Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright unethical list building tactics. This month, let’s take a look at some creative and legitimate ways you... [Read more]
Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple... [Read more]
Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret, Overstock, Timberland, and pretty much everybody else. Together with my PadiAct colleagues, I wanted to get a glimpse... [Read more]
By: Return Path Increasing both the size and quality of a brand’s email list is often a top priority for marketers, and with good reason. Not only does the email channel typically show a high ROI when compared to other direct marketing channels, it offers marketers a means to further engage and inform their subscribers. Additionally, email can be integrated with other channels... [Read more]
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing ROI for each campaign, right? Wrong. The only names that matter are the quality ones because they are the ones who will respond, keeping both... [Read more]
By: Social Media Examiner Do you want more email subscribers? Have you tried using social media to grow your email list? One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business. Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase... [Read more]
Where Should Your Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple forms in key... [Read more]
By: Street Fight Email marketing is incredibly important for both customer retention and acquisition. Although social media and mobile messaging get the bulk of the attention these days when it comes to notifying people about limited-time discounts and events, 64% of customers still say that email is their favorite channel for hearing about a retailer’s upcoming sales and promotions. Of... [Read more]
By: Direct Marketing News Email appending gives you the ability to reach your postal-only contacts by email. If not carefully managed, appending can hurt the performance of your “regular” email addresses, as appended email data perform significantly differently on metrics that the Internet service providers (ISPs) consider as factors for deliverability. If you establish a lifecycle... [Read more]
Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your... [Read more]
By: Business 2 Community When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your campaign. There is a good way to do email marketing, as... [Read more]
By: StrongMail I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due to unsubscribes, spam complaints, and undeliverable email addresses. Fortunately, there are some fairly straightforward tactics you can employ to... [Read more]
By: Adotas A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated. Does size really matter? Often it is misconceived that bigger mailing lists are more valuable. Here the saying “quality above quantity” holds true. Though you may have labored in compiling an extensive mailing list, this... [Read more]
By: iContact Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all the rage right now. Companies like Zynga, who bring us Farmville and Words with Friends, have seen astronomical user adoption. Marketers are now using this phenomenon in their marketing... [Read more]
By: MarketingSherpa by Brad Bortone, Senior Research Editor, and Stonie Clark, Research Associate In a recent webinar, “How to Improve the Value of Your Email List” (sponsored by Bronto Software), W. Jeffrey Rice, Senior Research Analyst, MECLABS, discussed how marketers are constantly trying to improve the performance of their email lists, while simultaneously doing... [Read more]
By: WhatCounts We’re huge fans and advocates of using Google Analytics for your website as part of understanding your digital marketing and email marketing ROI. Most of the time, we use Google Analytics to track what happens after you use email to send customers back to your website. But what if we could use Google Analytics’ tracking codes a little earlier in the process and... [Read more]
Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have... [Read more]
By: emfluence It’s a sensitive topic… No one wants to admit that they’re old. But, when you have a list… *ahem* of a certain age, you do have to work a little harder to take good care of it. Let’s say you’ve been collecting names for a long time, but haven’t sent to them yet (this is a bad idea, more on this later) or you have a ton of hand-written names that you’ve... [Read more]
Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 1) ... [Read more]
By: Constant Contact Nothing can beat my dad’s homemade chili during football season. He uses fresh, quality ingredients to create a big pot of deliciousness! There’s something about being “made from scratch” that just makes a meal taste better. And when you build your email list from scratch, it tastes better too. And by that I mean you can cook up a delicious email list... [Read more]
