategies to Find the Right Frequency

  • Lyris - Three Strategies to Find the Right Frequency
By: Lyris What happened the last time you scored an email marketing home run? Maybe you tripled your open or conversion rate, or boosted the average order by 20%. What was the most likely response from your boss? “Great! Let’s...
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Benchmark Email – The Double Edged Sword of Increasing Email Frequency

  • Benchmark Email - The Double Edged Sword of Increasing Email Frequency
By: Benchmark Email In the search for greater ROI from email marketing campaigns, brands often default to simply increasing the frequency of their email sends. Although this approach increases monthly gross revenue, there are additional charges that can wipe out...
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Briar Copywriting – What Should Your Email Marketing Frequency Be?

  • Briar Copywriting - What Should Your Email Marketing Frequency Be?
By: Briar Copywriting If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch...
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iMedia Connection – Establishing the Right Email Frequency

  • iMedia Connection - Establishing the Right Email Frequency
BrightWave’s Simms Jenkins writes in with rules of thumb for how often you can email your customers. One of the most frequent questions I’m asked is “how often should we send email messages to our list?” Quite simply, there is...
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Ecreative Internet Marketing – Email Campaign Frequency

  • Ecreative Marketing Blog - Email Campaign Frequency
By: Ecreative Internet Marketing Email marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’ mind when it comes...
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Elite Email – Sending Frequency Makes a Difference

  • Elite Email - Sending Frequency Makes a Difference
By: Elite Email Description Finding the right frequency for your email marketing campaigns can be vitally important towards your long term success. This article provides tips to help identify the most optimal frequency for your organization. An increasing amount of...
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Email Marketing Reports – Email newsletter frequency

  • Email-Marketing-Reports -Email newsletter frequency
By: Email Marketing Reports This whole report is about generating influence and impact through your newsletter. What you send to your readers plays the biggest role in this, but how often you send it has a role too. Advertisers talk...
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Smart Insights – What is the best frequency for email marketing?

  • Smart Insights - What is the best frequency for email marketing?
By: Smart Insights Q. What is the best email frequency to maximise response? Is there an optimal email frequency? Is it one email a quarter, week, month or day even? Is less more or or is more more?! Here we...
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B2B Email Marketing – Calculating the Cost of Increased E-Mail Frequency

  • B2B Email Marketing - Calculating the Cost of Increased E-Mail Frequency
By: B2B Email Marketing The good news: e-mail has emerged as the marketing channel that generates the highest ROI (define) for most companies. The bad news: as a result, “send more e-mail” is a frequent mandate from the executive suite...
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Blue Sky Factory – Email Frequency: How Often Is Too Often?

  • Blue Sky Factory - Email Frequency: How Often Is Too Often?
By: Blue Sky Factory What is the best email frequency? How often is too often? That is one of those questions that is often asked in the world of email marketing. Frequency. Timing. Do I send once per quarter? What...
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Blue Sky Factory – 8 Email Marketing Offenses

  • Blue Sky Factory - 8 Email Marketing Offenses
By: Blue Sky Factory We recently asked Blue Sky Factory Facebook fans about the worst email marketing offenses they’ve seen. Boy did we get some answers (click image to the right to see all). The answers ranged from simple grammatical...
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5 ways to re-engage inactive subscribers by Georgia Christian @mailblaze

ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be...
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ExactTarget: Deliverability tips for Black Friday and Cyber Monday

  • Email Marketing : Deliverability tips for Black Friday and Cyber Monday
Source: ExactTarget By Jay Miller The holidays are the time of year when email marketing becomes a contact sport.  Retailers are notorious for cranking up the email volume during the holidays, especially around Black Friday/Cyber Monday (the weekend after Thanksgiving)....
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copyblogger – How to Keep Your Email Marketing List from Hating Your Guts

  • Email Marketing : How to Keep Your Email Marketing List from Hating Your Guts
Source copyblogger by Barry A. Densa (Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends too many emails to his house list) Okay, so how do you know when you’re being a nudnik? That is, how...
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Fine Tuning that Station to Reach Real Listeners by Remy Bergsma @remybergsma

  • Email Marketing : Fine Tuning That Station
Get ready to target your audience with email: if you're still sending 'to all' it's time to change strategies and go for profiled content. This will benefit all results positively....
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