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Posts filed under: How-To Tactics

Using Social Media to Beef Up Your Email Marketing Campaign by James Trumbly @econnectemail

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those...
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Benefits of Downsizing Your Email List By Krista Barrack @xverify

  • The-benefits-of-Downsizing-your-email-list---Header
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we dive too much into that I...
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The 5 Commandments of Responsive Email Design By @jvanrijn

The 5 Commandments of Responsive Email Design Every business struggles to persuade people to open emails. It might seem frustrating; If those subscribers would only read your emails, they would find all manner of goodies for their delight and delectation....
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HubSpot – It’s Time: How to Prep Your Email Marketing for the Holiday Season

  • It's Time: How to Prep Your Email Marketing for the Holiday Season
By HubSpot It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be...
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Constant Contact – 30 Creative Email Ideas for Your Holiday Email Marketing

  • 30 Creative Email Ideas for Your Holiday Email Marketing
By Constant Contact If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates...
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3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6

  • 3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly Newbery @vision6
3 Ways to Make a Great First Impression with Your Welcome Emails  First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are long-lasting. So when someone subscribes to your newsletter...
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How to Get More Emails Read and Clicked with Cleverly Written Alt Text by Matthew Johnson @Vision6

How to Get More Emails Read and Clicked with Cleverly Written Alt Text Like the age-old advice to not run with scissors in your hand, or to look both ways before crossing the road, adding alt text to the images...
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How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski

How Transactional Emails Work and How to Use Them Effectively As an internet business owner or marketer, you need to be aware of what transactional emails are and how they can impact your promotion efforts in a major way. In...
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Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6

  • Are You Making These 3 Embarrassing Email Mistakes? by Kelly Newbery @vision6
Are You Making These 3 Embarrassing Email Mistakes? How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue? Or are you like a lot of other people out there and your email marketing...
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Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6

  • Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6
Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort...
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Email Marketing Campaign Timing: Ready, Steady, Go! by Liga Bizune @mailigen

  • Email Marketing Campaign Timing: Ready, Steady, Go! by Liga Bizune @mailigen
Email Marketing Campaign Timing: Ready, Steady, Go! Before we address the thorny issue of when is the best time to send a marketing email, we need to clarify a couple of terms. Open Rate – if you were to send...
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4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery @vision6

4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze me how many...
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4 Easy Ways to Improve Your Email Marketing by @skadeedle

  • 4 Easy Ways to Improve Your Email Marketing by @skadeedle
Taking a little bit of time to make just a few changes to your email marketing can get you big results in engagement, and it’s all about engagement, right? The best way to understand how engaged your readers are is to take a...
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How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail

  • How to Avoid Triggering Spam Filters by Dan Lukens @AdmailEmail
How to Avoid Triggering Spam Filters The dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer...
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Help! My Email Marketing Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing

  • Help! My Email Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing
Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal...
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The Anatomy of an Effective Email by @skadeedle

  • The Anatomy of an Effective Email by @skadeedle
Remember back in science class when you dissected a worm and saw exactly how all the parts worked? A bit gross, but fascinating. We’re happy to say there will be no scalpels today, but we will examine the parts that make up an effective...
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5 Inspirational Examples of Email Marketing We Can All Learn From by Matthew Johnson @vision6

  • 5 Inspirational Examples of Email Marketing We Can All Learn From
5 Inspirational Examples of Email Marketing We Can All Learn From As you might imagine at Vision6, we love email. Lucky for us too. Because as email marketers working at an email marketing software company, we spend a LOT of time...
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Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing

  • Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing
Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and business owners who find themselves in this unfortunate position...
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Dynamic Content: The New Girl in Town Everyone Wants to Date! by Kinshuk Jhala @kj_kinshuk

Dynamic Content in Email Marketing: The New Girl in Town Everyone Wants to Date! It’s high time you send some data-driven personalized marketing messages to your audience! It’s the world of adaptive content, and in this post we will walk...
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7 Spine-Chilling Automated Emails That Can Drive Conversions! by Kinshuk Jhala @kj_kinshuk

The World of Automated Workflows: 7 Spine-Chilling Automated Emails That Can Drive Conversions!  Catch your customers NOW! You just have 7 emails to do so! Consumers are gung-ho about the virtual world. With this, the focus of marketers has drastically...
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