US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information.... [Read more]
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
By: Business Insider Hey you! Yes…you, the one sending out all those email newsletters. We need to talk. I mean, sure, we’ve already talked to some degree. We’ve talked about best practices for email marketing, how email is NOT dead and why it’s actually the Batman to social media’s Robin, but NONE of that matters if you ignore the most important email marketing law of them all. Get this... [Read more]
By: PCWorld Notorious spam king Sanford Wallace is facing federal fraud charges for allegedly breaking into Facebook accounts and sending 27 million spam messages in 2008 and 2009. Wallace, 43, allegedly used a phishing attack to steal usernames and passwords from victims and then used the stolen credentials to post spam to victims walls, the U.S. Department of Justice said. Wallace allegedly made... [Read more]
(First published by Matt Vernhout at www.emailkarma.net ) Last week while Canada was busy Celebrating it’s 144th Birthday the Canadian Radio-television and Telecommunications Commission (CRTC) gave the Email Marketing world a little gift! There draft regulations for the Canadian Anti-Spam Legislation (aka CASL). These draft regulations address a number of items around the required content of a commercial... [Read more]
By: Clickz Most online marketers doing business in Canada today are already familiar with PIPEDA. But many are not aware that a new law, known in Parliament as Bill C-28 and later renamed Canada’s Online Protection Legislation (COPL) was given Royal Assent on December 15, 2010. The law imposes onerous opt-in and other responsibilities on marketers doing business online in Canada. It covers... [Read more]
By: ClickMail Marketing Are You Compliant With the New Canadian Anti-Spam Law? If you’re already adhering to email marketing best practices, you are doing permission-based email marketing to an in-house email list. And your email marketing best practices likely are keeping you CAN-SPAM compliant, meaning you’re compliant with U.S. laws. But what about the new Canadian anti-spam legislation?... [Read more]
Once again, Canada has tightened the reigns and leads the way for world wide standards for email marketing best practices. Bill C-28 formerly C-27 sometimes refereed to as FISA (Fighting Internet and Wireless Spam Act) is now set to take the stage and put a hurting on would be spammers and legitimate email marketers who have bad practices. The gist is real simple. If you are going to send email... [Read more]
Source: B2B By Karen J Bannan ed note: please see important posts from The eMail Guide below regarding Canada’s new anti-spam bill! ^jd Right now Canada is the only G8 country without anti-spam legislation in place. That’s about to change, though, because this month the Canadian government is expected to pass an anti-spam bill, called Bill C-28, which will usher in serious civil and criminal... [Read more]
Source: CAUCE From time to time, we see unenlightened comments about the efficacy of laws in the fight against spam. “Laws won’t stop spam” being the most common. No, they won’t. What laws do is dissuade some people from undertaking shoddy mailing practices or even outright spam campaigns. Laws don’t stop murder, rape and robbery either, but for those un-dissuaded who undertake such... [Read more]
Tuesday November 16th @ 1PM ET Confessions of a spam king Depending on your point of view Bill Waggoner is either a spammer or a crusader for free speech and the “American way”. Bill’s convinced that your rights to freedom of expression are under attack. Joining us to give some counter-balance to Bill’s POV will be the always outspoken and entertaining John Caldwell from Red Pill Email. One... [Read more]
Source: The E-mail Skinny By: hey4ndr3w Our neighbors to the north may be the last of the G8 countries to adopt an anti-spam law, but when it’s enacted later this year (as most analysts agree it will), Canada’s new law will be among the very strictest, creating penalties of up to 10-million Canadian dollars (or just under 9.87-million U.S. dollars) for businesses who send spam into or within... [Read more]
The Fighting Internet & Wireless Spam Act of Canada (FISA, Bill C-28) is wending it’s way through the legislative process in Canada. Canada may be late to the game of anti-spam legislation, but bill C-28 is a game-changer for bad senders and spammers. FISA got a partial second reading in the House of Commons last week and reports are that the bill could make it into law early next... [Read more]
The anti-spam bill “Fighting Internet and Wireless Spam Act” (FISA) has been put back on the table in the Canadian House of Commons for discussion. Only a few more steps to go until we get there. What’s happened so far (The long road): May 2004 – IC establishes Task Force on Spam May 2005 – Task Force presents final report to IC April 24, 2009 – Bill C-27, the Electronic Commerce Protection... [Read more]
As you may or may not know, Canada is the only G8 country that does NOT have anti-spam legislation. So you’re probably asking yourself “why do I need to get permission to email someone in that country?” Keep in mind Canada does have opt-in provisions within their privacy legislation called the Personal Information Protection and Electronic Documents Act (“PIPEDA” – pronounced... [Read more]
Canadian Prime Minister, Stephan Harper, plans to prorogue parliment (an extended break/suspension with no elections) so MPs won’t be distracted with governing the country while Canada’s Olympic hockey teams are kicking the snot out of the world. Micheal Geist posted last week about how this will kill a few important technology-related bills which were making their way through the process.... [Read more]
Neil Schwartzman over at CAUCE has been doing a heck of a job keeping us all up to date on the progress of C-27, which among other things, addresses spam. The bill will now get a second reading before the Senate Thursday. You can follow the progress here. Other C-27 posts of interest: Read Michael Geist’s comments on the progress of C-27 here. Bill C-27: CRM expert concerned Canadian eMail marketers... [Read more]
If a tree falls in a forest and no one is around to hear, does it make a sound? If a bill passes in Parliament and no one is around to care, does it still take effect? I never really had a great answer for the first question but, the answer to the second one is a resounding yes, and in the course of researching the implications of Bill C-27 for clients I was surprised by the distinct lack of opinions... [Read more]
Bill C-27 is in part the Canadian government’s attempt to regulate eMail marketing and reduce spam abuse. The bill is winding its way through the commons right now and the Conservatives want to have it passed into law by the end of the year. If you currently use eMail or plan to use it for marketing, you’d better get dialled in now and make sure all your digital ducks are in a row. We here at... [Read more]
Matt Vernhout and ThinData got us thinking about the requirements email marketers will have to follow to comply with the upcoming BILL-C27 legislation in Canada. Discussed on Twitter yesterday, we used some of the information as provided by ThinData to compile a quick FAQ reference for the email marketing community. Prepare for BILL-C27 now to ensure you are compliant Question: Does C-27 replace CAN-SPAM... [Read more]
