Bill C-27 is in part the Canadian government’s attempt to regulate eMail marketing and reduce spam abuse. The bill is winding its way through the commons right now and the Conservatives want to have it passed into law by the end of the year. If you currently use eMail or plan to use it for marketing, you’d better get dialled in now and make sure all your digital ducks are in a... [Read more]
Matt Vernhout and ThinData got us thinking about the requirements email marketers will have to follow to comply with the upcoming BILL-C27 legislation in Canada. Discussed on Twitter yesterday, we used some of the information as provided by ThinData to compile a quick FAQ reference for the email marketing community. Prepare for BILL-C27 now to ensure you are compliant Question: Does... [Read more]
