Building Customer Loyalty with Email Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you” for subscribing, purchasing,... [Read more]
Why Acquisition Email Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email marketing right, but if you’re on the fence about whether to try acquisition email (or trying to make the case for it within your organization), these are just a few of the reasons to... [Read more]
By: Constant Contact It’s the best kept secret of building your email list. Something so simple that it’s often overlooked. And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s not long before the technology gets involved: the apps and the plug-ins, the tabs and, of course, the Facebook. Jason Alvey,... [Read more]
Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take a look at both sides of the debate. Co-Registration is the Answer to All Your List Building Woes! Adherents to this... [Read more]
Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling your editorial calendar, testing subject lines and following best practices without an opt-in or double opt-in process in place, your hard bounces,... [Read more]
By: Constant Contact With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts. Resist the temptation! Good results don’t just appear from nowhere and any time spent maintaining and growing your list is time well spent. After all, new contacts mean new potential customers. Sure, it may not take much to keep your... [Read more]
Why You Don’t Want to Buy (or Sell!) Email Lists In the past, I’ve written about a question we love to hear when we talk to publishers about acquisition email: “How will this affect how subscribers view my company?” I want to discuss a question that we’re not as eager to hear: “So, can I buy an email list from you?” The short answer is: We don’t sell email lists, and we don’t... [Read more]
By: Constant Contact Have you been struggling to build up your email subscribers with Facebook? You’re not alone. As we’ve said before, Facebook is like a customer concert – and emails are the backstage passes. It’s important to find a way to encourage fans to sign up for your email list, but thinking of ways to do it can be a challenge. Enter online retailer Smocked Auctions. The Dallas-based... [Read more]
By: HubSpot It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make sure you’re constantly adding fresh... [Read more]
Why You Shouldn’t Fear the Email Marketing Unsubscribe (If You Maintain the Health of Your List!) As an acquisition email ad exchange, we get asked a lot of questions. One of the ones we hear frequently is, “Is my unsubscribe rate an acceptable one?” There’s a short answer and a long answer to that question. Short Answer: Done right, acquisition email should have an unsubscribe rate... [Read more]
Why Two Databases Are Not Better Than One I love answering questions about email marketing. It’s what I’ve been doing for over 7 years now, and I’ve formed some fairly strong opinions along the way. But there is one question that still has me sitting on the fence: “Should I manage my contacts within a single database, or across multiple databases?” It’s a great question, as database... [Read more]
Email Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered... [Read more]
By: FamousBloggers You’re selling your services, and it’s important to cast a wide net. One way to do that is to market via email. You can reach a wide audience while drawing new subscribers to your website by sending promotional information directly to a person’s inbox. Below are a few suggestions for building and keeping a strong email following. Buying and Renting Email Lists This is not... [Read more]
Speaking with new and current publisher clients at ividence, one of the most common concerns we hear is, “How will this affect how subscribers view my company?” This is a great question, and we love to hear it! We wanted to give this topic some attention on our blog, Hitting the Target. Publishers who ask this understand both the value of email marketing and the importance of respecting subscribers.... [Read more]
By: Adestra A friend of mine asked me recently “how do I get my email lists going?”. He knew he needed to get his message out to more people, but wondered how you go about building up your own lists without buying in any data? Not only is this a common question from start-ups and small businesses, but often one asked when clients of ours have established email programs where their list size... [Read more]
By: Business 2 Community One of the most frequently asked questions I have been presented with while out on the road with iContact’s Crash Course in Email and Social Media Marketing UK tour is, “How do I grow my list?” Our clients understand that they cannot use purchased or other dubiously acquired lists. This isn’t an issue for most of them. At the end of the day, they hate spam as much... [Read more]
Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has great features and supports most mailing list services – including AWeber, iContact, GetResponse, MailChimp, and Constant Contact. We plugged ours into ExactTarget. This... [Read more]
By: CampaignMonitor Starting off with email marketing tends to be a but of a chicken-and-egg scenario. You may be an awesome email designer and be all over a strategy, but without a good list, it doesn’t count for much. Conversely, you may have a list full of folks who are clamoring for what you have to say, but without a solid email newsletter…! We spend loads of time talking about coding... [Read more]
It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers. The Sign-Up Process Because it’s... [Read more]
Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret, Overstock, Timberland, and pretty much everybody else. Together with my PadiAct colleagues, I wanted to get a glimpse of the techniques... [Read more]
