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Posts filed under: List Building

Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...
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Constant Contact – 15 Ingredients to Cook Up a Delicious Email List From Scratch

  • Constant Contact - 15 Ingredients to Cook Up a Delicious Email List From Scratch
By: Constant Contact Nothing can beat my dad’s homemade chili during football season. He uses fresh, quality ingredients to create a big pot of deliciousness! There’s something about being “made from scratch” that just makes a meal taste better. And...
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Copyblogger – How to Build Your Email Marketing List with a WordPress Website

  • copyblogger - How to Build Your Email Marketing List with a WordPress Website
By: Copyblogger Many online publishers run into the same vexing problem when they start email marketing: You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan by Mary Byrne @marybyrne

Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email...
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Constant Contact – One BIG Secret to Building Your Email List

  • Constant Contact - One BIG Secret to Building Your Email List
By: Constant Contact It’s the best kept secret of building your email list. Something so simple that it’s often overlooked. And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s...
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Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take...
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Knock, Knock… Who’s There? Spam. Spam Who? by Joi Brooks @joibrooks

Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling...
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Constant Contact – 4 Ways to Bulk Up Your Email Contact List

  • Constant Contact - 4 Ways to Bulk Up Your Email Contact List
By: Constant Contact With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts. Resist the temptation! Good results don’t just appear from nowhere and any time...
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Why You Don’t Want to Buy (or Sell!) Email Lists by Eric Didier @ericdidier

Why You Don’t Want to Buy (or Sell!) Email Marketing Lists In the past, I’ve written about a question we love to hear when we talk to publishers about acquisition email: “How will this affect how subscribers view my company?”  I...
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Constant Contact – One Way to Grow Your Email List with Facebook

  • Constant Contact - One Way to Grow Your Email List with Facebook
By: Constant Contact Have you been struggling to build up your email subscribers with Facebook? You’re not alone. As we’ve said before, Facebook is like a customer concert – and emails are the backstage passes. It’s important to find a way...
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HubSpot – 25 Clever Ways to Grow Your Email Marketing List

By: HubSpot It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL...
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Why You Shouldn’t Fear the Email Marketing Unsubscribe by Kevin Deseuste @KevinDeseuste

Why You Shouldn’t Fear the Email Marketing Unsubscribe (If You Maintain the Health of Your List!) As an acquisition email ad exchange, we get asked a lot of questions. One of the ones we hear frequently is, “Is my unsubscribe...
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Why Two Email Marketing Databases Are Not Better Than One by Matthew Johnson @Vision6

Why Two Email Marketing Databases Are Not Better Than One I love answering questions about email marketing. It’s what I’ve been doing for over 7 years now, and I’ve formed some fairly strong opinions along the way. But there is one...
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Email Marketing Like It’s 2012, Not 1999 by Karen Talavera @SyncMarketing

Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first...
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FamousBloggers – How to Build and Maintain an Email Marketing List

  • FamousBloggers - How to Build and Maintain an Email Marketing List
By: FamousBloggers You’re selling your services, and it’s important to cast a wide net. One way to do that is to market via email. You can reach a wide audience while drawing new subscribers to your website by sending promotional information...
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Why Acquisition Email Should Be Part of Your Revenue Generation Strategy by Eric Didier @ericdidier

Speaking with new and current publisher clients at ividence, one of the most common concerns we hear is, “How will this affect how subscribers view my company?” This is a great question, and we love to hear it! We wanted...
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Adestra – Want to build your list size? Don’t dive in head first.

  • Adestra - Want to build your list size? Don’t dive in head first.
By: Adestra A friend of mine asked me recently “how do I get my email lists going?”.  He knew he needed to get his message out to more people, but wondered how you go about building up your own lists...
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Business 2 Community – How Do I Grow My Email Marketing List?

  • Business 2 Community - How Do I Grow My Email Marketing List?
By: Business 2 Community One of the most frequently asked questions I have been presented with while out on the road with iContact’s Crash Course in Email and Social Media Marketing UK tour is, “How do I grow my list?” Our clients...
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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has...
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