The World of Automated Workflows: 7 Spine-Chilling Automated Emails That Can Drive Conversions! Catch your customers NOW! You just have 7 emails to do so! Consumers are gung-ho about the virtual world. With this, the focus of marketers has drastically shifted to triggered and event-driven email interactions eyeing personalized and relevant cross-channel touch-points with consumers,... [Read more]
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email... [Read more]
How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign, but you should always be able to answer three key questions: How well did the campaign perform? Can I confidently attribute... [Read more]
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what... [Read more]
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in... [Read more]
Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that: The Johnson box is... [Read more]
Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your New Year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing... [Read more]
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things could send an email to the spam folder, the latest thing that ESPs are looking for is content engagement. It’s not just about how you say something, it’s... [Read more]
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors to use for your email color scheme. Colors are needed for the background, headings, sidebar, header, footer, text, and... [Read more]
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings … they’re... [Read more]
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this isthe year to get automation working for you…before your competitors get it first. Reason... [Read more]
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I know they can. But I had a unique experience with a brand recently that I thought would be extremely valuable to share with all of you.... [Read more]
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It... [Read more]
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who... [Read more]
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to serious privacy risks, especially as legislation has struggled to keep up. Yet both here in the U.S. and around the world, that could soon... [Read more]
How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes to your email marketing? If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some... [Read more]
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage. Confirmed Opt In (or Double Opt... [Read more]
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic = Five Reasons to Test the Time of Day You Send Emails Studies have been done, people have written whitepapers, gurus have held classes.... [Read more]
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly enough, both have some merit, and are likely the correct answer to a very specific situation within your mailing portfolio, but as a broad stroke approach... [Read more]
By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure they can meet the initial requirements and on-going needs of your business. So what should you ask a potential behavioural email provider? 1.... [Read more]
