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Posts filed under: List Building

Benefits of Downsizing Your Email List By Krista Barrack @xverify

  • The-benefits-of-Downsizing-your-email-list---Header
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we dive too much into that I...
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Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing

  • Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing
Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and business owners who find themselves in this unfortunate position...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond...
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Infographic: How fashion retailers grow their email marketing lists by Claudiu Murariu @padicode

Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing  is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret,...
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Return Path – 50 Ways to Grow Your Email List

  • 50 Ways to Grow Your Email List
By: Return Path Increasing both the size and quality of a brand’s email list is often a top priority for marketers, and with good reason.  Not only does the email channel typically show a high ROI when compared to other...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini @clickmail

Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing...
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Social Media Examiner – 3 Ways to Grow Your Email List With Twitter

  • 3 Ways to Grow Your Email List With Twitter
By: Social Media Examiner Do you want more email subscribers? Have you tried using social media to grow your email list? One of the most powerful aspects of social media is just how well it integrates with building a strong email list...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Subscription Form Go?  The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having...
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Street Fight – 5 Ways Small Businesses Can Grow Their Email Marketing Lists

  • 5 Ways Small Businesses Can Grow Their Email Marketing Lists
By: Street Fight Email marketing is incredibly important for both customer retention and acquisition. Although social media and mobile messaging get the bulk of the attention these days when it comes to notifying people about limited-time discounts and events, 64%...
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Direct Marketing News – Segregate append data from regular email subscriber list

  • Segregate append data from regular email subscriber list
By: Direct Marketing News Email appending gives you the ability to reach your postal-only contacts by email. If not carefully managed, appending can hurt the performance of your “regular” email addresses, as appended email data perform significantly differently on metrics...
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Deliverability: The Bottom Line by James Trumbly @econnectemail

Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often...
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Business 2 Community – 3 Ways to Kill Email Marketing To Your Mailing List Database

  • 3 Ways to Kill Email Marketing To Your Mailing List Database
By: Business 2 Community When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid...
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StrongMail – 9 Ways to Grow a Responsive Email Marketing Database

  • 9 Ways to Grow a Responsive Email Marketing Database
By: StrongMail I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due...
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Adotas – Tips For Creating Influential Email Marketing Mailing Lists

  • Tips For Creating Influential Email Marketing Mailing Lists
By: Adotas A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated. Does size really matter? Often it is misconceived that bigger mailing lists...
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iContact – Engage Your Email Marketing List with Gamification

  • Engage Your Email Marketing List with Gamification
By: iContact Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all the rage right now. Companies like...
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MarketingSherpa – Email Marketing: 5 tips for improving the value of your list

  • Email Marketing: 5 tips for improving the value of your list
By: MarketingSherpa by Brad Bortone, Senior Research Editor, and Stonie Clark, Research Associate In a recent webinar, “How to Improve the Value of Your Email List” (sponsored by Bronto Software), W. Jeffrey Rice, Senior Research Analyst, MECLABS, discussed how marketers are constantly...
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WhatCounts – How to integrate google analytics campaign data into email lists

By: WhatCounts We’re huge fans and advocates of using Google Analytics for your website as part of understanding your digital marketing and email marketing ROI. Most of the time, we use Google Analytics to track what happens after you use...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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emfluence – Keeping a clean email marketing list

  • emfluence - keeping a clean email marketing list
By: emfluence It’s a sensitive topic… No one wants to admit that they’re old. But, when you have a list… *ahem* of a certain age, you do have to work a little harder to take good care of it. Let’s say...
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