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Posts filed under: How-To Tactics

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

  • Boost Conversion and Deliverability with 3 Email Rules by Jeff Ginsberg @Dad_FTW
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad...
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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign,...
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Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

  • Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot...
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Focusing on Mobile by Dan Lukens @AdmailEmail

  • Focusing on Mobile by Dan Lukens @AdmailEmail
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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Email Marketing and the Power of the Johnson Box by Kenny Van Beeck @Kvanbeeck

  • Unleash the Power of The Johnson Box
Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van...
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Top Five Ways to Boost Email Marketing Results and Impact in 2013 by Karen Talavera @SyncMarketing

Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many...
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Email Delivery: 3 Tips to Get in the Inbox by @skadeedle

  • Skadeedle – Email Delivery: 3 Tips to Get in the Inbox
Email delivery is important, even if it’s something that happens behind the scenes. Most of us have heard stories of what spam filters look for, the word F*R*E*E, too many bad links or messy HTML code. And while those things...
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MailerMailer – How to Choose an Email Color Scheme

  • How to Choose an Email Color Scheme
By: MailerMailer Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors...
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HubSpot – How Opting People OUT Can Actually Improve Your Email Marketing

  • How Opting People OUT Can Actually Improve Your Email Marketing
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t...
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ClickMail – 5 Reasons to Pull the Trigger on Automated Emails

  • 5 Reasons to Pull the Trigger on Automated Emails
By: ClickMail We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five...
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ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

  • Is Your 'Do Not Reply' Email Address Sending the Right Message?
By: ClickZ As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?

  • How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our...
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Trendline Interactive – Tips For Creating A Great Confirmation Email

  • Tips For Creating A Great Confirmation Email
By: Trendline Interactive We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things....
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Background checks – The Legislation of Privacy: New Laws That Will Change Your Life

  • The Legislation of Privacy: New Laws That Will Change Your Life
By: Background checks Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to...
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How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6

  • How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6
How to Resend an Email to Non-openers the Smart Way  If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes...
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EmailBrain – Important Definitions realated to Email Marketing

  • Important Definitions realated to Email Marketing
By: EmailBrain Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate,...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

  • 5 Reasons to Test Your Marketing Email Timing
By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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ClickZ – To Send or Not to Send an Email…That Is the Question

  • To Send or Not to Send an Email…That Is the Question
By: ClickZ There is an ongoing debate among email marketers that is focused around the recipients you should either include or exclude from your mailing. There are basically two schools of thought: Get to a 1:1 state Send away Oddly...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

  • Choosing a behavioural email provider: 7 critical questions you didn’t think about.
By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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